602.411 (14W) Special Topics in Consumer Behavior:

Wintersemester 2014/15

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Erster Termin der LV
14.10.2014 15:30 - 20:00 , S.0.05
... keine weiteren Termine bekannt

Überblick

Lehrende/r
LV-Titel englisch
Special Topics in Consumer Behavior:
LV-Art
Vorlesung-Kurs (prüfungsimmanente LV )
Semesterstunde/n
2.0
ECTS-Anrechungspunkte
4.0
Anmeldungen
20 (30 max.)
Organisationseinheit
Unterrichtssprache
Englisch
LV-Beginn
eLearning
zum Moodle-Kurs
Seniorstudium Liberale
Ja

LV-Beschreibung

Lehrmethodik

Lectures, Discussion, Readings and Preparations, Group Assignment and Presentation on Selected Topic, e.g., - Advertising in Online Video - Online Video Market in Europe - Online Media Business Models - Online Video Market in US - Legal Aspects, content rights and content protection of online video - Online video for broadcasters - Video on mobile Devices - etc.

Inhalt/e

The market of online multimedia offerings such as audio, video, games, etc. is in transition towards more flexible consumption pattern of consumers, which is enabled by online streaming services and technologies. New services such as Netflix, Spotify, Hulu, Twitch, etc. are more and more popular. Thus, the market for online multimedia offerings is currently in a huge transition, moving from classical paradigms – e.g. for video: broadcast and linear TV to online video streaming offers such as Netflix, Youtube, Maxdome, etc.; for audio: moving from CDs purchases to download to streaming services such as Spotify, last.fm, SoundCloud, iTunes, etc.

Lehrziel

This course will have a close look to these services and the business models behind these services. Students will work on different case studies of today’s online media landscape and discuss them in class. Furthermore, groups of students will focus in particular areas of online media consumption and will work out presentations which are presented in class.

Lehrmethodik

Lectures, Discussion, Readings and Preparations, Group Assignment and Presentation on Selected Topic, e.g., - Advertising in Online Video - Online Video Market in Europe - Online Media Business Models - Online Video Market in US - Legal Aspects, content rights and content protection of online video - Online video for broadcasters - Video on mobile Devices - etc.

Inhalt/e

The market of online multimedia offerings such as audio, video, games, etc. is in transition towards more flexible consumption pattern of consumers, which is enabled by online streaming services and technologies. New services such as Netflix, Spotify, Hulu, Twitch, etc. are more and more popular. Thus, the market for online multimedia offerings is currently in a huge transition, moving from classical paradigms – e.g. for video: broadcast and linear TV to online video streaming offers such as Netflix, Youtube, Maxdome, etc.; for audio: moving from CDs purchases to download to streaming services such as Spotify, last.fm, SoundCloud, iTunes, etc.

Lehrziel

This course will have a close look to these services and the business models behind these services. Students will work on different case studies of today’s online media landscape and discuss them in class. Furthermore, groups of students will focus in particular areas of online media consumption and will work out presentations which are presented in class.

Prüfungsinformationen

Beurteilungskriterien/-maßstäbe

Group Assignment with written Report (30 %) and Presentation (20 %), Participation in Readings/Preparation and Discussions in Class (20 %), Small Exam at End (30 %)

Beurteilungskriterien/-maßstäbe

Group Assignment with written Report (30 %) and Presentation (20 %), Participation in Readings/Preparation and Discussions in Class (20 %), Small Exam at End (30 %)

Beurteilungsschema

Note/Grade Benotungsschema

Position im Curriculum

  • Bachelorstudium Angewandte Betriebswirtschaft (SKZ: 518, Version: 05W.5)
    • Fach: Marketing und internationales Management - Grundlagen (Wahlfach)
      • BS1/2.2 Vorlesung mit Proseminar oder Vorlesung mit Kurs ( 2.0h VP, VK / 3.0 ECTS)
        • 602.411 Special Topics in Consumer Behavior: (2.0h VK / 3.0 ECTS)
  • Bachelorstudium Angewandte Betriebswirtschaft (SKZ: 518, Version: 05W.5)
    • Fach: Medienmanagement - Grundlagen (Wahlfach)
      • BS1/2.3 Proseminar oder Vorlesung mit Proseminar ( 2.0h PS, VP / 3.0 ECTS)
        • 602.411 Special Topics in Consumer Behavior: (2.0h VK / 3.0 ECTS)
  • Masterstudium Angewandte Betriebswirtschaft (SKZ: 918, Version: 12W.4)
    • Fach: Marketing (Wahlfach)
      • Special Topics in Consumer Behavior ( 2.0h VC / 4.0 ECTS)
        • 602.411 Special Topics in Consumer Behavior: (2.0h VK / 4.0 ECTS)
  • Masterstudium Angewandte Betriebswirtschaft (SKZ: 918, Version: 05W.7)
    • Fach: Marketing und internationales Management - Grundlagen (Wahlfach)
      • BS1.3 Proseminar oder Vorlesung mit Proseminar ( 2.0h PS, VP / 3.0 ECTS)
        • 602.411 Special Topics in Consumer Behavior: (2.0h VK / 4.0 ECTS)
  • Masterstudium Angewandte Betriebswirtschaft (SKZ: 918, Version: 05W.7)
    • Fach: Medienmanagement - Grundlagen (Wahlfach)
      • BS1.3 Proseminar oder Vorlesung mit Proseminar ( 2.0h PS, VP / 3.0 ECTS)
        • 602.411 Special Topics in Consumer Behavior: (2.0h VK / 4.0 ECTS)
  • Masterstudium Angewandte Betriebswirtschaft (SKZ: 918, Version: 05W.7)
    • Fach: Medienmanagement (Wahlfach)
      • Vorlesung mit Proseminar oder Vorlesung mit Kurs ( 2.0h VP, VK / 3.0 ECTS)
        • 602.411 Special Topics in Consumer Behavior: (2.0h VK / 4.0 ECTS)
  • Masterstudium Angewandte Betriebswirtschaft (SKZ: 918, Version: 05W.7)
    • Fach: Vertiefung: Marketing- und internationales Management (Wahlfach)
      • BS2.2 Proseminar oder Vorlesung mit Proseminar ( 2.0h PS, VP / 3.0 ECTS)
        • 602.411 Special Topics in Consumer Behavior: (2.0h VK / 4.0 ECTS)
  • Masterstudium Angewandte Betriebswirtschaft (SKZ: 918, Version: 05W.7)
    • Fach: Medienmanagement - Grundlagen (Wahlfach)
      • EW1.2 Proseminar oder Vorlesung mit Proseminar ( 2.0h VP, PS / 3.0 ECTS)
        • 602.411 Special Topics in Consumer Behavior: (2.0h VK / 4.0 ECTS)
  • Masterstudium Informationsmanagement (SKZ: 922, Version: 05W.2)
    • Fach: Marketing und internationales Management - Grundlagen (Wahlfach)
      • Vorlesung mit Proseminar oder Vorlesung mit Kurs ( 2.0h VP, VK / 3.0 ECTS)
        • 602.411 Special Topics in Consumer Behavior: (2.0h VK / 4.0 ECTS)
  • Masterstudium Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Fach: Electives I - Innovation, Marketing and Law (IML) (Wahlfach)
      • Special Topics: Consumer Behavior ( 2.0h VK / 4.0 ECTS)
        • 602.411 Special Topics in Consumer Behavior: (2.0h VK / 4.0 ECTS)
  • Bachelorstudium Wirtschaft und Recht (SKZ: 519, Version: 05W.5)
    • Fach: Marketing und internationales Management (Wahlfach)
      • BS1.2 Vorlesung mit Proseminar oder Vorlesung mit Kurs ( 2.0h VK, VP / 3.0 ECTS)
        • 602.411 Special Topics in Consumer Behavior: (2.0h VK / 4.0 ECTS)
  • Bachelorstudium Wirtschaft und Recht (SKZ: 519, Version: 05W.5)
    • Fach: Medienmanagement - Grundlagen (Wahlfach)
      • BS1.2 Vorlesung mit Proseminar oder Vorlesung mit Kurs ( 2.0h VP, VK / 3.0 ECTS)
        • 602.411 Special Topics in Consumer Behavior: (2.0h VK / 4.0 ECTS)

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Sommersemester 2019
  • 602.411 VC Special Topics in Consumer Behavior: empirical research (2.0h / 4.0ECTS)
Sommersemester 2018
  • 602.411 VC Special Topics in Consumer Behavior: empirical research (2.0h / 4.0ECTS)
Sommersemester 2017
  • 602.411 VC Special Topics in Consumer Behavior: empirical research (2.0h / 4.0ECTS)
Sommersemester 2015
  • 602.411 VP Special Topics in Consumer Behavior (2.0h / 4.0ECTS)
Sommersemester 2014
  • 700.009 SE Das Spiel als Gegenstand interdiszipinärer Forschung (Sparkassenseminar) (2.0h / 4.0ECTS)
Wintersemester 2012/13
  • 602.412 VP Special Topics MIM / MIM-Grundlagen 3/ MIM-Vertiefung 2/ Medienmanagement: International Advertising (2.0h / 3.0ECTS)