602.420 (13S) Consumer Behavior and Media
Überblick
- Lehrende/r
- LV-Titel englisch Consumer Behavior and Media
- LV-Art Vorlesung-Kurs (prüfungsimmanente LV )
- Semesterstunde/n 2.0
- ECTS-Anrechnungspunkte 4.0
- Anmeldungen 50
- Organisationseinheit
- Unterrichtssprache Englisch
- LV-Beginn 06.05.2013
- Seniorstudium Liberale Ja
Zeit und Ort
Liste der Termine wird geladen...
LV-Beschreibung
Inhalt/e
The aim is to analyze and discuss current developments in the ICT sector and their impact on consumer behavior. Topics include important trends in the ICT sector, acceptance of new technologies, theories of flow, persuasion knowledge and media richness. Students prepare and present selected papers in class.Erwartete Vorkenntnisse
It is mandatory to read the literature prior to the course.Literatur
1. Dutta, Soumitra; Bilbao-Osorio, Benat (2012): The Global Information Technology Report 2012, Executive Summary & Part 1 2. International Telecommunications Union (2012): Measuring the Information Society, Chapter 1 (Introduction) 3. Mangold, W. Glynn; Faulds, David J. (2009): Social Media: The New Hybrid Element of the Promotion Mix, Business Horizons, 52, 357-365. 4. Hoffman, Donna L.; Novak, Thomas P. (1996): Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations, Journal of Marketing, Vol. 60 (July), 50-68. 5. Venkatesh, Viswanath et al. (2003): User Acceptance of Information Technology: Toward a Unified View, MIS Quarterly, 27 (3), 425-478. 6. Daft, R.; Lengel, R. (1986): Organizational Information Requirements, Media Richness and Structural Design, Management Science, 32 (5), 554-571. 7. Pramatari, Katerina; Theotokis, Aristeidis (2009): Consumer acceptance of RFID-enabled services: a model of multiple attitudes, perceived system characteristics and individual traits, European Journal of Information Systems, 18 (6), 541-552. 8. Friestad, Marina; Wright, Peter (1994): The Persuasion Knowledge Model: How People Cope with Persuasion Attempts, Journal of Consumer Research, Vol. 21, 1-31. 9. Terlutter, R.; Capella, Michael L. (2013): The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames and Advertising in Social Network Games, Journal of Advertising (available soon).Lehrmethodik inkl. Einsatz von eLearning-Tools
Preparation and Paper Presentation in Class(30 %) Class Participation (20%) [if applicable, depends on number of students enrolled in class, or 0%] Final Exam (Written) (50%) [or 70%]Inhalt/e
The aim is to analyze and discuss current developments in the ICT sector and their impact on consumer behavior. Topics include important trends in the ICT sector, acceptance of new technologies, theories of flow, persuasion knowledge and media richness. Students prepare and present selected papers in class.Erwartete Vorkenntnisse
It is mandatory to read the literature prior to the course.Literatur
1.Dutta, Soumitra; Bilbao-Osorio, Benat (2012): The Global Information Technology Report 2012, Executive Summary & Part 1 2.International Telecommunications Union (2012): Measuring the Information Society, Chapter 1 (Introduction) 3.Mangold, W. Glynn; Faulds, David J. (2009): Social Media: The New Hybrid Element of the Promotion Mix, Business Horizons, 52, 357-365. 4.Hoffman, Donna L.; Novak, Thomas P. (1996): Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations, Journal of Marketing, Vol. 60 (July), 50-68. 5.Venkatesh, Viswanath et al. (2003): User Acceptance of Information Technology: Toward a Unified View, MIS Quarterly, 27 (3), 425-478. 6.Daft, R.; Lengel, R. (1986): Organizational Information Requirements, Media Richness and Structural Design, Management Science, 32 (5), 554-571. 7.Pramatari, Katerina; Theotokis, Aristeidis (2009): Consumer acceptance of RFID-enabled services: a model of multiple attitudes, perceived system characteristics and individual traits, European Journal of Information Systems, 18 (6), 541-552. 8.Friestad, Marina; Wright, Peter (1994): The Persuasion Knowledge Model: How People Cope with Persuasion Attempts, Journal of Consumer Research, Vol. 21, 1-31. 9.Terlutter, R.; Capella, Michael L. (2013): The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames and Advertising in Social Network Games, Journal of Advertising (available soon).Prüfungsinformationen
Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.
Beurteilungskriterien/-maßstäbe
Preparation and Paper Presentation in Class(30 %) Class Participation (20%) [if applicable, depends on number of students enrolled in class, or 0%] Final Exam (Written) (50%) [or 70%]Beurteilungsschema
Note BenotungsschemaPosition im Curriculum
- Masterstudium Angewandte Betriebswirtschaft
(SKZ: 918, Version: 12W.4)
-
Fach: Marketing
(Wahlfach)
-
Consumer Behavior and Media (
2.0h VC / 2.0 ECTS)
- 602.420 Consumer Behavior and Media (2.0h VK / 2.0 ECTS)
-
Consumer Behavior and Media (
2.0h VC / 2.0 ECTS)
-
Fach: Marketing
(Wahlfach)
- Masterstudium Angewandte Betriebswirtschaft
(SKZ: 918, Version: 05W.7)
-
Fach: Vertiefung: Marketing- und internationales Management
(Wahlfach)
-
BS2.2 Proseminar oder Vorlesung mit Proseminar (
2.0h PS, VP / 3.0 ECTS)
- 602.420 Consumer Behavior and Media (2.0h VK / 3.0 ECTS)
-
BS2.2 Proseminar oder Vorlesung mit Proseminar (
2.0h PS, VP / 3.0 ECTS)
-
Fach: Vertiefung: Marketing- und internationales Management
(Wahlfach)
- Masterstudium Angewandte Betriebswirtschaft
(SKZ: 918, Version: 05W.7)
-
Fach: Medienmanagement - Grundlagen
(Wahlfach)
-
EW1.1 Vorlesung (
2.0h VO / 3.0 ECTS)
- 602.420 Consumer Behavior and Media (2.0h VK / 3.0 ECTS)
-
EW1.1 Vorlesung (
2.0h VO / 3.0 ECTS)
-
Fach: Medienmanagement - Grundlagen
(Wahlfach)
- Bachelorstudium Medien- und Kommunikationswissenschaften
(SKZ: 641, Version: 09W.1)
-
Fach: Medien- und Konvergenzmanagement
(Wahlfach)
-
Medien- und Konvergenzmanagement (
2.0h VO / 3.0 ECTS)
- 602.420 Consumer Behavior and Media (2.0h VK / 4.0 ECTS)
-
Medien- und Konvergenzmanagement (
2.0h VO / 3.0 ECTS)
-
Fach: Medien- und Konvergenzmanagement
(Wahlfach)
- Bachelorstudium Medien- und Kommunikationswissenschaften
(SKZ: 641, Version: 09W.1)
-
Fach: Medien- und Konvergenzmanagement
(Wahlfach)
-
Medien und Konsumentenverhalten (
2.0h VO / 3.0 ECTS)
- 602.420 Consumer Behavior and Media (2.0h VK / 4.0 ECTS)
-
Medien und Konsumentenverhalten (
2.0h VO / 3.0 ECTS)
-
Fach: Medien- und Konvergenzmanagement
(Wahlfach)
- Masterstudium Medien, Kommunikation und Kultur
(SKZ: 841, Version: 09W.1)
-
Fach: Medien- und Konvergenzmanagement
(Wahlfach)
-
Medien und Konsumentenverhalten (
2.0h VO / 3.0 ECTS)
- 602.420 Consumer Behavior and Media (2.0h VK / 4.0 ECTS)
-
Medien und Konsumentenverhalten (
2.0h VO / 3.0 ECTS)
-
Fach: Medien- und Konvergenzmanagement
(Wahlfach)
Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung
-
Sommersemester 2023
- 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
-
Sommersemester 2022
- 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
-
Sommersemester 2021
- 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
- Sommersemester 2020
- Sommersemester 2019
- Sommersemester 2018
- Sommersemester 2017
- Sommersemester 2016
- Sommersemester 2015
- Sommersemester 2014