180.816 (16S) Entrepreneurship & Innovation Management (IAM)

Sommersemester 2016

Registration deadline has expired.

First course session
10.03.2016 08:30 - 12:00 V.1.04 On Campus
... no further dates known

Overview

Lecturer
Course title german Entrepreneurship & Innovation Management (IAM)
Type Lecture - Course (continuous assessment course )
Hours per Week 2.0
ECTS credits 4.0
Registrations 32
Organisational unit
Language of instruction English
Course begins on 01.03.2016

Time and place

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Course Information

Teaching methodology including the use of eLearning tools

Interactive lectures; case discussion; preparing, presenting and submitting the course report.

Conditions of admission

Students of Media and Convergence Management and International Management programmes, as well as joint study and Erasmus exchange students are admitted.

Course content

Participants become familiarised with the entrepreneurship and innovation concepts in the media convergence contexts.

Topics

  • Opportuniy identification, evaluation and development
  • Business model; business model design; business model innovation.
  • Convergence; media convergence.

Teaching objective

The course strives to provide participants with the theoretical knowledge in the chosen areas as well as to assist them in applying this knowledge in the practical context through the case work and preparation of the course report.

Literature

Nielsen, Klyver, Evald & Bager (2012) Entrepreneurship in theory and practice: paradoxes in play. Edward Elgar. Gustafsson, V. and Schwarz, E. (2013) Business models and convergence. In Sandra Diehl and Mattias Karmasin (Eds.) Media and Convergence Management. Springer. In addition compendium of articles provided by the lecturer in Moodle course.

Teaching methodology including the use of eLearning tools

Interactive lectures; case discussion; preparing, presenting and submitting the course report.

Conditions of admission

Students of Media and Convergence Management and International Management programmes, as well as joint study and Erasmus exchange students are admitted.

Course content

Participants become familiarised with the entrepreneurship and innovation concepts in the media convergence contexts.

Topics

  • Opportuniy identification, evaluation and development
  • Business model; business model design; business model innovation.
  • Convergence; media convergence.

Teaching objective

The course strives to provide participants with the theoretical knowledge in the chosen areas as well as to assist them in applying this knowledge in the practical context through the case work and preparation of the course report.

Literature

Nielsen, Klyver, Evald & Bager (2012) Entrepreneurship in theory and practice: paradoxes in play. Edward Elgar. Gustafsson, V. and Schwarz, E. (2013) Business models and convergence. In Sandra Diehl and Mattias Karmasin (Eds.) Media and Convergence Management. Springer. In addition compendium of articles provided by the lecturer in Moodle course.

Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Examination topic(s)

Content of teaching

Assessment criteria / Standards of assessment for examinations

Active participation in interactive lectures and case discussion, written summary of case work and final quiz.

Examination topic(s)

Content of teaching

Assessment criteria / Standards of assessment for examinations

Active participation in interactive lectures and case discussion, written summary of case work and final quiz.

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

  • Master's degree programme Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Subject: Innovation and Marketing (IAM) (Compulsory subject)
      • Entrepreneurship & Innovation Management (IAM) ( 2.0h VK / 4.0 ECTS)
        • 180.816 Entrepreneurship & Innovation Management (IAM) (2.0h VC / 4.0 ECTS)
          Absolvierung im 2. Semester empfohlen
  • Masterstudium Information and Communications Engineering (ICE) (SKZ: 488, Version: 15W.1)
    • Subject: Management and Economics: Advanced (WI) (Compulsory elective)
      • Entrepreneurship & Innovation Management ( 0.0h VK, VO, KU / 10.0 ECTS)
        • 180.816 Entrepreneurship & Innovation Management (IAM) (2.0h VC / 4.0 ECTS)

Equivalent courses for counting the examination attempts

Sommersemester 2019
  • 180.816 VC Entrepreneurship & Innovation Management (IAM) (2.0h / 4.0ECTS)
Sommersemester 2018
  • 180.816 VC Entrepreneurship & Innovation Management (IAM) (2.0h / 4.0ECTS)
Sommersemester 2017
  • 180.816 VC Entrepreneurship & Innovation Management (IAM) (2.0h / 4.0ECTS)
Sommersemester 2015
  • 180.816 VK Entrepreneurship & Innovation Management (IAM) (2.0h / 4.0ECTS)