604.700 (13S) Cases in International Consumer Behavior and Communication
Überblick
- Lehrende/r
- LV-Titel englisch Cases in International Consumer Behavior and Communication
- LV-Art Kurs (prüfungsimmanente LV )
- Semesterstunde/n 2.0
- ECTS-Anrechnungspunkte 3.0
- Anmeldungen 27 (35 max.)
- Organisationseinheit
- Unterrichtssprache Englisch
- LV-Beginn 10.06.2013
- Anmerkungen the course is designed for students of the Master degree "International Management" and Erasmus students
Zeit und Ort
Liste der Termine wird geladen...
LV-Beschreibung
Intendierte Lernergebnisse
for further information please look at Moodle (course outline)Lehrmethodik inkl. Einsatz von eLearning-Tools
for further information please look at Moodle (course outline)Inhalt/e
This course builds on material that you have covered in a previously completed course: “International Marketing: International Consumer Behavior and Communication.” Participants will acquire additional knowledge and skills related to consumer behavior in the international context. The format of this seminar is a combination of lectures, discussions of articles and cases, and team presentations. You are expected to read the assigned articles and case studies, prepare presentation materials, attend class and actively participate in class discussion.Lehrziel
for further information please look at Moodle (course outline)Erwartete Vorkenntnisse
for further information please look at Moodle (course outline)Literatur
for further information please look at Moodle (course outline)Link auf weitere Informationen
for further information please look at Moodle (course outline)Intendierte Lernergebnisse
for further information look at Moodle (course outline)Lehrmethodik inkl. Einsatz von eLearning-Tools
for further information look at Moodle (course outline)Aufnahmebedingungen
this course is for students of the master degree "International Mangement" and Erasmus studentsInhalt/e
This course builds on material that you have covered in a previously completed course: “International Marketing: International Consumer Behavior and Communication.” Participants will acquire additional knowledge and skills related to consumer behavior in the international context. The format of this seminar is a combination of lectures, discussions of articles and cases, and team presentations. You are expected to read the assigned articles and case studies, prepare presentation materials, attend class and actively participate in class discussion.Lehrziel
for further information look at Moodle (course outline)Erwartete Vorkenntnisse
for further information look at Moodle (course outline)Literatur
All readings are available to students via Moodle. Please begin reading these articles in time!Link auf weitere Informationen
via MoodlePrüfungsinformationen
Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.
Prüfungsinhalt/e
for further information please look at Moodle (course outline)Beurteilungskriterien/-maßstäbe
for further information please look at Moodle (course outline)
Prüfungsinhalt/e
for further information look at Moodle (course outline)Beurteilungskriterien/-maßstäbe
for further information look at Moodle (course outline)Beurteilungsschema
Note BenotungsschemaPosition im Curriculum
- Masterstudium International Management
(SKZ: 908, Version: 11W.2)
-
Fach: Electives I: Specialisation in International Management
(Wahlfach)
-
1 Cases in International Consumer Behavior and Communication (
0.0h KU / 3.0 ECTS)
- 604.700 Cases in International Consumer Behavior and Communication (2.0h KU / 3.0 ECTS)
-
1 Cases in International Consumer Behavior and Communication (
0.0h KU / 3.0 ECTS)
-
Fach: Electives I: Specialisation in International Management
(Wahlfach)
Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung
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Sommersemester 2024
- 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 4.0ECTS)
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Sommersemester 2023
- 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 4.0ECTS)
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Sommersemester 2022
- 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 4.0ECTS)
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Sommersemester 2021
- 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 4.0ECTS)
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Sommersemester 2020
- 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 4.0ECTS)
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Sommersemester 2019
- 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)
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Sommersemester 2018
- 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)
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Sommersemester 2017
- 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)
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Sommersemester 2016
- 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)
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Sommersemester 2015
- 604.700 KU Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)
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Sommersemester 2014
- 604.700 KU Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)