602.421 (14S) Special Topics in Consumer Behavior: Online Video Streaming

Sommersemester 2014

Registration deadline has expired.

First course session
13.05.2014 16:30 - 20:00 Z.1.09 On Campus
... no further dates known

Overview

Lecturer
Course title german Special Topics in Consumer Behavior: Online Video Streaming
Type Lecture - Colloquia (continuous assessment course )
Hours per Week 2.0
ECTS credits 4.0
Registrations 8 (30 max.)
Organisational unit
Language of instruction English
Course begins on not set
Seniorstudium Liberale Yes

Time and place

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Course Information

Teaching methodology including the use of eLearning tools

Lectures, Discussion, Readings and Preparations, Group Assignment and Presentation on Selected Topic, e.g., - Advertising in Online Video - Online Video Market in Europe - Online Video Market in US - Legal Aspects, content rights and content protection of online video - Online video for broadcasters - Video on mobile Devices - etc.

Course content

The market of video consumption is currently in a huge transition, moving from classical broadcast and linear TV to online video streaming offers such as Netflix, Youtube, Maxdome, etc. This course will cover this market changes in the context of consumer behaviour. Furthermore, the implications towards advertising and monetization will be covered.

Teaching methodology including the use of eLearning tools

Lectures, Discussion, Readings and Preparations, Group Assignment and Presentation on Selected Topic, e.g., - Advertising in Online Video - Online Video Market in Europe - Online Video Market in US - Legal Aspects, content rights and content protection of online video - Online video for broadcasters - Video on mobile Devices - etc.

Course content

The market of video consumption is currently in a huge transition, moving from classical broadcast and linear TV to online video streaming offers such as Netflix, Youtube, Maxdome, etc. This course will cover this market changes in the context of consumer behaviour. Furthermore, the implications towards advertising and monetization will be covered.

Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Assessment criteria / Standards of assessment for examinations

Group Assignment with written Report (30 %) and Presentation (20 %), Participation in Readings/Preparation and Discussions in Class (20 %), Small Exam at the end (30 %)

Assessment criteria / Standards of assessment for examinations

Group Assignment with written Report (30 %) and Presentation (20 %), Participation in Readings/Preparation and Discussions in Class (20 %), Small Exam at the end (30 %)

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

  • Bachelor's degree programme Applied Business Administration (SKZ: 518, Version: 05W.5)
    • Subject: Foundation course - Marketing and International Management (Compulsory elective)
      • BS1/2.2 Vorlesung mit Proseminar oder Vorlesung mit Kurs ( 2.0h VP, VK / 3.0 ECTS)
        • 602.421 Special Topics in Consumer Behavior: Online Video Streaming (2.0h VK / 3.0 ECTS)
  • Master's degree programme Applied Business Administration (SKZ: 918, Version: 12W.4)
    • Subject: Marketing (Compulsory elective)
      • Special Topics in Consumer Behavior ( 2.0h VC / 4.0 ECTS)
        • 602.421 Special Topics in Consumer Behavior: Online Video Streaming (2.0h VK / 4.0 ECTS)
  • Master's degree programme Applied Business Administration (SKZ: 918, Version: 05W.7)
    • Subject: Foundation course - Marketing and International Management (Compulsory elective)
      • BS1.3 Proseminar oder Vorlesung mit Proseminar ( 2.0h PS, VP / 3.0 ECTS)
        • 602.421 Special Topics in Consumer Behavior: Online Video Streaming (2.0h VK / 4.0 ECTS)
  • Master's degree programme Applied Business Administration (SKZ: 918, Version: 05W.7)
    • Subject: Advanced course: Marketing and International Management (Compulsory elective)
      • BS2.2 Proseminar oder Vorlesung mit Proseminar ( 2.0h PS, VP / 3.0 ECTS)
        • 602.421 Special Topics in Consumer Behavior: Online Video Streaming (2.0h VK / 4.0 ECTS)
  • Bachelor's degree programme Business and Law (SKZ: 519, Version: 05W.5)
    • Subject: Marketing and International Management (Compulsory elective)
      • BS1.3 Proseminar oder Vorlesung mit Proseminar ( 2.0h PS, VP / 3.0 ECTS)
        • 602.421 Special Topics in Consumer Behavior: Online Video Streaming (2.0h VK / 4.0 ECTS)

Equivalent courses for counting the examination attempts

Wintersemester 2023/24
  • 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
Wintersemester 2022/23
  • 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
Wintersemester 2021/22
  • 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
Wintersemester 2020/21
  • 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
Wintersemester 2019/20
  • 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
Wintersemester 2018/19
  • 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
Wintersemester 2017/18
  • 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
Wintersemester 2016/17
  • 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
Wintersemester 2015/16
  • 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
Wintersemester 2014/15
  • 602.412 VK Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
Wintersemester 2013/14
  • 602.412 VP Special Topics in Consumer Behavior: International Advertising (2.0h / 3.0ECTS)
  • 602.421 VK Special Topics in Consumer Behavior: Branded Entertaiment and Media Studies (2.0h / 4.0ECTS)
Sommersemester 2013
  • 602.411 VP Special Topics in Consumer Behavior / MIM-Grundlagen 3: Mobile Marketing (2.0h / 3.0ECTS)
  • 602.421 VK Special Topics in Consumer Behavior / MIM-Grundlagen 3 + MIM-Vertiefung 2 (2.0h / 4.0ECTS)
Wintersemester 2012/13
  • 602.411 VO MIM-Grundlagen 2: Vorlesung Internationales B2B Marketing (2.0h / 3.0ECTS)
  • 602.421 VK Special Topics MIM / MIM-Grundlagen 3/ MIM-Vertiefung 2: Strategic Business-to-Business Marketing (2.0h / 4.0ECTS)
  • 602.422 VK Special Topics MIM / MIM-Grundlagen 3/ MIM-Vertiefung 2/ Medienmanagement: Current Issues in Advertising (2.0h / 4.0ECTS)
Wintersemester 2011/12
  • 602.412 VP MIM-Grundlagen 3a: Übung/ Medienmanagement: International Advertising (2.0h / 3.0ECTS)
Wintersemester 2010/11
  • 602.412 VP MIM-Grundlagen 3a: Übung/ Medienmanagement: International Advertising (2.0h / 3.0ECTS)