604.120 (15S) International Consumer Behavior and Communication
Overview
- Lecturer
- Course title german International Consumer Behavior and Communication
- Type Lecture
- Hours per Week 1.0
- ECTS credits 3.0
- Registrations 50
- Organisational unit
- Language of instruction English
- Course begins on 04.05.2015
Time and place
List of events is loading...
Course Information
Conditions of admission
To join the course, you must be enrolled in the master program "International Management". Exchange students (Erasmus or Joint Study) enrolled in a bachelor or a master program are also admitted.Course content
The course deals with selected aspects in international consumer behavior and puts a special focus on communication and advertising.Topics
- I: Consumers as Individuals: Perception, Learning and Memory, Motivation and Values, The Self, Personality and Psychographics
- II: Consumers as Decision Makers: Attitudes and Persuasion, Decision Making, Buying and Disposing
- III: Communicating to the Consumer
Teaching objective
Consumer Behavior are the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires. Students will learn about consumers’ perception, learning and memory, motivation and values, the self, personality and lifestyle, as well as attitudes and persuasion. They will learn how consumers make decision and are influenced by their physical as well as social surroundings. In addition, students will learn about cultural influences on consumers and about global consumer culture. For preparation, students get reading assignments. In class, lecturer and students will discuss selected aspects of consumer behavior from these reading assignments.Prior knowledge expected
To join the course, you must be enrolled in the master program "International Management". Exchange students (Erasmus or Joint Study) enrolled in a bachelor or a master program are also admitted.Other materials
Look at MoodleLiterature
Michael R. Solomon: Consumer Behavior, Global Edition, Pearson, 10th edition, 2013.Link to further information
www.aau.at/imConditions of admission
Reserved for International Management students and exchange studentsCourse content
The course deals with selected aspects in international consumer behavior and puts a special focus on communication and advertising.Topics
- I: Consumers as Individuals: Perception, Learning and Memory, Motivation and Values, The Self, Personality and Psychographics
- II: Consumers as Decision Makers: Attitudes and Persuasion, Decision Making, Buying and Disposing
- III: Communicating to the Consumer
Teaching objective
Consumer Behavior are the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires. Students will learn about consumers’ perception, learning and memory, motivation and values, the self, personality and lifestyle, as well as attitudes and persuasion. They will learn how consumers make decision and are influenced by their physical as well as social surroundings. In addition, students will learn about cultural influences on consumers and about global consumer culture. For preparation, students get reading assignments. In class, lecturer and students will discuss selected aspects of consumer behavior from these reading assignments.Prior knowledge expected
Important: Students have to read the book chapters in advance in order to be able to participate actively in the course!Other materials
Look at MoodleLiterature
Michael R. Solomon: Consumer Behavior, Global Edition, Pearson, 10th edition, 2013.Link to further information
www.aau.at/imExamination information
Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.
Examination topic(s)
Look at MoodleAssessment criteria / Standards of assessment for examinations
Written exam, extra credits for active participation in class
Examination topic(s)
Look at MoodleAssessment criteria / Standards of assessment for examinations
Written exam, extra credits for active participation in classGrading scheme
Grade / Grade grading schemePosition in the curriculum
- Master's degree programme International Management
(SKZ: 908, Version: 11W.2)
-
Subject: International Marketing
(Compulsory subject)
-
3 International Consumer Behavior and Communication (
0.0h VO / 3.0 ECTS)
- 604.120 International Consumer Behavior and Communication (1.0h VO / 3.0 ECTS)
-
3 International Consumer Behavior and Communication (
0.0h VO / 3.0 ECTS)
-
Subject: International Marketing
(Compulsory subject)
Equivalent courses for counting the examination attempts
-
Sommersemester 2024
- 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
-
Sommersemester 2023
- 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
-
Sommersemester 2022
- 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
-
Sommersemester 2021
- 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
-
Sommersemester 2020
- 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
-
Sommersemester 2019
- 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
-
Sommersemester 2018
- 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
-
Sommersemester 2017
- 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
-
Sommersemester 2016
- 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
-
Sommersemester 2014
- 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
-
Sommersemester 2013
- 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)