602.411 (15S) Special Topics in Consumer Behavior

Sommersemester 2015

Anmeldefrist abgelaufen.

Erster Termin der LV
01.06.2015 09:00 - 14:30 , S.2.37
... keine weiteren Termine bekannt

Überblick

Lehrende/r
LV-Titel englisch
Special Topics in Consumer Behavior
LV-Art
Vorlesung-Proseminar (prüfungsimmanente LV )
Semesterstunde/n
2.0
ECTS-Anrechungspunkte
4.0
Anmeldungen
16 (30 max.)
Organisationseinheit
Unterrichtssprache
Englisch
LV-Beginn
01.06.2015
eLearning
zum Moodle-Kurs
Seniorstudium Liberale
Ja

LV-Beschreibung

Lehrmethodik

We will use lectures, class discussions, small- and large-group dynamics, individual exercises, and experiential learning. In our second meeting we will have a honey tasting activity.

Inhalt/e

Course Objectives: This Special Topics in Course focuses on the nexus between consumer behavior, the system-level phenomenon of sustainability, and the corporate-level practice of social responsibility. The objectives are to expose students to the latest literature on the theme, and to promote discussions on the newer trends in consumer behavior. Specifically, we emphasize consumers’ reactions to increasing threats in the social, ecological, and economic environments (from poverty and inequality to overuse of natural resources and climate change) and changes in consumer preferences (wants and needs) due to increasing awareness of these threats. We end with the analysis of positive courses of action for individuals and organizations that are willing to embrace the transition from a mindset of exploitation (of people, of the planet, of the economy) to a mindset of co-creation of societal wellbeing.

Literatur

Required Reading: Articles in the Schedule Table, and other materials posted on Moodle.

Lehrmethodik

We will use lectures, class discussions, small- and large-group dynamics, individual exercises, and experiential learning. In our second meeting we will have a honey tasting activity.

Inhalt/e

Course Objective: This Special Topics in Course focuses on the nexus between consumer behavior, the system-level phenomenon of sustainability, and the corporate-level practice of social responsibility. The objectives are to expose students to the latest literature on the theme, and to promote discussions on the newer trends in consumer behavior. Specifically, we emphasize consumers’ reactions to increasing threats in the social, ecological, and economic environments (from poverty and inequality to overuse of natural resources and climate change) and changes in consumer preferences (wants and needs) due to increasing awareness of these threats. We end with the analysis of positive courses of action for individuals and organizations that are willing to embrace the transition from a mindset of exploitation (of people, of the planet, of the economy) to a mindset of co-creation of societal wellbeing.

Literatur

Required Readings: Articles in the Schedule Table, and other materials posted on Moodle.

Prüfungsinformationen

Beurteilungskriterien/-maßstäbe

Assessments There will be two exams. The first one on Day 3 (Tuesday, June 3), and the second one on the last day of class (Thursday, June 11). To the discretion of the instructors there may be an ad

Beurteilungskriterien/-maßstäbe

Assessments There will be two exams. The first one on Day 3 (Tuesday, June 3), and the second one on the last day of class (Thursday, June 11). To the discretion of the instructors there may be an ad

Beurteilungsschema

Note/Grade Benotungsschema

Position im Curriculum

  • Bachelorstudium Angewandte Betriebswirtschaft (SKZ: 518, Version: 05W.5)
    • Fach: Marketing und internationales Management - Grundlagen (Wahlfach)
      • BS1/2.2 Vorlesung mit Proseminar oder Vorlesung mit Kurs ( 2.0h VP, VK / 3.0 ECTS)
        • 602.411 Special Topics in Consumer Behavior (2.0h VP / 4.0 ECTS)
  • Bachelorstudium Angewandte Betriebswirtschaft (SKZ: 518, Version: 05W.5)
    • Fach: Medienmanagement - Grundlagen (Wahlfach)
      • BS1/2.3 Proseminar oder Vorlesung mit Proseminar ( 2.0h PS, VP / 3.0 ECTS)
        • 602.411 Special Topics in Consumer Behavior (2.0h VP / 3.0 ECTS)
  • Masterstudium Angewandte Betriebswirtschaft (SKZ: 918, Version: 12W.4)
    • Fach: Marketing (Wahlfach)
      • Special Topics in Consumer Behavior ( 2.0h VC / 4.0 ECTS)
        • 602.411 Special Topics in Consumer Behavior (2.0h VP / 4.0 ECTS)
  • Masterstudium Angewandte Betriebswirtschaft (SKZ: 918, Version: 05W.7)
    • Fach: Marketing und internationales Management - Grundlagen (Wahlfach)
      • BS1.3 Proseminar oder Vorlesung mit Proseminar ( 2.0h PS, VP / 3.0 ECTS)
        • 602.411 Special Topics in Consumer Behavior (2.0h VP / 4.0 ECTS)
  • Masterstudium Angewandte Betriebswirtschaft (SKZ: 918, Version: 05W.7)
    • Fach: Medienmanagement - Grundlagen (Wahlfach)
      • BS1.3 Proseminar oder Vorlesung mit Proseminar ( 2.0h PS, VP / 3.0 ECTS)
        • 602.411 Special Topics in Consumer Behavior (2.0h VP / 4.0 ECTS)
  • Masterstudium Angewandte Betriebswirtschaft (SKZ: 918, Version: 05W.7)
    • Fach: Medienmanagement (Wahlfach)
      • Vorlesung mit Proseminar oder Vorlesung mit Kurs ( 2.0h VP, VK / 3.0 ECTS)
        • 602.411 Special Topics in Consumer Behavior (2.0h VP / 4.0 ECTS)
  • Masterstudium Angewandte Betriebswirtschaft (SKZ: 918, Version: 05W.7)
    • Fach: Vertiefung: Marketing- und internationales Management (Wahlfach)
      • BS2.2 Proseminar oder Vorlesung mit Proseminar ( 2.0h PS, VP / 3.0 ECTS)
        • 602.411 Special Topics in Consumer Behavior (2.0h VP / 4.0 ECTS)
  • Masterstudium Angewandte Betriebswirtschaft (SKZ: 918, Version: 05W.7)
    • Fach: Medienmanagement - Grundlagen (Wahlfach)
      • EW1.2 Proseminar oder Vorlesung mit Proseminar ( 2.0h VP, PS / 3.0 ECTS)
        • 602.411 Special Topics in Consumer Behavior (2.0h VP / 4.0 ECTS)
  • Masterstudium Informationsmanagement (SKZ: 922, Version: 05W.2)
    • Fach: Marketing und internationales Management - Grundlagen (Wahlfach)
      • Vorlesung mit Proseminar oder Vorlesung mit Kurs ( 2.0h VP, VK / 3.0 ECTS)
        • 602.411 Special Topics in Consumer Behavior (2.0h VP / 4.0 ECTS)
  • Bachelorstudium Wirtschaft und Recht (SKZ: 519, Version: 05W.5)
    • Fach: Marketing und internationales Management (Wahlfach)
      • BS1.2 Vorlesung mit Proseminar oder Vorlesung mit Kurs ( 2.0h VK, VP / 3.0 ECTS)
        • 602.411 Special Topics in Consumer Behavior (2.0h VP / 4.0 ECTS)
  • Bachelorstudium Wirtschaft und Recht (SKZ: 519, Version: 05W.5)
    • Fach: Medienmanagement - Grundlagen (Wahlfach)
      • BS1.3 Proseminar oder Vorlesung mit Proseminar ( 2.0h PS, VP / 3.0 ECTS)
        • 602.411 Special Topics in Consumer Behavior (2.0h VP / 4.0 ECTS)

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Sommersemester 2020
  • 602.411 VC Special Topics in Consumer Behavior: empirical research (2.0h / 4.0ECTS)
Sommersemester 2019
  • 602.411 VC Special Topics in Consumer Behavior: empirical research (2.0h / 4.0ECTS)
Sommersemester 2018
  • 602.411 VC Special Topics in Consumer Behavior: empirical research (2.0h / 4.0ECTS)
Sommersemester 2017
  • 602.411 VC Special Topics in Consumer Behavior: empirical research (2.0h / 4.0ECTS)
Wintersemester 2014/15
  • 602.411 VK Special Topics in Consumer Behavior: (2.0h / 4.0ECTS)
Sommersemester 2014
  • 700.009 SE Das Spiel als Gegenstand interdiszipinärer Forschung (Sparkassenseminar) (2.0h / 4.0ECTS)
Wintersemester 2012/13
  • 602.412 VP Special Topics MIM / MIM-Grundlagen 3/ MIM-Vertiefung 2/ Medienmanagement: International Advertising (2.0h / 3.0ECTS)