604.120 (13S) International Consumer Behavior and Communication
Überblick
- Lehrende/r
- LV-Titel englisch International Consumer Behavior and Communication
- LV-Art Vorlesung
- Semesterstunde/n 1.0
- ECTS-Anrechnungspunkte 3.0
- Anmeldungen 31
- Organisationseinheit
- Unterrichtssprache Englisch
- LV-Beginn nichts eingestellt
- Anmerkungen For preparation, students get reading assignments. In class, lecturer and students will discuss selected aspects of consumer behavior from these reading assignments. Important: Students have to read the book chapters in advance in order to be able to participate actively in the course!
Zeit und Ort
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LV-Beschreibung
Lehrziel
The course deals with selected aspects in international consumer behavior and puts a special focus on communication and advertising. Consumer Behavior are the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires. Students will learn about consumers’ perception, learning and memory, motivation and values, the self, personality and lifestyle, as well as attitudes and persuasion. They will learn how consumers make decision and are influenced by their physical as well as social surroundings. In addition, students will learn about cultural influences on consumers and about global consumer culture.Erwartete Vorkenntnisse
Students of the Master programme "International Management"Literatur
Michael R. Solomon: Consumer Behavior, Global Edition, Pearson, 9th edition, 2011.Inhalt/e
The course deals with selected aspects in international consumer behavior and puts a special focus on communication and advertising. Consumer Behavior are the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires. Students will learn about consumers’ perception, learning and memory, motivation and values, the self, personality and lifestyle, as well as attitudes and persuasion. They will learn how consumers make decision and are influenced by their physical as well as social surroundings. In addition, students will learn about cultural influences on consumers and about global consumer culture.Literatur
Michael R. Solomon: Consumer Behavior, Global Edition, Pearson, 9th edition, 2011Prüfungsinformationen
Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.
Beurteilungskriterien/-maßstäbe
look at Moodle
Prüfungsinhalt/e
look at moodleBeurteilungskriterien/-maßstäbe
look at moodleBeurteilungsschema
Note BenotungsschemaPosition im Curriculum
- Masterstudium International Management
(SKZ: 908, Version: 11W.2)
-
Fach: International Marketing
(Pflichtfach)
-
3 International Consumer Behavior and Communication (
0.0h VO / 3.0 ECTS)
- 604.120 International Consumer Behavior and Communication (1.0h VO / 3.0 ECTS)
-
3 International Consumer Behavior and Communication (
0.0h VO / 3.0 ECTS)
-
Fach: International Marketing
(Pflichtfach)
Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung
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Sommersemester 2024
- 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
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Sommersemester 2023
- 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
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Sommersemester 2022
- 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
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Sommersemester 2021
- 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
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Sommersemester 2020
- 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
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Sommersemester 2019
- 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
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Sommersemester 2018
- 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
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Sommersemester 2017
- 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
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Sommersemester 2016
- 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
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Sommersemester 2015
- 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
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Sommersemester 2014
- 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)