602.419 (15S) Consumer Behavior and Media (parallel)

Sommersemester 2015

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First course session
11.05.2015 08:30 - 14:00 HS B On Campus
... no further dates known

Overview

Lecturer
Course title german Consumer Behavior and Media (parallel)
Type Lecture - Colloquia (continuous assessment course )
Hours per Week 2.0
ECTS credits 4.0
Registrations 28
Organisational unit
Language of instruction English
Course begins on 01.03.2015
Seniorstudium Liberale Yes

Time and place

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Course Information

Conditions of admission

To join the course, you must be enrolled in a master program. Exchange students (Erasmus or Joint Study) enrolled in a bachelor program are also admitted.

Course content

The aim of this class is to analyze and discuss current developments in the ICT sector and their impact on consumer behavior. Topics included are important trends in the ICT sector like consumer usage of converging technologies and media channels, mobile marketing, consumer acceptance of new technologies, digital divide trends, theories of flow, persuasion knowledge and media richness. In addition to the lecture, students are expected to prepare a group case study. In this semester, the case studies will focus on 3D printing.

Conditions of admission

To join the course, you must be enrolled in a master program. Exchange students (Erasmus or Joint Study) enrolled in a bachelor program are also admitted.

Course content

The aim of this class is to analyze and discuss current developments in the ICT sector and their impact on consumer behavior. Topics included are important trends in the ICT sector like consumer usage of converging technologies and media channels, mobile marketing, consumer acceptance of new technologies, digital divide trends, theories of flow, persuasion knowledge and media richness. In addition to the lecture, students are expected to prepare a group case study. In this semester, the case studies will focus on 3D printing.

Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Assessment criteria / Standards of assessment for examinations

Case Study Writing and Presentation (50 %) Final Exam (Written) (50%)

Assessment criteria / Standards of assessment for examinations

Case Study Writing and Presentation (50 %) Final Exam (Written) (50%)

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

  • Master's degree programme Applied Business Administration (SKZ: 918, Version: 12W.4)
    • Subject: Marketing (Compulsory elective)
      • Consumer Behavior and Media ( 2.0h VC / 2.0 ECTS)
        • 602.419 Consumer Behavior and Media (parallel) (2.0h VK / 2.0 ECTS)
  • Master's degree programme Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Subject: Innovation and Marketing (IAM) (Compulsory subject)
      • Entrepreneurship & Innovation Management (IAM) ( 2.0h VK / 4.0 ECTS)
        • 602.419 Consumer Behavior and Media (parallel) (2.0h VK / 4.0 ECTS)
          Absolvierung im 2. Semester empfohlen

Equivalent courses for counting the examination attempts

Sommersemester 2023
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2022
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2021
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2020
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
Sommersemester 2019
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
Sommersemester 2018
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
Sommersemester 2017
  • 602.419 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2016
  • 602.419 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2015
  • 602.420 VK Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2014
  • 602.419 VK Consumer Behavior and Media (parallel) (2.0h / 2.0ECTS)
  • 602.420 VK Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2013
  • 602.420 VK Consumer Behavior and Media (2.0h / 4.0ECTS)