604.110 (15S) Cases in International Marketing

Sommersemester 2015

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Erster Termin der LV
13.04.2015 08:00 - 18:00 Z.1.09 On Campus
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Überblick

Lehrende/r
LV-Titel englisch Cases in International Marketing
LV-Art Kurs (prüfungsimmanente LV )
Semesterstunde/n 2.0
ECTS-Anrechnungspunkte 3.0
Anmeldungen 22 (35 max.)
Organisationseinheit
Unterrichtssprache Englisch
LV-Beginn 13.04.2015

Zeit und Ort

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LV-Beschreibung

Lehrmethodik inkl. Einsatz von eLearning-Tools

Classical Case-Study Teaching method

Inhalt/e

Based on Case-Studies of Carinthian Export-Companies the main goal of this course is to connect the so far gained Study-Know-How of the students with the Real-Business World. Following a classical Case-Study Teaching method the Students will get company-specific insides how to combine the models of International Marketing within the Process of entering a foreign market. The following learning objectives should be reached: - To analyze the relative advantages and disadvantages of different international market entry modes in combination with International Marketing - To determine the preconditions for competitiveness on foreign markets. - To assess export opportunities in different target markets around the world. - To devise strategies for dealing with a sudden decline in demand in a core market. - To adapt a Company-Strategy for International Marketing to the given Market-Entry-Conditions

Themen

  • Case analysis techniques
  • Combine marketing strategies with the concrete tasks for a successful Export
  • Marketing report writing
  • Presentation skills

Literatur

Case study texts to be uploaded to moodle

Link auf weitere Informationen

www.aau.at/im

Lehrmethodik inkl. Einsatz von eLearning-Tools

Classical Case-Study Teaching method

Inhalt/e

Based on Case-Studies of Carinthian Export-Companies the main goal of this course is to connect the so far gained Study-Know-How of the students with the Real-Business World. Following a classical Case-Study Teaching method the Students will get company-specific insides how to combine the models of International Marketing within the Process of entering a foreign market. The following learning objectives should be reached: - To analyze the relative advantages and disadvantages of different international market entry modes in combination with International Marketing - To determine the preconditions for competitiveness on foreign markets. - To assess export opportunities in different target markets around the world. - To devise strategies for dealing with a sudden decline in demand in a core market. - To adapt a Company-Strategy for International Marketing to the given Market-Entry-Conditions

Themen

  • Case analysis techniques
  • Combine marketing strategies with the concrete tasks for a successful Export
  • Marketing report writing
  • Presentation skills

Literatur

Case study texts to be uploaded to moodle

Link auf weitere Informationen

www.aau.at/im

Prüfungsinformationen

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Prüfungsinhalt/e

Look at Moodle

Beurteilungskriterien/-maßstäbe

Presenation; Written report

Prüfungsinhalt/e

Look at Moodle

Beurteilungskriterien/-maßstäbe

Presenation; Written report

Beurteilungsschema

Note Benotungsschema

Position im Curriculum

  • Masterstudium International Management (SKZ: 908, Version: 11W.2)
    • Fach: International Marketing (Pflichtfach)
      • 2 Cases in International Marketing ( 0.0h KU / 3.0 ECTS)
        • 604.110 Cases in International Marketing (2.0h KU / 3.0 ECTS)

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Wintersemester 2023/24
  • 604.111 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2022/23
  • 604.111 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2021/22
  • 604.111 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2020/21
  • 604.111 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2019/20
  • 604.111 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2018/19
  • 604.111 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2017/18
  • 604.111 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2016/17
  • 604.111 KS Cases in International Marketing (2.0h / 3.0ECTS)
Wintersemester 2015/16
  • 604.111 KS Cases in International Marketing (2.0h / 3.0ECTS)
Wintersemester 2014/15
  • 604.111 KU Cases in International Marketing (2.0h / 3.0ECTS)