602.420 (13S) Consumer Behavior and Media

Sommersemester 2013

Registration deadline has expired.

First course session
07.05.2013 09:00 - 14:00 Z.1.09 On Campus
... no further dates known

Overview

Lecturer
Course title german Consumer Behavior and Media
Type Lecture - Colloquia (continuous assessment course )
Hours per Week 2.0
ECTS credits 4.0
Registrations 50
Organisational unit
Language of instruction English
Course begins on 06.05.2013
Seniorstudium Liberale Yes

Time and place

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Course Information

Course content

The aim is to analyze and discuss current developments in the ICT sector and their impact on consumer behavior. Topics include important trends in the ICT sector, acceptance of new technologies, theories of flow, persuasion knowledge and media richness. Students prepare and present selected papers in class.

Prior knowledge expected

It is mandatory to read the literature prior to the course.

Literature

1. Dutta, Soumitra; Bilbao-Osorio, Benat (2012): The Global Information Technology Report 2012, Executive Summary & Part 1 2. International Telecommunications Union (2012): Measuring the Information Society, Chapter 1 (Introduction) 3. Mangold, W. Glynn; Faulds, David J. (2009): Social Media: The New Hybrid Element of the Promotion Mix, Business Horizons, 52, 357-365. 4. Hoffman, Donna L.; Novak, Thomas P. (1996): Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations, Journal of Marketing, Vol. 60 (July), 50-68. 5. Venkatesh, Viswanath et al. (2003): User Acceptance of Information Technology: Toward a Unified View, MIS Quarterly, 27 (3), 425-478. 6. Daft, R.; Lengel, R. (1986): Organizational Information Requirements, Media Richness and Structural Design, Management Science, 32 (5), 554-571. 7. Pramatari, Katerina; Theotokis, Aristeidis (2009): Consumer acceptance of RFID-enabled services: a model of multiple attitudes, perceived system characteristics and individual traits, European Journal of Information Systems, 18 (6), 541-552. 8. Friestad, Marina; Wright, Peter (1994): The Persuasion Knowledge Model: How People Cope with Persuasion Attempts, Journal of Consumer Research, Vol. 21, 1-31. 9. Terlutter, R.; Capella, Michael L. (2013): The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames and Advertising in Social Network Games, Journal of Advertising (available soon).

Teaching methodology including the use of eLearning tools

Preparation and Paper Presentation in Class(30 %) Class Participation (20%) [if applicable, depends on number of students enrolled in class, or 0%] Final Exam (Written) (50%) [or 70%]

Course content

The aim is to analyze and discuss current developments in the ICT sector and their impact on consumer behavior. Topics include important trends in the ICT sector, acceptance of new technologies, theories of flow, persuasion knowledge and media richness. Students prepare and present selected papers in class.

Prior knowledge expected

It is mandatory to read the literature prior to the course.

Literature

1.Dutta, Soumitra; Bilbao-Osorio, Benat (2012): The Global Information Technology Report 2012, Executive Summary & Part 1 2.International Telecommunications Union (2012): Measuring the Information Society, Chapter 1 (Introduction) 3.Mangold, W. Glynn; Faulds, David J. (2009): Social Media: The New Hybrid Element of the Promotion Mix, Business Horizons, 52, 357-365. 4.Hoffman, Donna L.; Novak, Thomas P. (1996): Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations, Journal of Marketing, Vol. 60 (July), 50-68. 5.Venkatesh, Viswanath et al. (2003): User Acceptance of Information Technology: Toward a Unified View, MIS Quarterly, 27 (3), 425-478. 6.Daft, R.; Lengel, R. (1986): Organizational Information Requirements, Media Richness and Structural Design, Management Science, 32 (5), 554-571. 7.Pramatari, Katerina; Theotokis, Aristeidis (2009): Consumer acceptance of RFID-enabled services: a model of multiple attitudes, perceived system characteristics and individual traits, European Journal of Information Systems, 18 (6), 541-552. 8.Friestad, Marina; Wright, Peter (1994): The Persuasion Knowledge Model: How People Cope with Persuasion Attempts, Journal of Consumer Research, Vol. 21, 1-31. 9.Terlutter, R.; Capella, Michael L. (2013): The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames and Advertising in Social Network Games, Journal of Advertising (available soon).

Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Assessment criteria / Standards of assessment for examinations

Preparation and Paper Presentation in Class(30 %) Class Participation (20%) [if applicable, depends on number of students enrolled in class, or 0%] Final Exam (Written) (50%) [or 70%]

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

  • Master's degree programme Applied Business Administration (SKZ: 918, Version: 12W.4)
    • Subject: Marketing (Compulsory elective)
      • Consumer Behavior and Media ( 2.0h VC / 2.0 ECTS)
        • 602.420 Consumer Behavior and Media (2.0h VK / 2.0 ECTS)
  • Master's degree programme Applied Business Administration (SKZ: 918, Version: 05W.7)
    • Subject: Advanced course: Marketing and International Management (Compulsory elective)
      • BS2.2 Proseminar oder Vorlesung mit Proseminar ( 2.0h PS, VP / 3.0 ECTS)
        • 602.420 Consumer Behavior and Media (2.0h VK / 3.0 ECTS)
  • Master's degree programme Applied Business Administration (SKZ: 918, Version: 05W.7)
    • Subject: Foundation course - Media Management (Compulsory elective)
      • EW1.1 Vorlesung ( 2.0h VO / 3.0 ECTS)
        • 602.420 Consumer Behavior and Media (2.0h VK / 3.0 ECTS)
  • Bachelor's degree programme Media & Communications (SKZ: 641, Version: 09W.1)
    • Subject: Medien- und Konvergenzmanagement (Compulsory elective)
      • Medien- und Konvergenzmanagement ( 2.0h VO / 3.0 ECTS)
        • 602.420 Consumer Behavior and Media (2.0h VK / 4.0 ECTS)
  • Bachelor's degree programme Media & Communications (SKZ: 641, Version: 09W.1)
    • Subject: Medien- und Konvergenzmanagement (Compulsory elective)
      • Medien und Konsumentenverhalten ( 2.0h VO / 3.0 ECTS)
        • 602.420 Consumer Behavior and Media (2.0h VK / 4.0 ECTS)
  • Master's degree programme Media, Communications & Culture (SKZ: 841, Version: 09W.1)
    • Subject: Medien- und Konvergenzmanagement (Compulsory elective)
      • Medien und Konsumentenverhalten ( 2.0h VO / 3.0 ECTS)
        • 602.420 Consumer Behavior and Media (2.0h VK / 4.0 ECTS)

Equivalent courses for counting the examination attempts

Sommersemester 2023
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2022
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2021
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2020
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
Sommersemester 2019
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
Sommersemester 2018
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
Sommersemester 2017
  • 602.419 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2016
  • 602.419 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2015
  • 602.419 VK Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
  • 602.420 VK Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2014
  • 602.419 VK Consumer Behavior and Media (parallel) (2.0h / 2.0ECTS)
  • 602.420 VK Consumer Behavior and Media (2.0h / 4.0ECTS)