604.700 (15S) Cases in International Consumer Behavior and Communication

Sommersemester 2015

Registration deadline has expired.

First course session
01.06.2015 09:00 - 15:30 HS 8 On Campus
... no further dates known

Overview

Lecturer
Course title german Cases in International Consumer Behavior and Communication
Type Course (continuous assessment course )
Hours per Week 2.0
ECTS credits 3.0
Registrations 39 (35 max.)
Organisational unit
Language of instruction English
Course begins on 01.06.2015

Time and place

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Course Information

Intended learning outcomes

for further information please look at Moodle (course outline)

Teaching methodology including the use of eLearning tools

for further information please look at Moodle (course outline)

Conditions of admission

Reserved for International Management students and exchange students

Course content

This course builds on material that you have covered in a previously completed course: “International Marketing: International Consumer Behavior and Communication.” Participants will acquire additional knowledge and skills related to consumer behavior in the international context. The format of this seminar is a combination of lectures, discussions of articles and cases, and team presentations. You are expected to read the assigned articles and case studies, prepare presentation materials, attend class and actively participate in class discussion.

Teaching objective

for further information please look at Moodle (course outline)

Prior knowledge expected

for further information please look at Moodle (course outline)

Literature

for further information please look at Moodle (course outline)

Link to further information

www.aau.at/im

Intended learning outcomes

for further information please look at Moodle (course outline)

Teaching methodology including the use of eLearning tools

for further information please look at Moodle (course outline)

Conditions of admission

Reserved for International Management students and exchange students

Course content

This course builds on material that you have covered in a previously completed course: “International Marketing: International Consumer Behavior and Communication.” Participants will acquire additional knowledge and skills related to consumer behavior in the international context. The format of this seminar is a combination of lectures, discussions of articles and cases, and team presentations. You are expected to read the assigned articles and case studies, prepare presentation materials, attend class and actively participate in class discussion.

Teaching objective

for further information please look at Moodle (course outline)

Prior knowledge expected

for further information please look at Moodle (course outline)

Literature

for further information please look at Moodle (course outline)

Link to further information

www.aau.at/im

Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Examination topic(s)

for further information please look at Moodle (course outline)

Assessment criteria / Standards of assessment for examinations

for further information please look at Moodle (course outline)

Examination topic(s)

for further information please look at Moodle (course outline)

Assessment criteria / Standards of assessment for examinations

for further information please look at Moodle (course outline)

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

  • Master's degree programme International Management (SKZ: 908, Version: 11W.2)
    • Subject: Electives I: Specialisation in International Management (Compulsory elective)
      • 1 Cases in International Consumer Behavior and Communication ( 0.0h KU / 3.0 ECTS)
        • 604.700 Cases in International Consumer Behavior and Communication (2.0h KU / 3.0 ECTS)

Equivalent courses for counting the examination attempts

Sommersemester 2024
  • 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 4.0ECTS)
Sommersemester 2023
  • 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 4.0ECTS)
Sommersemester 2022
  • 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 4.0ECTS)
Sommersemester 2021
  • 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 4.0ECTS)
Sommersemester 2020
  • 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 4.0ECTS)
Sommersemester 2019
  • 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)
Sommersemester 2018
  • 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)
Sommersemester 2017
  • 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)
Sommersemester 2016
  • 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)
Sommersemester 2014
  • 604.700 KU Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)
Sommersemester 2013
  • 604.700 KU Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)