602.420 (13S) Consumer Behavior and Media

Sommersemester 2013

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Erster Termin der LV
07.05.2013 09:00 - 14:00 Z.1.09 On Campus
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Überblick

Lehrende/r
LV-Titel englisch
Consumer Behavior and Media
LV-Art
Vorlesung-Kurs (prüfungsimmanente LV )
Semesterstunde/n
2.0
ECTS-Anrechnungspunkte
4.0
Anmeldungen
50
Organisationseinheit
Unterrichtssprache
Englisch
LV-Beginn
06.05.2013
eLearning
zum Moodle-Kurs
Seniorstudium Liberale
Ja

Zeit und Ort

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LV-Beschreibung

Inhalt/e

The aim is to analyze and discuss current developments in the ICT sector and their impact on consumer behavior. Topics include important trends in the ICT sector, acceptance of new technologies, theories of flow, persuasion knowledge and media richness. Students prepare and present selected papers in class.

Erwartete Vorkenntnisse

It is mandatory to read the literature prior to the course.

Literatur

1. Dutta, Soumitra; Bilbao-Osorio, Benat (2012): The Global Information Technology Report 2012, Executive Summary & Part 1 2. International Telecommunications Union (2012): Measuring the Information Society, Chapter 1 (Introduction) 3. Mangold, W. Glynn; Faulds, David J. (2009): Social Media: The New Hybrid Element of the Promotion Mix, Business Horizons, 52, 357-365. 4. Hoffman, Donna L.; Novak, Thomas P. (1996): Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations, Journal of Marketing, Vol. 60 (July), 50-68. 5. Venkatesh, Viswanath et al. (2003): User Acceptance of Information Technology: Toward a Unified View, MIS Quarterly, 27 (3), 425-478. 6. Daft, R.; Lengel, R. (1986): Organizational Information Requirements, Media Richness and Structural Design, Management Science, 32 (5), 554-571. 7. Pramatari, Katerina; Theotokis, Aristeidis (2009): Consumer acceptance of RFID-enabled services: a model of multiple attitudes, perceived system characteristics and individual traits, European Journal of Information Systems, 18 (6), 541-552. 8. Friestad, Marina; Wright, Peter (1994): The Persuasion Knowledge Model: How People Cope with Persuasion Attempts, Journal of Consumer Research, Vol. 21, 1-31. 9. Terlutter, R.; Capella, Michael L. (2013): The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames and Advertising in Social Network Games, Journal of Advertising (available soon).

Lehrmethodik inkl. Einsatz von eLearning-Tools

Preparation and Paper Presentation in Class(30 %) Class Participation (20%) [if applicable, depends on number of students enrolled in class, or 0%] Final Exam (Written) (50%) [or 70%]

Inhalt/e

The aim is to analyze and discuss current developments in the ICT sector and their impact on consumer behavior. Topics include important trends in the ICT sector, acceptance of new technologies, theories of flow, persuasion knowledge and media richness. Students prepare and present selected papers in class.

Erwartete Vorkenntnisse

It is mandatory to read the literature prior to the course.

Literatur

1.Dutta, Soumitra; Bilbao-Osorio, Benat (2012): The Global Information Technology Report 2012, Executive Summary & Part 1 2.International Telecommunications Union (2012): Measuring the Information Society, Chapter 1 (Introduction) 3.Mangold, W. Glynn; Faulds, David J. (2009): Social Media: The New Hybrid Element of the Promotion Mix, Business Horizons, 52, 357-365. 4.Hoffman, Donna L.; Novak, Thomas P. (1996): Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations, Journal of Marketing, Vol. 60 (July), 50-68. 5.Venkatesh, Viswanath et al. (2003): User Acceptance of Information Technology: Toward a Unified View, MIS Quarterly, 27 (3), 425-478. 6.Daft, R.; Lengel, R. (1986): Organizational Information Requirements, Media Richness and Structural Design, Management Science, 32 (5), 554-571. 7.Pramatari, Katerina; Theotokis, Aristeidis (2009): Consumer acceptance of RFID-enabled services: a model of multiple attitudes, perceived system characteristics and individual traits, European Journal of Information Systems, 18 (6), 541-552. 8.Friestad, Marina; Wright, Peter (1994): The Persuasion Knowledge Model: How People Cope with Persuasion Attempts, Journal of Consumer Research, Vol. 21, 1-31. 9.Terlutter, R.; Capella, Michael L. (2013): The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames and Advertising in Social Network Games, Journal of Advertising (available soon).

Prüfungsinformationen

Beurteilungskriterien/-maßstäbe

Preparation and Paper Presentation in Class(30 %) Class Participation (20%) [if applicable, depends on number of students enrolled in class, or 0%] Final Exam (Written) (50%) [or 70%]

Beurteilungsschema

Note Benotungsschema

Position im Curriculum

  • Masterstudium Angewandte Betriebswirtschaft (SKZ: 918, Version: 12W.4)
    • Fach: Marketing (Wahlfach)
      • Consumer Behavior and Media ( 2.0h VC / 2.0 ECTS)
        • 602.420 Consumer Behavior and Media (2.0h VK / 2.0 ECTS)
  • Masterstudium Angewandte Betriebswirtschaft (SKZ: 918, Version: 05W.7)
    • Fach: Vertiefung: Marketing- und internationales Management (Wahlfach)
      • BS2.2 Proseminar oder Vorlesung mit Proseminar ( 2.0h PS, VP / 3.0 ECTS)
        • 602.420 Consumer Behavior and Media (2.0h VK / 3.0 ECTS)
  • Masterstudium Angewandte Betriebswirtschaft (SKZ: 918, Version: 05W.7)
    • Fach: Medienmanagement - Grundlagen (Wahlfach)
      • EW1.1 Vorlesung ( 2.0h VO / 3.0 ECTS)
        • 602.420 Consumer Behavior and Media (2.0h VK / 3.0 ECTS)
  • Bachelorstudium Medien- und Kommunikationswissenschaften (SKZ: 641, Version: 09W.1)
    • Fach: Medien- und Konvergenzmanagement (Wahlfach)
      • Medien- und Konvergenzmanagement ( 2.0h VO / 3.0 ECTS)
        • 602.420 Consumer Behavior and Media (2.0h VK / 4.0 ECTS)
  • Bachelorstudium Medien- und Kommunikationswissenschaften (SKZ: 641, Version: 09W.1)
    • Fach: Medien- und Konvergenzmanagement (Wahlfach)
      • Medien und Konsumentenverhalten ( 2.0h VO / 3.0 ECTS)
        • 602.420 Consumer Behavior and Media (2.0h VK / 4.0 ECTS)
  • Masterstudium Medien, Kommunikation und Kultur (SKZ: 841, Version: 09W.1)
    • Fach: Medien- und Konvergenzmanagement (Wahlfach)
      • Medien und Konsumentenverhalten ( 2.0h VO / 3.0 ECTS)
        • 602.420 Consumer Behavior and Media (2.0h VK / 4.0 ECTS)

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Sommersemester 2021
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2020
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
Sommersemester 2019
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
Sommersemester 2018
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
Sommersemester 2017
  • 602.419 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2016
  • 602.419 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2015
  • 602.419 VK Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
  • 602.420 VK Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2014
  • 602.419 VK Consumer Behavior and Media (parallel) (2.0h / 2.0ECTS)
  • 602.420 VK Consumer Behavior and Media (2.0h / 4.0ECTS)