180.807 (13W) Principles of Business Management II

Wintersemester 2013/14

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Erster Termin der LV
12.12.2013 14:00 - 19:00 , V.1.34
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Überblick

Lehrende/r
Tutor/in/Innen
LV-Titel englisch
Principles of Business Management II
LV-Art
Vorlesung
Semesterstunde/n
2.0
ECTS-Anrechungspunkte
4.0
Anmeldungen
19
Organisationseinheit
Unterrichtssprache
Deutsch
LV-Beginn
23.10.2013
eLearning
zum Moodle-Kurs

LV-Beschreibung

Inhalt/e

1. Business marketing processes (Ebert & Griffin, Chapters 11-13). Additional learning materials will be made available on the Moodle on-line learning system. Topics: The marketing concept. The marketing environment. Understanding and analysing markets and market trends. Marketing strategies (Porter’s generic strategies). Segmentation, targeting and positioning (STP) process. The marketing mix. Designing products & services. Pricing and distributing products & services. Promoting products & services. Technology in marketing: E-marketing. 2. Understanding fundamental accounting information and making basic financial decisions (Ebert & Griffin, Chapters 14-16). Topics: The business performance. Fundamental accounting concepts. Understanding information from financial statements and annual reports. Options for financing a business venture. Money, risk and investment – basic terms

Lehrziel

The objective of this course is to introduce students with the applied informatics or media & communication studies background (BA degree) to the fundamental concepts, theories and tools in business studies. After successful participation at this course, students should be able to: • Discuss the fundamental processes in a business venture and define the terms of enterprise success and ethical behavior/social responsibility. • Identify the relevant elements of the business environment, assess their influence to the business venture and design adequate response to the environmental challenges. • Explain the business strategy concept and determine long-term goals for a business venture. • Describe the nature of business management and discuss the functions performed by a business manager (planning, organizing, human resource management, leadership and controlling). • Describe the nature of the marketing process and consumer behaviour. Discuss how products & services are developed, priced, distributed and promoted. • Describe the use of financial reports in a business and explain the basic elements of financial management and investing.

Prüfungsinformationen

Beurteilungskriterien/-maßstäbe

written exam (quiz), which comprises 50% of the grade, 25% based on an individual written assignment, 25% of the grade will be assigned on the basis of active class participation.

Beurteilungsschema

Note/Grade Benotungsschema

Position im Curriculum

  • Masterstudium Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Fach: Ergänzungsfach III (Complementary Subject III): Management Skills (Pflichtfach)
      • Principles of Business Management II ( 2.0h VO / 4.0 ECTS)
        • 180.807 Principles of Business Management II (2.0h VO / 4.0 ECTS)
          Absolvierung im 1. Semester empfohlen

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Wintersemester 2019/20
  • 180.807 VO Principles of Business Management II (2.0h / 4.0ECTS)
Wintersemester 2018/19
  • 180.807 VO Principles of Business Management II (2.0h / 4.0ECTS)
Wintersemester 2017/18
  • 180.807 VO Principles of Business Management II (2.0h / 4.0ECTS)
Wintersemester 2016/17
  • 180.807 VO Principles of Business Management II (2.0h / 4.0ECTS)
Wintersemester 2015/16
  • 180.807 VO Principles of Business Management II (2.0h / 4.0ECTS)
Wintersemester 2014/15
  • 180.807 VO Principles of Business Management II (2.0h / 4.0ECTS)