604.120 (15S) International Consumer Behavior and Communication

Sommersemester 2015

Registration deadline has expired.

First course session
04.05.2015 08:30 - 13:00 Z.1.29 On Campus
... no further dates known

Overview

Lecturer
Course title german International Consumer Behavior and Communication
Type Lecture
Hours per Week 1.0
ECTS credits 3.0
Registrations 50
Organisational unit
Language of instruction English
Course begins on 04.05.2015

Time and place

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Course Information

Conditions of admission

To join the course, you must be enrolled in the master program "International Management". Exchange students (Erasmus or Joint Study) enrolled in a bachelor or a master program are also admitted.

Course content

The course deals with selected aspects in international consumer behavior and puts a special focus on communication and advertising.

Topics

  • I: Consumers as Individuals: Perception, Learning and Memory, Motivation and Values, The Self, Personality and Psychographics
  • II: Consumers as Decision Makers: Attitudes and Persuasion, Decision Making, Buying and Disposing
  • III: Communicating to the Consumer

Teaching objective

Consumer Behavior are the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires. Students will learn about consumers’ perception, learning and memory, motivation and values, the self, personality and lifestyle, as well as attitudes and persuasion. They will learn how consumers make decision and are influenced by their physical as well as social surroundings. In addition, students will learn about cultural influences on consumers and about global consumer culture. For preparation, students get reading assignments. In class, lecturer and students will discuss selected aspects of consumer behavior from these reading assignments.

Prior knowledge expected

To join the course, you must be enrolled in the master program "International Management". Exchange students (Erasmus or Joint Study) enrolled in a bachelor or a master program are also admitted.

Other materials

Look at Moodle

Literature

Michael R. Solomon: Consumer Behavior, Global Edition, Pearson, 10th edition, 2013.

Link to further information

www.aau.at/im

Conditions of admission

Reserved for International Management students and exchange students

Course content

The course deals with selected aspects in international consumer behavior and puts a special focus on communication and advertising.

Topics

  • I: Consumers as Individuals: Perception, Learning and Memory, Motivation and Values, The Self, Personality and Psychographics
  • II: Consumers as Decision Makers: Attitudes and Persuasion, Decision Making, Buying and Disposing
  • III: Communicating to the Consumer

Teaching objective

Consumer Behavior are the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires. Students will learn about consumers’ perception, learning and memory, motivation and values, the self, personality and lifestyle, as well as attitudes and persuasion. They will learn how consumers make decision and are influenced by their physical as well as social surroundings. In addition, students will learn about cultural influences on consumers and about global consumer culture. For preparation, students get reading assignments. In class, lecturer and students will discuss selected aspects of consumer behavior from these reading assignments.

Prior knowledge expected

Important: Students have to read the book chapters in advance in order to be able to participate actively in the course!

Other materials

Look at Moodle

Literature

Michael R. Solomon: Consumer Behavior, Global Edition, Pearson, 10th edition, 2013.

Link to further information

www.aau.at/im

Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Examination topic(s)

Look at Moodle

Assessment criteria / Standards of assessment for examinations

Written exam, extra credits for active participation in class

Examination topic(s)

Look at Moodle

Assessment criteria / Standards of assessment for examinations

Written exam, extra credits for active participation in class

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

  • Master's degree programme International Management (SKZ: 908, Version: 11W.2)
    • Subject: International Marketing (Compulsory subject)
      • 3 International Consumer Behavior and Communication ( 0.0h VO / 3.0 ECTS)
        • 604.120 International Consumer Behavior and Communication (1.0h VO / 3.0 ECTS)

Equivalent courses for counting the examination attempts

Sommersemester 2024
  • 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
Sommersemester 2023
  • 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
Sommersemester 2022
  • 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
Sommersemester 2021
  • 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
Sommersemester 2020
  • 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
Sommersemester 2019
  • 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
Sommersemester 2018
  • 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
Sommersemester 2017
  • 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
Sommersemester 2016
  • 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
Sommersemester 2014
  • 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
Sommersemester 2013
  • 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)