180.816 (16S) Entrepreneurship & Innovation Management (IAM)

Sommersemester 2016

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Erster Termin der LV
10.03.2016 08:30 - 12:00 V.1.04 On Campus
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Überblick

Lehrende/r
LV-Titel englisch Entrepreneurship & Innovation Management (IAM)
LV-Art Vorlesung-Kurs (prüfungsimmanente LV )
Semesterstunde/n 2.0
ECTS-Anrechnungspunkte 4.0
Anmeldungen 32
Organisationseinheit
Unterrichtssprache Englisch
LV-Beginn 01.03.2016

Zeit und Ort

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LV-Beschreibung

Lehrmethodik inkl. Einsatz von eLearning-Tools

Interactive lectures; case discussion; preparing, presenting and submitting the course report.

Aufnahmebedingungen

Students of Media and Convergence Management and International Management programmes, as well as joint study and Erasmus exchange students are admitted.

Inhalt/e

Participants become familiarised with the entrepreneurship and innovation concepts in the media convergence contexts.

Themen

  • Opportuniy identification, evaluation and development
  • Business model; business model design; business model innovation.
  • Convergence; media convergence.

Lehrziel

The course strives to provide participants with the theoretical knowledge in the chosen areas as well as to assist them in applying this knowledge in the practical context through the case work and preparation of the course report.

Literatur

Nielsen, Klyver, Evald & Bager (2012) Entrepreneurship in theory and practice: paradoxes in play. Edward Elgar. Gustafsson, V. and Schwarz, E. (2013) Business models and convergence. In Sandra Diehl and Mattias Karmasin (Eds.) Media and Convergence Management. Springer. In addition compendium of articles provided by the lecturer in Moodle course.

Lehrmethodik inkl. Einsatz von eLearning-Tools

Interactive lectures; case discussion; preparing, presenting and submitting the course report.

Aufnahmebedingungen

Students of Media and Convergence Management and International Management programmes, as well as joint study and Erasmus exchange students are admitted.

Inhalt/e

Participants become familiarised with the entrepreneurship and innovation concepts in the media convergence contexts.

Themen

  • Opportuniy identification, evaluation and development
  • Business model; business model design; business model innovation.
  • Convergence; media convergence.

Lehrziel

The course strives to provide participants with the theoretical knowledge in the chosen areas as well as to assist them in applying this knowledge in the practical context through the case work and preparation of the course report.

Literatur

Nielsen, Klyver, Evald & Bager (2012) Entrepreneurship in theory and practice: paradoxes in play. Edward Elgar. Gustafsson, V. and Schwarz, E. (2013) Business models and convergence. In Sandra Diehl and Mattias Karmasin (Eds.) Media and Convergence Management. Springer. In addition compendium of articles provided by the lecturer in Moodle course.

Prüfungsinformationen

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Prüfungsinhalt/e

Content of teaching

Beurteilungskriterien/-maßstäbe

Active participation in interactive lectures and case discussion, written summary of case work and final quiz.

Prüfungsinhalt/e

Content of teaching

Beurteilungskriterien/-maßstäbe

Active participation in interactive lectures and case discussion, written summary of case work and final quiz.

Beurteilungsschema

Note Benotungsschema

Position im Curriculum

  • Masterstudium Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Fach: Innovation and Marketing (IAM) (Pflichtfach)
      • Entrepreneurship & Innovation Management (IAM) ( 2.0h VK / 4.0 ECTS)
        • 180.816 Entrepreneurship & Innovation Management (IAM) (2.0h VC / 4.0 ECTS)
          Absolvierung im 2. Semester empfohlen
  • Masterstudium Information and Communications Engineering (ICE) (SKZ: 488, Version: 15W.1)
    • Fach: Management and Economics: Advanced (WI) (Wahlfach)
      • Entrepreneurship & Innovation Management ( 0.0h VK, VO, KU / 10.0 ECTS)
        • 180.816 Entrepreneurship & Innovation Management (IAM) (2.0h VC / 4.0 ECTS)

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Sommersemester 2019
  • 180.816 VC Entrepreneurship & Innovation Management (IAM) (2.0h / 4.0ECTS)
Sommersemester 2018
  • 180.816 VC Entrepreneurship & Innovation Management (IAM) (2.0h / 4.0ECTS)
Sommersemester 2017
  • 180.816 VC Entrepreneurship & Innovation Management (IAM) (2.0h / 4.0ECTS)
Sommersemester 2015
  • 180.816 VK Entrepreneurship & Innovation Management (IAM) (2.0h / 4.0ECTS)