604.111 (14W) Cases in International Marketing

Wintersemester 2014/15

Anmeldefrist abgelaufen.

Erster Termin der LV
04.12.2014 10:00 - 14:00 , S.2.05 On Campus
... keine weiteren Termine bekannt

Überblick

Lehrende/r
LV-Titel englisch
Cases in International Marketing
LV-Art
Kurs (prüfungsimmanente LV )
Semesterstunde/n
2.0
ECTS-Anrechnungspunkte
3.0
Anmeldungen
26 (35 max.)
Organisationseinheit
Unterrichtssprache
Englisch
LV-Beginn
04.12.2014
eLearning
zum Moodle-Kurs

Zeit und Ort

Liste der Termine wird geladen...

LV-Beschreibung

Lehrmethodik inkl. Einsatz von eLearning-Tools

Classical Case-Study Teaching method

Aufnahmebedingungen

Reserved for International Management students and exchange students

Inhalt/e

Based on Case-Studies of Carinthian Export-Companies the main goal of this course is to connect the so far gained Study-Know-How of the students with the Real-Business World. Following a classical Case-Study Teaching method the Students will get company-specific insides how to combine the models of International Marketing within the Process of entering a foreign market. The following learning objectives should be reached: - To analyze the relative advantages and disadvantages of different international market entry modes in combination with International Marketing - To determine the preconditions for competitiveness on foreign markets. - To assess export opportunities in different target markets around the world. - To devise strategies for dealing with a sudden decline in demand in a core market. - To adapt a Company-Strategy for International Marketing to the given Market-Entry-Conditions

Themen

  • Case analysis techniques
  • Combine marketing strategies with the concrete tasks for a successful Export
  • Marketing report writing
  • Presentation skills

Literatur

Case study texts to be uploaded to moodle

Link auf weitere Informationen

www.aau.at/im

Lehrmethodik inkl. Einsatz von eLearning-Tools

Classical Case-Study Teaching method

Aufnahmebedingungen

Reserved for International Management students and exchange students

Inhalt/e

ased on Case-Studies of Carinthian Export-Companies the main goal of this course is to connect the so far gained Study-Know-How of the students with the Real-Business World. Following a classical Case-Study Teaching method the Students will get company-specific insides how to combine the models of International Marketing within the Process of entering a foreign market. The following learning objectives should be reached: - To analyze the relative advantages and disadvantages of different international market entry modes in combination with International Marketing - To determine the preconditions for competitiveness on foreign markets. - To assess export opportunities in different target markets around the world. - To devise strategies for dealing with a sudden decline in demand in a core market. - To adapt a Company-Strategy for International Marketing to the given Market-Entry-Conditions

Themen

  • Case analysis techniques
  • Combine marketing strategies with the concrete tasks for a successful Export
  • Marketing report writing
  • Presentation skills

Literatur

Case study texts to be uploaded to moodle

Link auf weitere Informationen

www.aau.at/im

Prüfungsinformationen

Beurteilungskriterien/-maßstäbe

Presenation Written report

Prüfungsinhalt/e

look at Moodle

Beurteilungskriterien/-maßstäbe

Presenation Written report

Beurteilungsschema

Note/Grade Benotungsschema

Position im Curriculum

  • Masterstudium International Management (SKZ: 908, Version: 11W.2)
    • Fach: International Marketing (Pflichtfach)
      • 2 Cases in International Marketing ( 0.0h KU / 3.0 ECTS)
        • 604.111 Cases in International Marketing (2.0h KU / 3.0 ECTS)

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Wintersemester 2020/21
  • 604.111 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2019/20
  • 604.111 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2018/19
  • 604.111 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2017/18
  • 604.111 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2016/17
  • 604.111 KS Cases in International Marketing (2.0h / 3.0ECTS)
Wintersemester 2015/16
  • 604.111 KS Cases in International Marketing (2.0h / 3.0ECTS)
Sommersemester 2015
  • 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)