602.419 (14S) Consumer Behavior and Media (parallel)

Sommersemester 2014

Registration deadline has expired.

First course session
12.05.2014 09:00 - 14:00 HS 10 On Campus
... no further dates known

Overview

Lecturer
Course title german Consumer Behavior and Media (parallel)
Type Lecture - Colloquia (continuous assessment course )
Hours per Week 2.0
ECTS credits 2.0
Registrations 49
Organisational unit
Language of instruction English
Course begins on 01.03.2014
Seniorstudium Liberale Yes

Time and place

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Course Information

Teaching methodology including the use of eLearning tools

look at the course outline at Moodle

Course content

IMPORTANT: Course content and structure are currently under revision and subject to change. An updated course outline will be available later.

Teaching objective

The aim is to analyze and discuss current developments in the ICT sector and their impact on consumer behavior. Topics will include important trends in the ICT sector, acceptance of new technologies, mobility etc.

Prior knowledge expected

To join the course, you must be enrolled in a master's program.

Literature

look at the course outline at Moodle

Teaching methodology including the use of eLearning tools

look at the course outline at Moodle

Course content

IMPORTANT: Course content and structure are currently under revision and subject to change. An updated course outline will be available later.

Teaching objective

The aim is to analyze and discuss current developments in the ICT sector and their impact on consumer behavior. Topics will include important trends in the ICT sector, acceptance of new technologies, mobility etc.

Prior knowledge expected

To join the course, you must be enrolled in a master's program.

Literature

look at the course outline at Moodle

Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

  • Bachelor's degree programme Applied Business Administration (SKZ: 518, Version: 05W.5)
    • Subject: Foundation course - Media Management (Compulsory elective)
      • BS1/2.1 Vorlesung ( 4.0h VO / 6.0 ECTS)
        • 602.419 Consumer Behavior and Media (parallel) (2.0h VK / 4.0 ECTS)
  • Master's degree programme Applied Business Administration (SKZ: 918, Version: 12W.4)
    • Subject: Marketing (Compulsory elective)
      • Consumer Behavior and Media ( 2.0h VC / 2.0 ECTS)
        • 602.419 Consumer Behavior and Media (parallel) (2.0h VK / 2.0 ECTS)
  • Master's degree programme Applied Business Administration (SKZ: 918, Version: 05W.7)
    • Subject: Media Management (Compulsory elective)
      • Vorlesung ( 2.0h VO / 3.0 ECTS)
        • 602.419 Consumer Behavior and Media (parallel) (2.0h VK / 4.0 ECTS)
  • Master's degree programme Applied Business Administration (SKZ: 918, Version: 05W.7)
    • Subject: Foundation course - Media Management (Compulsory elective)
      • EW1.1 Vorlesung ( 2.0h VO / 3.0 ECTS)
        • 602.419 Consumer Behavior and Media (parallel) (2.0h VK / 4.0 ECTS)
  • Bachelor's degree programme Media & Communications (SKZ: 641, Version: 09W.1)
    • Subject: Medien- und Konvergenzmanagement (Compulsory elective)
      • Medien und Konsumentenverhalten ( 2.0h VO / 3.0 ECTS)
        • 602.419 Consumer Behavior and Media (parallel) (2.0h VK / 4.0 ECTS)
  • Master's degree programme Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Subject: Innovation and Marketing (IAM) (Compulsory subject)
      • Consumer Behavior and Media (IAM) ( 2.0h VK / 4.0 ECTS)
        • 602.419 Consumer Behavior and Media (parallel) (2.0h VK / 4.0 ECTS)
          Absolvierung im 2. Semester empfohlen
  • Master's degree programme Media, Communications & Culture (SKZ: 841, Version: 09W.1)
    • Subject: Medien- und Konvergenzmanagement (Compulsory elective)
      • Medien und Konsumentenverhalten ( 2.0h VO / 3.0 ECTS)
        • 602.419 Consumer Behavior and Media (parallel) (2.0h VK / 4.0 ECTS)
  • Bachelor's degree programme Business and Law (SKZ: 519, Version: 05W.5)
    • Subject: Foundation course - Media Management (Compulsory elective)
      • BS1.1 Vorlesung ( 4.0h VO / 6.0 ECTS)
        • 602.419 Consumer Behavior and Media (parallel) (2.0h VK / 4.0 ECTS)

Equivalent courses for counting the examination attempts

Sommersemester 2023
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2022
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2021
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2020
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
Sommersemester 2019
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
Sommersemester 2018
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
Sommersemester 2017
  • 602.419 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2016
  • 602.419 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2015
  • 602.419 VK Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
  • 602.420 VK Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2014
  • 602.420 VK Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2013
  • 602.420 VK Consumer Behavior and Media (2.0h / 4.0ECTS)