180.816 (15S) Entrepreneurship & Innovation Management (IAM)
Überblick
- Lehrende/r
- LV-Titel englisch Entrepreneurship & Innovation Management (IAM)
- LV-Art Vorlesung-Kurs (prüfungsimmanente LV )
- Semesterstunde/n 2.0
- ECTS-Anrechnungspunkte 4.0
- Anmeldungen 19
- Organisationseinheit
- Unterrichtssprache Englisch
- LV-Beginn 01.03.2015
Zeit und Ort
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LV-Beschreibung
Lehrmethodik inkl. Einsatz von eLearning-Tools
Interactive lectures; case discussion; preparing, presenting and submitting the course report.Aufnahmebedingungen
Students of Media and Convergence Management and International Management programmes, as well as joint study and Erasmus exchange students are admitted.Inhalt/e
Participants become familiarised with the entrepreneurship and innovation concepts in the media convergence contexts.Themen
- Business model; business model design; business model innovation.
- Convergence; media convergence.
Lehrziel
The course strives to provide participants with the theoretical knowledge in the chosen areas as well as to assist them in applying this knowledge in the practical context through the case work and preparation of the course report.Literatur
Nielsen, Klyver, Evald & Bager (2012) Entrepreneurship in theory and practice: paradoxes in play. Edward Elgar. Gustafsson, V. and Schwarz, E. (2013) Business models and convergence. In Sandra Diehl and Mattias Karmasin (Eds.) Media and Convergence Management. Springer. In addition compendium of articles provided by the lecturer in Moodle course.Lehrmethodik inkl. Einsatz von eLearning-Tools
Interactive lectures; case discussion; preparing, presenting and submitting the course report.Aufnahmebedingungen
Students of Media and Convergence Management and International Management programmes, as well as joint study and Erasmus exchange students are admitted.Inhalt/e
Participants become familiarised with the entrepreneurship and innovation concepts in the media convergence contexts.Themen
- Business model; business model design; business model innovation.
- Convergence; media convergence.
- Franchising as entrepreneurial and innovation tool; media franchising.
Lehrziel
The course strives to provide participants with the theoretical knowledge in the chosen areas as well as to assist them in applying this knowledge in the practical context through the case work and preparation of the course report.Literatur
Gustafsson, V. and Schwarz, E. (2013) Business models and convergence. In Sandra Diehl and Mattias Karmasin (Eds.) Media and Convergence Management. Springer. Compendium of articles provided by the lecturer.Prüfungsinformationen
Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.
Prüfungsinhalt/e
Active participation in interactive lectures and case discussion. Mid-term quiz and course report.Beurteilungskriterien/-maßstäbe
Mid-term quiz, Presentation and submission of the course report.
Prüfungsinhalt/e
Active participation in interactive lectures and case discussion. Mid-term quiz and course report.Beurteilungskriterien/-maßstäbe
Mid-term quiz (15 min.); presentation and submission of the course report.Beurteilungsschema
Note BenotungsschemaPosition im Curriculum
- Masterstudium Media and Convergence Management
(SKZ: 150, Version: 13W.2)
-
Fach: Innovation and Marketing (IAM)
(Pflichtfach)
-
Entrepreneurship & Innovation Management (IAM) (
2.0h VK / 4.0 ECTS)
- 180.816 Entrepreneurship & Innovation Management (IAM) (2.0h VK / 4.0 ECTS) Absolvierung im 2. Semester empfohlen
-
Entrepreneurship & Innovation Management (IAM) (
2.0h VK / 4.0 ECTS)
-
Fach: Innovation and Marketing (IAM)
(Pflichtfach)
Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung
-
Sommersemester 2019
- 180.816 VC Entrepreneurship & Innovation Management (IAM) (2.0h / 4.0ECTS)
-
Sommersemester 2018
- 180.816 VC Entrepreneurship & Innovation Management (IAM) (2.0h / 4.0ECTS)
-
Sommersemester 2017
- 180.816 VC Entrepreneurship & Innovation Management (IAM) (2.0h / 4.0ECTS)
-
Sommersemester 2016
- 180.816 VC Entrepreneurship & Innovation Management (IAM) (2.0h / 4.0ECTS)