180.804 (15S) Media and Convergence Project Management (OAM)
Überblick
- Lehrende/r
- LV-Titel englisch Media and Convergence Project Management (OAM)
- LV-Art Kurs (prüfungsimmanente LV )
- Semesterstunde/n 2.0
- ECTS-Anrechnungspunkte 4.0
- Anmeldungen 16
- Organisationseinheit
- Unterrichtssprache Englisch
- LV-Beginn 01.03.2015
Zeit und Ort
Liste der Termine wird geladen...
LV-Beschreibung
Intendierte Lernergebnisse
Successful students will recognise media & entertainment management problems toward convergence in depth and detail and use critical thinking skills to develop awareness and understanding of how and why the media and their messages affect each of us. They will be aware of current debates the media and their industries inspire and provoke and will review and critique academic work on media & entertainment management behaviour. Finally, they will know how to demonstrate analytical, and team working skillsLehrmethodik inkl. Einsatz von eLearning-Tools
case studies, literature reviewing, calculation, some calculusInhalt/e
The aim of this course is to comprehend, analyse, discuss and evaluate advanced media and convergence management-related issues within OAM topics (economics, strategy, organisation) on an international scale. Special focus is placed on the following thematic background theory frameworks: • Media economics, managerial economics, and media management studies • Strategic media management theoriesThemen
- Introduction and institutional framework
- Value chain and industry analysis
- Competitive and marketing strategies
- Resource-based strategies
- Finance, profit maximization and business models
- game theory
- case studies
- media ecologies
Schlagworte
convergence, media managment, media economics, industry, managerial strategies, calculationsLehrziel
The course will offer detailed insight into the contexts and structures, management, processes, economics of and controversies surrounding and permeating digital media & entertainment industries in the early 21st century. It will analyse the relationship between media, technology, business firms, markets, and society as driven by the issues of media convergence.Erwartete Vorkenntnisse
OAM, Basics to media managementLiteratur
tba in classPrüfungsinformationen
Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.
Prüfungsinhalt/e
I wont tell you here :-)Beurteilungskriterien/-maßstäbe
tba in class, mic of individual and Group Performance, written examBeurteilungsschema
Note BenotungsschemaPosition im Curriculum
- Masterstudium Media and Convergence Management
(SKZ: 150, Version: 13W.2)
-
Fach: Organisational Communication and Media Management (OAM)
(Pflichtfach)
-
Media and Convergence Project Management (OAM) (
2.0h KU / 4.0 ECTS)
- 180.804 Media and Convergence Project Management (OAM) (2.0h KU / 4.0 ECTS) Absolvierung im 2. Semester empfohlen
-
Media and Convergence Project Management (OAM) (
2.0h KU / 4.0 ECTS)
-
Fach: Organisational Communication and Media Management (OAM)
(Pflichtfach)