602.420 (14W) Consumer Behavior - Konsumentenverhalten (Vertiefung)
Überblick
- Lehrende/r
- LV-Titel englisch Consumer Behavior
- LV-Art Vorlesung-Kurs (prüfungsimmanente LV )
- Semesterstunde/n 2.0
- ECTS-Anrechnungspunkte 2.0
- Anmeldungen 34 (30 max.)
- Organisationseinheit
- Unterrichtssprache Englisch
- LV-Beginn nichts eingestellt
Zeit und Ort
Liste der Termine wird geladen...
LV-Beschreibung
Lehrmethodik inkl. Einsatz von eLearning-Tools
Teaching method: For preparation, students get reading assignments and cases. In class, lecturer and students will discuss selected aspects of consumer behavior from the reading assignments. Students prepare and present one or more case studies (group work). Important: Students have to read the book chapters in advance in order to be able to participate in the course!Aufnahmebedingungen
To join the course, you must be enrolled in a master's degree program!Inhalt/e
The course deals with selected aspects in consumer behavior. A special focus is on communication and advertising.Themen
- Will be announced soon!
Lehrziel
Course objective: Consumer Behavior are the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires. Students will learn about consumers’ perception, learning and memory, motivation and values, the self, personality and lifestyle, as well as attitudes and persuasion. They will learn how consumers make decisions and are influenced by their physical as well as social surroundings. In addition, students will learn about cultural influences on consumers.Sonstige Studienbehelfe
Available in Moodle before class starts.Literatur
Michael R. Solomon: Consumer Behavior, Global Edition, Pearson, 9th edition, 2011.Link auf weitere Informationen
www.aau.ac.at/mimLehrmethodik inkl. Einsatz von eLearning-Tools
Teaching method: For preparation, students get reading assignments and cases. In class, lecturer and students will discuss selected aspects of consumer behavior from the reading assignments. Students prepare and present one or more case studies (group work). Important: Students have to read the book chapters in advance in order to be able to participate in the course!Aufnahmebedingungen
To join the course, you must be enrolled in a master's degree program!Inhalt/e
The course deals with selected aspects in consumer behavior. A special focus is on communication and advertising.Themen
- Will be announced soon!
Lehrziel
Course objective: Consumer Behavior are the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires. Students will learn about consumers’ perception, learning and memory, motivation and values, the self, personality and lifestyle, as well as attitudes and persuasion. They will learn how consumers make decisions and are influenced by their physical as well as social surroundings. In addition, students will learn about cultural influences on consumers.Sonstige Studienbehelfe
Available in Moodle before class starts.Literatur
Michael R. Solomon: Consumer Behavior, Global Edition, Pearson, 9th edition, 2011.Prüfungsinformationen
Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.
Beurteilungskriterien/-maßstäbe
Written exam (50%), Case Studies (30%), Class Participation (20%)
Beurteilungskriterien/-maßstäbe
Written exam (50%), Case Studies (30%), Class Participation (20%)Beurteilungsschema
Note BenotungsschemaPosition im Curriculum
- Masterstudium Angewandte Betriebswirtschaft
(SKZ: 918, Version: 12W.4)
-
Fach: Marketing
(Wahlfach)
-
Consumer Behavior/ Konsumentenverhalten (Vertiefung) (
2.0h VC / 2.0 ECTS)
- 602.420 Consumer Behavior - Konsumentenverhalten (Vertiefung) (2.0h VK / 2.0 ECTS)
-
Consumer Behavior/ Konsumentenverhalten (Vertiefung) (
2.0h VC / 2.0 ECTS)
-
Fach: Marketing
(Wahlfach)
Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung
-
Wintersemester 2019/20
- 602.420 VC Consumer Behavior - Konsumentenverhalten (Vertiefung) (2.0h / 2.0ECTS)
-
Wintersemester 2018/19
- 602.420 VC Consumer Behavior - Konsumentenverhalten (Vertiefung) (2.0h / 2.0ECTS)
-
Wintersemester 2017/18
- 602.420 VC Consumer Behavior - Konsumentenverhalten (Vertiefung) (2.0h / 2.0ECTS)
- Wintersemester 2016/17
- Wintersemester 2015/16
-
Wintersemester 2014/15
- 602.422 VK Consumer Behavior Konsumentenverhalten (Parallelkurs) (2.0h / 2.0ECTS)
- Wintersemester 2013/14
-
Wintersemester 2012/13
- 602.420 VK Consumer Behavior - Konsumentenverhalten (Vertiefung) (2.0h / 2.0ECTS)
-
Wintersemester 2011/12
- 602.420 VO MIM-Vertiefung 1: Vorlesung aus Int. Konsumentenverhalten (2.0h / 3.0ECTS)