602.420 (15S) Consumer Behavior and Media
Überblick
- Lehrende/r
- LV-Titel englisch Consumer Behavior and Media
- LV-Art Vorlesung-Kurs (prüfungsimmanente LV )
- Semesterstunde/n 2.0
- ECTS-Anrechnungspunkte 4.0
- Anmeldungen 42
- Organisationseinheit
- Unterrichtssprache Englisch
- LV-Beginn 01.03.2015
- Seniorstudium Liberale Ja
Zeit und Ort
Liste der Termine wird geladen...
LV-Beschreibung
Aufnahmebedingungen
To join the course, you must be enrolled in a master program. Exchange students (Erasmus or Joint Study) enrolled in a bachelor program are also admitted.Inhalt/e
The aim of this class is to analyze and discuss current developments in the ICT sector and their impact on consumer behavior. Topics included are important trends in the ICT sector like consumer usage of converging technologies and media channels, mobile marketing, consumer acceptance of new technologies, digital divide trends, theories of flow, persuasion knowledge and media richness. In addition to the lecture, students are expected to prepare a group case study. In this semester, the case studies will focus on 3D printing.Aufnahmebedingungen
To join the course, you must be enrolled in a master program. Exchange students (Erasmus or Joint Study) enrolled in a bachelor program are also admitted.Inhalt/e
The aim of this class is to analyze and discuss current developments in the ICT sector and their impact on consumer behavior. Topics included are important trends in the ICT sector like consumer usage of converging technologies and media channels, mobile marketing, consumer acceptance of new technologies, digital divide trends, theories of flow, persuasion knowledge and media richness. In addition to the lecture, students are expected to prepare a group case study. In this semester, the case studies will focus on 3D printing.Prüfungsinformationen
Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.
Beurteilungskriterien/-maßstäbe
Case Study Writing and Presentation (50 %) Final Exam (Written) (50%)
Beurteilungskriterien/-maßstäbe
Case Study Writing and Presentation (50 %) Final Exam (Written) (50%)Beurteilungsschema
Note BenotungsschemaPosition im Curriculum
- Masterstudium Angewandte Betriebswirtschaft
(SKZ: 918, Version: 12W.4)
-
Fach: Marketing
(Wahlfach)
-
Consumer Behavior and Media (
2.0h VC / 2.0 ECTS)
- 602.420 Consumer Behavior and Media (2.0h VK / 2.0 ECTS)
-
Consumer Behavior and Media (
2.0h VC / 2.0 ECTS)
-
Fach: Marketing
(Wahlfach)
- Masterstudium Media and Convergence Management
(SKZ: 150, Version: 13W.2)
-
Fach: Innovation and Marketing (IAM)
(Pflichtfach)
-
Consumer Behavior and Media (IAM) (
2.0h VK / 4.0 ECTS)
- 602.420 Consumer Behavior and Media (2.0h VK / 4.0 ECTS) Absolvierung im 2. Semester empfohlen
-
Consumer Behavior and Media (IAM) (
2.0h VK / 4.0 ECTS)
-
Fach: Innovation and Marketing (IAM)
(Pflichtfach)
Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung
-
Wintersemester 2024/25
- 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
-
Sommersemester 2023
- 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
-
Sommersemester 2022
- 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
-
Sommersemester 2021
- 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
- Sommersemester 2020
- Sommersemester 2019
- Sommersemester 2018
- Sommersemester 2017
- Sommersemester 2016
-
Sommersemester 2015
- 602.419 VK Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
- Sommersemester 2014
-
Sommersemester 2013
- 602.420 VK Consumer Behavior and Media (2.0h / 4.0ECTS)