180.816 (15S) Entrepreneurship & Innovation Management (IAM)

Sommersemester 2015

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Erster Termin der LV
04.05.2015 14:00 - 19:00 , V.1.04
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Überblick

Lehrende/r
LV-Titel englisch
Entrepreneurship & Innovation Management (IAM)
LV-Art
Vorlesung-Kurs (prüfungsimmanente LV )
Semesterstunde/n
2.0
ECTS-Anrechungspunkte
4.0
Anmeldungen
19
Organisationseinheit
Unterrichtssprache
Englisch
LV-Beginn
01.03.2015
eLearning
zum Moodle-Kurs

LV-Beschreibung

Lehrmethodik

Interactive lectures; case discussion; preparing, presenting and submitting the course report.

Aufnahmebedingungen

Students of Media and Convergence Management and International Management programmes, as well as joint study and Erasmus exchange students are admitted.

Inhalt/e

Participants become familiarised with the entrepreneurship and innovation concepts in the media convergence contexts.

Themen

  • Business model; business model design; business model innovation.
  • Convergence; media convergence.

Lehrziel

The course strives to provide participants with the theoretical knowledge in the chosen areas as well as to assist them in applying this knowledge in the practical context through the case work and preparation of the course report.

Literatur

Nielsen, Klyver, Evald & Bager (2012) Entrepreneurship in theory and practice: paradoxes in play. Edward Elgar. Gustafsson, V. and Schwarz, E. (2013) Business models and convergence. In Sandra Diehl and Mattias Karmasin (Eds.) Media and Convergence Management. Springer. In addition compendium of articles provided by the lecturer in Moodle course.

Lehrmethodik

Interactive lectures; case discussion; preparing, presenting and submitting the course report.

Aufnahmebedingungen

Students of Media and Convergence Management and International Management programmes, as well as joint study and Erasmus exchange students are admitted.

Inhalt/e

Participants become familiarised with the entrepreneurship and innovation concepts in the media convergence contexts.

Themen

  • Business model; business model design; business model innovation.
  • Convergence; media convergence.
  • Franchising as entrepreneurial and innovation tool; media franchising.

Lehrziel

The course strives to provide participants with the theoretical knowledge in the chosen areas as well as to assist them in applying this knowledge in the practical context through the case work and preparation of the course report.

Literatur

Gustafsson, V. and Schwarz, E. (2013) Business models and convergence. In Sandra Diehl and Mattias Karmasin (Eds.) Media and Convergence Management. Springer. Compendium of articles provided by the lecturer.

Prüfungsinformationen

Prüfungsinhalt/e

Active participation in interactive lectures and case discussion. Mid-term quiz and course report.

Beurteilungskriterien/-maßstäbe

Mid-term quiz, Presentation and submission of the course report.

Prüfungsinhalt/e

Active participation in interactive lectures and case discussion. Mid-term quiz and course report.

Beurteilungskriterien/-maßstäbe

Mid-term quiz (15 min.); presentation and submission of the course report.

Beurteilungsschema

Note/Grade Benotungsschema

Position im Curriculum

  • Masterstudium Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Fach: Innovation and Marketing (IAM) (Pflichtfach)
      • Entrepreneurship & Innovation Management (IAM) ( 2.0h VK / 4.0 ECTS)
        • 180.816 Entrepreneurship & Innovation Management (IAM) (2.0h VK / 4.0 ECTS)
          Absolvierung im 2. Semester empfohlen

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Sommersemester 2019
  • 180.816 VC Entrepreneurship & Innovation Management (IAM) (2.0h / 4.0ECTS)
Sommersemester 2018
  • 180.816 VC Entrepreneurship & Innovation Management (IAM) (2.0h / 4.0ECTS)
Sommersemester 2017
  • 180.816 VC Entrepreneurship & Innovation Management (IAM) (2.0h / 4.0ECTS)
Sommersemester 2016
  • 180.816 VC Entrepreneurship & Innovation Management (IAM) (2.0h / 4.0ECTS)