602.422 (14W) Consumer Behavior Konsumentenverhalten (Parallelkurs)

Wintersemester 2014/15

Anmeldefrist abgelaufen.

Erster Termin der LV
14.10.2014 08:30 - 12:30 , Z.1.09
... keine weiteren Termine bekannt

Überblick

Lehrende/r
LV-Titel englisch
Consumer Behavior Konsumentenverhalten (Parallelkurs)
LV-Art
Vorlesung-Kurs (prüfungsimmanente LV )
Semesterstunde/n
2.0
ECTS-Anrechungspunkte
2.0
Anmeldungen
21 (40 max.)
Organisationseinheit
Unterrichtssprache
Englisch
LV-Beginn
eLearning
zum Moodle-Kurs

LV-Beschreibung

Lehrmethodik

Teaching method: For preparation, students get reading assignments and cases. In class, lecturer and students will discuss selected aspects of consumer behavior from the reading assignments. Students prepare and present one or more case studies (group work). Important: Students have to read the book chapters in advance in order to be able to participate in the course!

Aufnahmebedingungen

To join the course, you must be enrolled in a master's program.

Inhalt/e

The course deals with selected aspects in consumer behavior. A special focus is on communication and advertising.

Themen

  • Will be announced soon!

Lehrziel

Course objective: Consumer Behavior are the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires. Students will learn about consumers’ perception, learning and memory, motivation and values, the self, personality and lifestyle, as well as attitudes and persuasion. They will learn how consumers make decisions and are influenced by their physical as well as social surroundings. In addition, students will learn about cultural influences on consumers.

Sonstige Studienbehelfe

Available in Moodle before class starts.

Literatur

Michael R. Solomon: Consumer Behavior, Global Edition, Pearson, 9th edition, 2011.

Link auf weitere Informationen

www.aau.ac.at/mim

Lehrmethodik

Teaching method: For preparation, students get reading assignments and cases. In class, lecturer and students will discuss selected aspects of consumer behavior from the reading assignments. Students prepare and present one or more case studies (group work). Important: Students have to read the book chapters in advance in order to be able to participate in the course!

Aufnahmebedingungen

To join the course, you must be enrolled in a master's program.

Inhalt/e

The course deals with selected aspects in consumer behavior. A special focus is on communication and advertising.

Themen

  • Will be announced soon!

Lehrziel

Course objective: Consumer Behavior are the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires. Students will learn about consumers’ perception, learning and memory, motivation and values, the self, personality and lifestyle, as well as attitudes and persuasion. They will learn how consumers make decisions and are influenced by their physical as well as social surroundings. In addition, students will learn about cultural influences on consumers.

Sonstige Studienbehelfe

Available in Moodle before class starts.

Literatur

Michael R. Solomon: Consumer Behavior, Global Edition, Pearson, 9th edition, 2011.

Prüfungsinformationen

Beurteilungskriterien/-maßstäbe

Written exam (50%), Case Studies (30%), Class Participation (20%)

Beurteilungskriterien/-maßstäbe

Written exam (50%), Case Studies (30%), Class Participation (20%)

Beurteilungsschema

Note/Grade Benotungsschema

Position im Curriculum

  • Masterstudium Angewandte Betriebswirtschaft (SKZ: 918, Version: 12W.4)
    • Fach: Marketing (Wahlfach)
      • Consumer Behavior/ Konsumentenverhalten (Vertiefung) ( 2.0h VC / 2.0 ECTS)
        • 602.422 Consumer Behavior Konsumentenverhalten (Parallelkurs) (2.0h VK / 2.0 ECTS)

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Wintersemester 2019/20
  • 602.420 VC Consumer Behavior - Konsumentenverhalten (Vertiefung) (2.0h / 2.0ECTS)
Wintersemester 2018/19
  • 602.420 VC Consumer Behavior - Konsumentenverhalten (Vertiefung) (2.0h / 2.0ECTS)
Wintersemester 2017/18
  • 602.420 VC Consumer Behavior - Konsumentenverhalten (Vertiefung) (2.0h / 2.0ECTS)
Wintersemester 2016/17
  • 602.420 VC Consumer Behavior - Konsumentenverhalten (Vertiefung) (2.0h / 2.0ECTS)
  • 602.422 VC Consumer Behavior Konsumentenverhalten (Parallelkurs) (2.0h / 2.0ECTS)
Wintersemester 2015/16
  • 602.420 VC Consumer Behavior - Konsumentenverhalten (Vertiefung) (2.0h / 2.0ECTS)
  • 602.422 VC Consumer Behavior Konsumentenverhalten (Parallelkurs) (2.0h / 2.0ECTS)
Wintersemester 2014/15
  • 602.420 VK Consumer Behavior - Konsumentenverhalten (Vertiefung) (2.0h / 2.0ECTS)
Wintersemester 2013/14
  • 602.420 VK Consumer Behavior - Konsumentenverhalten (Vertiefung) (2.0h / 2.0ECTS)
  • 602.422 VK Consumer Behavior Konsumentenverhalten (Parallelkurs) (2.0h / 2.0ECTS)
Wintersemester 2012/13
  • 602.420 VK Consumer Behavior - Konsumentenverhalten (Vertiefung) (2.0h / 2.0ECTS)
Wintersemester 2011/12
  • 602.420 VO MIM-Vertiefung 1: Vorlesung aus Int. Konsumentenverhalten (2.0h / 3.0ECTS)