604.110 (14W) Cases in International Marketing
Überblick
- Lehrende/r
- LV-Titel englisch Cases in International Marketing
- LV-Art Kurs (prüfungsimmanente LV )
- Semesterstunde/n 2.0
- ECTS-Anrechnungspunkte 3.0
- Anmeldungen 20 (26 max.)
- Organisationseinheit
- Unterrichtssprache Englisch
- LV-Beginn 11.11.2014
- Anmerkungen A preliminary session will take place on October the 1st, from 12:00 till 14:00 in room E.2.05. Attendance of the preliminary session is desired, since study groups will be formed on this date.
Zeit und Ort
Liste der Termine wird geladen...
LV-Beschreibung
Lehrmethodik inkl. Einsatz von eLearning-Tools
Problem-based learning (PBL)Aufnahmebedingungen
Reserved for International Management students and exchange studentsInhalt/e
Based on the method of Problem-based learning (PBL), the course “Cases in International Marketing” aims at acquainting students with real-life scenarios from the field of international marketing and communication. By confronting cross-cultural issues from the world of doing business course participants are expected to get a grasp of how marketing theories and models are implemented in real-life situations. Through the completion of a written case report task students are also expected to further develop their analytical thinking and writing skills as well as to get an insight into the development of marketing strategies and implementation plans.Themen
- Case analysis techniques
- Developing marketing strategies
- Marketing report writing
- Presentation skills
- Specifics of the Eastern European market
Literatur
Case study texts to be uploaded to moodlePrüfungsinformationen
Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.
Beurteilungskriterien/-maßstäbe
Presenation Written reportBeurteilungsschema
Note BenotungsschemaPosition im Curriculum
- Masterstudium International Management
(SKZ: 908, Version: 11W.2)
-
Fach: International Marketing
(Pflichtfach)
-
2 Cases in International Marketing (
0.0h KU / 3.0 ECTS)
- 604.110 Cases in International Marketing (2.0h KU / 3.0 ECTS)
-
2 Cases in International Marketing (
0.0h KU / 3.0 ECTS)
-
Fach: International Marketing
(Pflichtfach)
Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung
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Wintersemester 2023/24
- 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2022/23
- 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2021/22
- 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2020/21
- 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2019/20
- 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2018/19
- 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2016/17
- 604.110 KS Cases in International Marketing (2.0h / 3.0ECTS)
-
Sommersemester 2016
- 604.110 KS Cases in International Marketing (2.0h / 3.0ECTS)
-
Wintersemester 2015/16
- 604.110 KS Cases in International Marketing (2.0h / 3.0ECTS)
-
Wintersemester 2013/14
- 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)
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Wintersemester 2012/13
- 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)