602.421 (13W) Special Topics in Consumer Behavior: Branded Entertaiment and Media Studies

Wintersemester 2013/14

Registration deadline has expired.

First course session
20.01.2014 09:00 - 17:00 HS 7 On Campus
... no further dates known

Overview

Lecturer
Course title german Special Topics in Consumer Behavior: Branded Entertaiment and Media Studies
Type Lecture - Colloquia (continuous assessment course )
Hours per Week 2.0
ECTS credits 4.0
Registrations 26 (30 max.)
Organisational unit
Language of instruction English
Course begins on not set

Time and place

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Course Information

Intended learning outcomes

Besides explaining the theory students will be able to apply the theories and evidences and reflect critically new developments.

Teaching methodology including the use of eLearning tools

Lecture, Presentations, Cases, Quizzes

Course content

An examination of different types of entertainment media and their usage for advertising purposes. Based on the history and development of media, new forms and their interaction will be examined in both a theoretical and research context. The understanding of how media is perceived and processed is a critical focus, in addition to researching media usage. This is a readings paper, students are expected to read the assigned papers.

Topics

  • The Use Of Media
  • Forms of Branded Entertainment
  • Product Placement, Advergames, IGA, Experiential
  • Automated vs. deliberate Persuasion Processes
  • Multisensory Marketing
  • Experiential Marketing

Prior knowledge expected

Consumer Behavior, Marketing

Literature

refer to moodle for the mandatory readings

Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Assessment criteria / Standards of assessment for examinations

Presentation of a research paper, applied project, quizzes.

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

  • Bachelor's degree programme Applied Business Administration (SKZ: 518, Version: 05W.5)
    • Subject: Foundation course - Marketing and International Management (Compulsory elective)
      • BS1/2.2 Vorlesung mit Proseminar oder Vorlesung mit Kurs ( 2.0h VP, VK / 3.0 ECTS)
        • 602.421 Special Topics in Consumer Behavior: Branded Entertaiment and Media Studies (2.0h VK / 4.0 ECTS)
  • Master's degree programme Applied Business Administration (SKZ: 918, Version: 12W.4)
    • Subject: Marketing (Compulsory elective)
      • Special Topics in Consumer Behavior ( 2.0h VC / 4.0 ECTS)
        • 602.421 Special Topics in Consumer Behavior: Branded Entertaiment and Media Studies (2.0h VK / 4.0 ECTS)
  • Master's degree programme Applied Business Administration (SKZ: 918, Version: 05W.7)
    • Subject: Foundation course - Marketing and International Management (Compulsory elective)
      • BS1.2 Vorlesung mit Proseminar oder Vorlesung mit Kurs ( 2.0h VP, VK / 3.0 ECTS)
        • 602.421 Special Topics in Consumer Behavior: Branded Entertaiment and Media Studies (2.0h VK / 3.0 ECTS)
  • Master's degree programme Applied Business Administration (SKZ: 918, Version: 05W.7)
    • Subject: Advanced course: Marketing and International Management (Compulsory elective)
      • BS2.2 Proseminar oder Vorlesung mit Proseminar ( 2.0h PS, VP / 3.0 ECTS)
        • 602.421 Special Topics in Consumer Behavior: Branded Entertaiment and Media Studies (2.0h VK / 3.0 ECTS)
  • Master's degree programme Information Management (SKZ: 922, Version: 05W.2)
    • Subject: Marketing und internationales Management - Grundlagen (Compulsory elective)
      • Vorlesung mit Proseminar oder Vorlesung mit Kurs ( 2.0h VP, VK / 3.0 ECTS)
        • 602.421 Special Topics in Consumer Behavior: Branded Entertaiment and Media Studies (2.0h VK / 4.0 ECTS)
  • Bachelor's degree programme Business and Law (SKZ: 519, Version: 05W.5)
    • Subject: Marketing and International Management (Compulsory elective)
      • BS1.2 Vorlesung mit Proseminar oder Vorlesung mit Kurs ( 2.0h VK, VP / 3.0 ECTS)
        • 602.421 Special Topics in Consumer Behavior: Branded Entertaiment and Media Studies (2.0h VK / 4.0 ECTS)

Equivalent courses for counting the examination attempts

Wintersemester 2023/24
  • 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
Wintersemester 2022/23
  • 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
Wintersemester 2021/22
  • 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
Wintersemester 2020/21
  • 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
Wintersemester 2019/20
  • 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
Wintersemester 2018/19
  • 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
Wintersemester 2017/18
  • 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
Wintersemester 2016/17
  • 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
Wintersemester 2015/16
  • 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
Wintersemester 2014/15
  • 602.412 VK Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
Sommersemester 2014
  • 602.421 VK Special Topics in Consumer Behavior: Online Video Streaming (2.0h / 4.0ECTS)
Wintersemester 2013/14
  • 602.412 VP Special Topics in Consumer Behavior: International Advertising (2.0h / 3.0ECTS)
Sommersemester 2013
  • 602.411 VP Special Topics in Consumer Behavior / MIM-Grundlagen 3: Mobile Marketing (2.0h / 3.0ECTS)
  • 602.421 VK Special Topics in Consumer Behavior / MIM-Grundlagen 3 + MIM-Vertiefung 2 (2.0h / 4.0ECTS)
Wintersemester 2012/13
  • 602.411 VO MIM-Grundlagen 2: Vorlesung Internationales B2B Marketing (2.0h / 3.0ECTS)
  • 602.421 VK Special Topics MIM / MIM-Grundlagen 3/ MIM-Vertiefung 2: Strategic Business-to-Business Marketing (2.0h / 4.0ECTS)
  • 602.422 VK Special Topics MIM / MIM-Grundlagen 3/ MIM-Vertiefung 2/ Medienmanagement: Current Issues in Advertising (2.0h / 4.0ECTS)
Wintersemester 2011/12
  • 602.412 VP MIM-Grundlagen 3a: Übung/ Medienmanagement: International Advertising (2.0h / 3.0ECTS)
Wintersemester 2010/11
  • 602.412 VP MIM-Grundlagen 3a: Übung/ Medienmanagement: International Advertising (2.0h / 3.0ECTS)