180.807 (14W) Principles of Business Management II
Überblick
- Lehrende/r
- Tutor/in/Innen
- LV-Titel englisch Principles of Business Management II
- LV-Art Vorlesung
- Semesterstunde/n 2.0
- ECTS-Anrechnungspunkte 4.0
- Anmeldungen 21
- Organisationseinheit
- Unterrichtssprache Englisch
- LV-Beginn 12.01.2015
Zeit und Ort
Liste der Termine wird geladen...
LV-Beschreibung
Lehrmethodik inkl. Einsatz von eLearning-Tools
Lectures, Class DiscussionInhalt/e
The objective of this course is to introduce students with the applied informatics or media & communication studies background (BA degree) to the fundamental concepts, theories and tools in business studies.Themen
- 1. Business marketing processes (Ebert & Griffin, Chapters 11-13) Topics: The marketing concept. The marketing environment. Understanding and analysing markets and market trends. Marketing strategies
- 2. Understanding fundamental accounting information and making basic financial decisions (Ebert & Griffin, Chapters 14-16). Topics: The business performance. Fundamental accounting concepts.
- Understanding information from financial statements and annual reports. Options for financing a business venture. Money, risk and investment – basic terms.
Lehrziel
After successful participation at this course, students should be able to: • Discuss the fundamental processes in a business venture and define the terms of enterprise success and ethical behavior/social responsibility. • Identify the relevant elements of the business environment, assess their influence to the business venture and design adequate response to the environmental challenges. • Explain the business strategy concept and determine long-term goals for a business venture. • Describe the nature of business management and discuss the functions performed by a business manager (planning, organizing, human resource management, leadership and controlling). • Describe the nature of the marketing process and consumer behaviour. Discuss how products & services are developed, priced, distributed and promoted. • Describe the use of financial reports in a business and explain the basic elements of financial management and investing.Literatur
Ebert, R. J.; Griffin, R, W.: Business Essentials (9th Ed, 2013), Prentice Hall/Pearson Education Additional course materials will be made available through the Moodle on-line learning system.Prüfungsinformationen
Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.
Beurteilungskriterien/-maßstäbe
Course evaluation will be based on a written exam (quiz), which comprises 50% of the grade. Another 25% will be based on an individual written assignment and 25% on active class participation.Beurteilungsschema
Note BenotungsschemaPosition im Curriculum
- Masterstudium Media and Convergence Management
(SKZ: 150, Version: 13W.2)
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Fach: Ergänzungsfach III (Complementary Subject III): Management Skills
(Pflichtfach)
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Principles of Business Management II (
2.0h VO / 4.0 ECTS)
- 180.807 Principles of Business Management II (2.0h VO / 4.0 ECTS) Absolvierung im 1. Semester empfohlen
-
Principles of Business Management II (
2.0h VO / 4.0 ECTS)
-
Fach: Ergänzungsfach III (Complementary Subject III): Management Skills
(Pflichtfach)
Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung
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Wintersemester 2023/24
- 180.807 VO Principles of Business Management II (2.0h / 4.0ECTS)
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Wintersemester 2022/23
- 180.807 VO Principles of Business Management II (2.0h / 4.0ECTS)
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Wintersemester 2021/22
- 180.807 VO Principles of Business Management II (2.0h / 4.0ECTS)
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Wintersemester 2020/21
- 180.807 VO Principles of Business Management II (2.0h / 4.0ECTS)
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Wintersemester 2019/20
- 180.807 VO Principles of Business Management II (2.0h / 4.0ECTS)
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Wintersemester 2018/19
- 180.807 VO Principles of Business Management II (2.0h / 4.0ECTS)
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Wintersemester 2017/18
- 180.807 VO Principles of Business Management II (2.0h / 4.0ECTS)
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Wintersemester 2016/17
- 180.807 VO Principles of Business Management II (2.0h / 4.0ECTS)
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Wintersemester 2015/16
- 180.807 VO Principles of Business Management II (2.0h / 4.0ECTS)
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Wintersemester 2013/14
- 180.807 VO Principles of Business Management II (2.0h / 4.0ECTS)