604.700 (13S) Cases in International Consumer Behavior and Communication

Sommersemester 2013

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Erster Termin der LV
10.06.2013 09:00 - 15:00 , S.1.05
... keine weiteren Termine bekannt

Überblick

Lehrende/r
LV-Titel englisch
Cases in International Consumer Behavior and Communication
LV-Art
Kurs (prüfungsimmanente LV )
Semesterstunde/n
2.0
ECTS-Anrechungspunkte
3.0
Anmeldungen
27 (35 max.)
Organisationseinheit
Unterrichtssprache
Englisch
LV-Beginn
10.06.2013
eLearning
zum Moodle-Kurs
Anmerkungen
the course is designed for students of the Master degree "International Management" and Erasmus students

LV-Beschreibung

Intendierte Lernergebnisse

for further information please look at Moodle (course outline)

Lehrmethodik

for further information please look at Moodle (course outline)

Inhalt/e

This course builds on material that you have covered in a previously completed course: “International Marketing: International Consumer Behavior and Communication.” Participants will acquire additional knowledge and skills related to consumer behavior in the international context. The format of this seminar is a combination of lectures, discussions of articles and cases, and team presentations. You are expected to read the assigned articles and case studies, prepare presentation materials, attend class and actively participate in class discussion.

Lehrziel

for further information please look at Moodle (course outline)

Erwartete Vorkenntnisse

for further information please look at Moodle (course outline)

Literatur

for further information please look at Moodle (course outline)

Link auf weitere Informationen

for further information please look at Moodle (course outline)

Intendierte Lernergebnisse

for further information look at Moodle (course outline)

Lehrmethodik

for further information look at Moodle (course outline)

Aufnahmebedingungen

this course is for students of the master degree "International Mangement" and Erasmus students

Inhalt/e

This course builds on material that you have covered in a previously completed course: “International Marketing: International Consumer Behavior and Communication.” Participants will acquire additional knowledge and skills related to consumer behavior in the international context. The format of this seminar is a combination of lectures, discussions of articles and cases, and team presentations. You are expected to read the assigned articles and case studies, prepare presentation materials, attend class and actively participate in class discussion.

Lehrziel

for further information look at Moodle (course outline)

Erwartete Vorkenntnisse

for further information look at Moodle (course outline)

Literatur

All readings are available to students via Moodle. Please begin reading these articles in time!

Link auf weitere Informationen

via Moodle

Prüfungsinformationen

Prüfungsinhalt/e

for further information please look at Moodle (course outline)

Beurteilungskriterien/-maßstäbe

for further information please look at Moodle (course outline)

Prüfungsinhalt/e

for further information look at Moodle (course outline)

Beurteilungskriterien/-maßstäbe

for further information look at Moodle (course outline)

Beurteilungsschema

Note/Grade Benotungsschema

Position im Curriculum

  • Masterstudium International Management (SKZ: 908, Version: 11W.2)
    • Fach: Electives I: Specialisation in International Management (Wahlfach)
      • 1 Cases in International Consumer Behavior and Communication ( 0.0h KU / 3.0 ECTS)
        • 604.700 Cases in International Consumer Behavior and Communication (2.0h KU / 3.0 ECTS)

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Sommersemester 2019
  • 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)
Sommersemester 2018
  • 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)
Sommersemester 2017
  • 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)
Sommersemester 2016
  • 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)
Sommersemester 2015
  • 604.700 KU Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)
Sommersemester 2014
  • 604.700 KU Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)