602.419 (14S) Consumer Behavior and Media (parallel)
Overview
- Lecturer
- Course title german Consumer Behavior and Media (parallel)
- Type Lecture - Colloquia (continuous assessment course )
- Hours per Week 2.0
- ECTS credits 2.0
- Registrations 49
- Organisational unit
- Language of instruction English
- Course begins on 01.03.2014
- Seniorstudium Liberale Yes
Time and place
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Course Information
Teaching methodology including the use of eLearning tools
look at the course outline at MoodleCourse content
IMPORTANT: Course content and structure are currently under revision and subject to change. An updated course outline will be available later.Teaching objective
The aim is to analyze and discuss current developments in the ICT sector and their impact on consumer behavior. Topics will include important trends in the ICT sector, acceptance of new technologies, mobility etc.Prior knowledge expected
To join the course, you must be enrolled in a master's program.Literature
look at the course outline at MoodleTeaching methodology including the use of eLearning tools
look at the course outline at MoodleCourse content
IMPORTANT: Course content and structure are currently under revision and subject to change. An updated course outline will be available later.Teaching objective
The aim is to analyze and discuss current developments in the ICT sector and their impact on consumer behavior. Topics will include important trends in the ICT sector, acceptance of new technologies, mobility etc.Prior knowledge expected
To join the course, you must be enrolled in a master's program.Literature
look at the course outline at MoodleExamination information
Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.
Grading scheme
Grade / Grade grading schemePosition in the curriculum
- Bachelor's degree programme Applied Business Administration
(SKZ: 518, Version: 05W.5)
-
Subject: Foundation course - Media Management
(Compulsory elective)
-
BS1/2.1 Vorlesung (
4.0h VO / 6.0 ECTS)
- 602.419 Consumer Behavior and Media (parallel) (2.0h VK / 4.0 ECTS)
-
BS1/2.1 Vorlesung (
4.0h VO / 6.0 ECTS)
-
Subject: Foundation course - Media Management
(Compulsory elective)
- Master's degree programme Applied Business Administration
(SKZ: 918, Version: 12W.4)
-
Subject: Marketing
(Compulsory elective)
-
Consumer Behavior and Media (
2.0h VC / 2.0 ECTS)
- 602.419 Consumer Behavior and Media (parallel) (2.0h VK / 2.0 ECTS)
-
Consumer Behavior and Media (
2.0h VC / 2.0 ECTS)
-
Subject: Marketing
(Compulsory elective)
- Master's degree programme Applied Business Administration
(SKZ: 918, Version: 05W.7)
-
Subject: Media Management
(Compulsory elective)
-
Vorlesung (
2.0h VO / 3.0 ECTS)
- 602.419 Consumer Behavior and Media (parallel) (2.0h VK / 4.0 ECTS)
-
Vorlesung (
2.0h VO / 3.0 ECTS)
-
Subject: Media Management
(Compulsory elective)
- Master's degree programme Applied Business Administration
(SKZ: 918, Version: 05W.7)
-
Subject: Foundation course - Media Management
(Compulsory elective)
-
EW1.1 Vorlesung (
2.0h VO / 3.0 ECTS)
- 602.419 Consumer Behavior and Media (parallel) (2.0h VK / 4.0 ECTS)
-
EW1.1 Vorlesung (
2.0h VO / 3.0 ECTS)
-
Subject: Foundation course - Media Management
(Compulsory elective)
- Bachelor's degree programme Media & Communications
(SKZ: 641, Version: 09W.1)
-
Subject: Medien- und Konvergenzmanagement
(Compulsory elective)
-
Medien und Konsumentenverhalten (
2.0h VO / 3.0 ECTS)
- 602.419 Consumer Behavior and Media (parallel) (2.0h VK / 4.0 ECTS)
-
Medien und Konsumentenverhalten (
2.0h VO / 3.0 ECTS)
-
Subject: Medien- und Konvergenzmanagement
(Compulsory elective)
- Master's degree programme Media and Convergence Management
(SKZ: 150, Version: 13W.2)
-
Subject: Innovation and Marketing (IAM)
(Compulsory subject)
-
Consumer Behavior and Media (IAM) (
2.0h VK / 4.0 ECTS)
- 602.419 Consumer Behavior and Media (parallel) (2.0h VK / 4.0 ECTS) Absolvierung im 2. Semester empfohlen
-
Consumer Behavior and Media (IAM) (
2.0h VK / 4.0 ECTS)
-
Subject: Innovation and Marketing (IAM)
(Compulsory subject)
- Master's degree programme Media, Communications & Culture
(SKZ: 841, Version: 09W.1)
-
Subject: Medien- und Konvergenzmanagement
(Compulsory elective)
-
Medien und Konsumentenverhalten (
2.0h VO / 3.0 ECTS)
- 602.419 Consumer Behavior and Media (parallel) (2.0h VK / 4.0 ECTS)
-
Medien und Konsumentenverhalten (
2.0h VO / 3.0 ECTS)
-
Subject: Medien- und Konvergenzmanagement
(Compulsory elective)
- Bachelor's degree programme Business and Law
(SKZ: 519, Version: 05W.5)
-
Subject: Foundation course - Media Management
(Compulsory elective)
-
BS1.1 Vorlesung (
4.0h VO / 6.0 ECTS)
- 602.419 Consumer Behavior and Media (parallel) (2.0h VK / 4.0 ECTS)
-
BS1.1 Vorlesung (
4.0h VO / 6.0 ECTS)
-
Subject: Foundation course - Media Management
(Compulsory elective)
Equivalent courses for counting the examination attempts
-
Sommersemester 2023
- 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
-
Sommersemester 2022
- 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
-
Sommersemester 2021
- 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
- Sommersemester 2020
- Sommersemester 2019
- Sommersemester 2018
- Sommersemester 2017
- Sommersemester 2016
- Sommersemester 2015
-
Sommersemester 2014
- 602.420 VK Consumer Behavior and Media (2.0h / 4.0ECTS)
-
Sommersemester 2013
- 602.420 VK Consumer Behavior and Media (2.0h / 4.0ECTS)