180.802 (14W) Quantitative and Qualitative Methods (for Media Research)
Overview
- Lecturer
- Tutor/Tutors
- Course title german Quantitative and Qualitative Methods (for Media Research)
- Type Course (continuous assessment course )
- Hours per Week 2.0
- ECTS credits 4.0
- Registrations 24
- Organisational unit
- Language of instruction English
- Course begins on 28.11.2014
Time and place
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Course Information
Intended learning outcomes
Understanding of and ability to apply the various methods of analyzing media content and media use.Teaching methodology including the use of eLearning tools
Lectures, practical training, teamwork, discussions.Course content
The course provides you with explanations and valuable hands-on practice of the methods and the tools used to conduct research in media and communication sciences.Topics
- Research process
- Quantitative vs qualitative research methods
- Examining texts and pictures: Content and text analysis
- Asking questions: Survey research, focus groups
- Data analysis
Teaching objective
You will learn about the varied types of quantitative and qualitative methods, and understand their strengths and weaknesses.Literature
Roger D. Wimmer and Joseph R. Dominick: Mass Media Research: An Introduction. Various editions.Examination information
Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.
Examination topic(s)
Developing a research projectAssessment criteria / Standards of assessment for examinations
Group work, presentations, written assignmentGrading scheme
Grade / Grade grading schemePosition in the curriculum
- Master's degree programme Media and Convergence Management
(SKZ: 150, Version: 13W.2)
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Subject: Quantitative and Qualitative Methods (for Media Research)
(Compulsory subject)
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Quantitative and Qualitative Methods (for Media Research) (
2.0h KU / 4.0 ECTS)
- 180.802 Quantitative and Qualitative Methods (for Media Research) (2.0h KU / 4.0 ECTS) Absolvierung im 1. Semester empfohlen
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Quantitative and Qualitative Methods (for Media Research) (
2.0h KU / 4.0 ECTS)
-
Subject: Quantitative and Qualitative Methods (for Media Research)
(Compulsory subject)
Equivalent courses for counting the examination attempts
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Wintersemester 2019/20
- 180.802 KS Quantitative and Qualitative Methods (for Media Research) (2.0h / 4.0ECTS)
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Wintersemester 2018/19
- 180.802 KS Quantitative and Qualitative Methods (for Media Research) (2.0h / 4.0ECTS)
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Wintersemester 2017/18
- 180.802 KS Quantitative and Qualitative Methods (for Media Research) (2.0h / 4.0ECTS)
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Wintersemester 2016/17
- 180.802 KS Quantitative and Qualitative Methods (for Media Research) (2.0h / 4.0ECTS)
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Wintersemester 2015/16
- 180.802 KS Quantitative and Qualitative Methods (for Media Research) (2.0h / 4.0ECTS)
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Wintersemester 2013/14
- 180.802 KU Quantitative and Qualitative Methods (for Media Research) (2.0h / 4.0ECTS)
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Wintersemester 2012/13
- 180.802 KU "Wie bitte ...?" Gesprächsführung und Gesprächskompetenz in der Praxis (2.0h / 3.0ECTS)