602.426 (14W) Research Seminar Marketing - Part 2

Wintersemester 2014/15

Registration deadline has expired.

First course session
17.10.2014 09:00 - 10:00 E.1.05 Off Campus
... no further dates known

Overview

Lecturer
Course title german Seminar zur Masterarbeit aus MIM - Teil 2
Type Seminar (continuous assessment course )
Hours per Week 1.0
ECTS credits 2.0
Registrations 6
Organisational unit
Language of instruction English
Course begins on not set

Time and place

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Course Information

Teaching methodology including the use of eLearning tools

Discussions and presentations

Course content

The Research Seminar Marketing comprises of two parts. Students who are interested in writing their master thesis in marketing or just have started can attend the first part of the seminar. They analyze and discuss selected examples of pieces of research that have been successfully published in leading journals in marketing and consumer behavior. When students have completed about two thirds of their master thesis they should attend the second part of the seminar and present and discuss their own master theses.

Teaching objective

In the first part of the research seminar the aim is to analyze and discuss selected examples of pieces of research that have been successfully published in leading journals in marketing and consumer behavior. Students analyze how the research was performed and learn about strengths and weaknesses related to the research as well as about methods employed in the articles. In the second part of the seminar students present and discuss their own master theses.

Teaching methodology including the use of eLearning tools

Discussions and presentations

Course content

The Research Seminar Marketing comprises of two parts. Students who are interested in writing their master thesis in marketing or just have started can attend the first part of the seminar. They analyze and discuss selected examples of pieces of research that have been successfully published in leading journals in marketing and consumer behavior. When students have completed about two thirds of their master thesis they should attend the second part of the seminar and present and discuss their own master theses.

Teaching objective

In the first part of the research seminar the aim is to analyze and discuss selected examples of pieces of research that have been successfully published in leading journals in marketing and consumer behavior. Students analyze how the research was performed and learn about strengths and weaknesses related to the research as well as about methods employed in the articles.

Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

  • Master's degree programme Applied Business Administration (SKZ: 918, Version: 12W.4)
    • Subject: Masterarbeit (Compulsory subject)
      • Seminar zur Masterarbeit - Teil 2 ( 1.0h SE / 2.0 ECTS)
        • 602.426 Research Seminar Marketing - Part 2 (1.0h SE / 2.0 ECTS)
  • Master's degree programme Applied Business Administration (SKZ: 918, Version: 05W.7)
    • Subject: Advanced course: Marketing and International Management (Compulsory elective)
      • BS2.3 Seminar ( 2.0h SE / 6.0 ECTS)
        • 602.426 Research Seminar Marketing - Part 2 (1.0h SE / 2.0 ECTS)

Equivalent courses for counting the examination attempts

Wintersemester 2020/21
  • 602.426 SE Seminar zur Masterarbeit aus Marketing (MIM) II: research Seminar MIM II (1.0h / 2.0ECTS)
Sommersemester 2020
  • 602.426 SE Seminar zur Masterarbeit aus Marketing (MIM) II: research seminar MIM II (1.0h / 2.0ECTS)
Wintersemester 2019/20
  • 602.426 SE Seminar zur Masterarbeit aus Marketing (MIM) II: research Seminar MIM II (1.0h / 2.0ECTS)
Sommersemester 2019
  • 602.426 SE Seminar zur Masterarbeit aus Marketing (MIM) II: research seminar MIM II (1.0h / 2.0ECTS)
Wintersemester 2018/19
  • 602.426 SE Seminar zur Masterarbeit aus Marketing (MIM) II: research Seminar MIM II (1.0h / 2.0ECTS)
Sommersemester 2018
  • 602.426 SE Seminar zur Masterarbeit aus Marketing (MIM) II: research seminar MIM II (1.0h / 2.0ECTS)
Wintersemester 2017/18
  • 602.426 SE Seminar zur Masterarbeit aus Marketing (MIM) II: research Seminar MIM II (1.0h / 2.0ECTS)
Sommersemester 2017
  • 602.426 SE Seminar zur Masterarbeit aus MIM - Teil 2 (1.0h / 2.0ECTS)
Wintersemester 2016/17
  • 602.426 SE Seminar zur Masterarbeit aus Marketing & Int. Management - Teil 2 (1.0h / 2.0ECTS)
Sommersemester 2016
  • 602.426 SE Seminar zur Masterarbeit aus MIM - Teil 2 (1.0h / 2.0ECTS)
Wintersemester 2015/16
  • 602.426 SE Seminar zur Masterarbeit aus MIM - Teil 2 (1.0h / 2.0ECTS)
Sommersemester 2015
  • 602.426 SE Seminar zur Masterarbeit aus MIM - Teil 2 (1.0h / 2.0ECTS)
Sommersemester 2014
  • 602.426 SE Seminar zur Masterarbeit aus MIM - Teil 2 (1.0h / 2.0ECTS)