602.419 (15S) Consumer Behavior and Media (parallel)
Overview
- Lecturer
- Course title german Consumer Behavior and Media (parallel)
- Type Lecture - Colloquia (continuous assessment course )
- Hours per Week 2.0
- ECTS credits 4.0
- Registrations 28
- Organisational unit
- Language of instruction English
- Course begins on 01.03.2015
- Seniorstudium Liberale Yes
Time and place
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Course Information
Conditions of admission
To join the course, you must be enrolled in a master program. Exchange students (Erasmus or Joint Study) enrolled in a bachelor program are also admitted.Course content
The aim of this class is to analyze and discuss current developments in the ICT sector and their impact on consumer behavior. Topics included are important trends in the ICT sector like consumer usage of converging technologies and media channels, mobile marketing, consumer acceptance of new technologies, digital divide trends, theories of flow, persuasion knowledge and media richness. In addition to the lecture, students are expected to prepare a group case study. In this semester, the case studies will focus on 3D printing.Conditions of admission
To join the course, you must be enrolled in a master program. Exchange students (Erasmus or Joint Study) enrolled in a bachelor program are also admitted.Course content
The aim of this class is to analyze and discuss current developments in the ICT sector and their impact on consumer behavior. Topics included are important trends in the ICT sector like consumer usage of converging technologies and media channels, mobile marketing, consumer acceptance of new technologies, digital divide trends, theories of flow, persuasion knowledge and media richness. In addition to the lecture, students are expected to prepare a group case study. In this semester, the case studies will focus on 3D printing.Examination information
Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.
Assessment criteria / Standards of assessment for examinations
Case Study Writing and Presentation (50 %) Final Exam (Written) (50%)
Assessment criteria / Standards of assessment for examinations
Case Study Writing and Presentation (50 %) Final Exam (Written) (50%)Grading scheme
Grade / Grade grading schemePosition in the curriculum
- Master's degree programme Applied Business Administration
(SKZ: 918, Version: 12W.4)
-
Subject: Marketing
(Compulsory elective)
-
Consumer Behavior and Media (
2.0h VC / 2.0 ECTS)
- 602.419 Consumer Behavior and Media (parallel) (2.0h VK / 2.0 ECTS)
-
Consumer Behavior and Media (
2.0h VC / 2.0 ECTS)
-
Subject: Marketing
(Compulsory elective)
- Master's degree programme Media and Convergence Management
(SKZ: 150, Version: 13W.2)
-
Subject: Innovation and Marketing (IAM)
(Compulsory subject)
-
Entrepreneurship & Innovation Management (IAM) (
2.0h VK / 4.0 ECTS)
- 602.419 Consumer Behavior and Media (parallel) (2.0h VK / 4.0 ECTS) Absolvierung im 2. Semester empfohlen
-
Entrepreneurship & Innovation Management (IAM) (
2.0h VK / 4.0 ECTS)
-
Subject: Innovation and Marketing (IAM)
(Compulsory subject)
Equivalent courses for counting the examination attempts
-
Sommersemester 2023
- 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
-
Sommersemester 2022
- 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
-
Sommersemester 2021
- 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
- Sommersemester 2020
- Sommersemester 2019
- Sommersemester 2018
- Sommersemester 2017
- Sommersemester 2016
-
Sommersemester 2015
- 602.420 VK Consumer Behavior and Media (2.0h / 4.0ECTS)
- Sommersemester 2014
-
Sommersemester 2013
- 602.420 VK Consumer Behavior and Media (2.0h / 4.0ECTS)