602.420 (12W) Consumer Behavior

Wintersemester 2012/13

Registration deadline has expired.

First course session
23.10.2012 09:00 - 14:00 S.0.05 On Campus
... no further dates known

Overview

Lecturer
Course title german Consumer Behavior - Konsumentenverhalten (Vertiefung)
Type Lecture - Colloquia (continuous assessment course )
Hours per Week 2.0
ECTS credits 2.0
Registrations 31 (30 max.)
Organisational unit
Language of instruction English
Course begins on not set

Time and place

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Course Information

Teaching methodology including the use of eLearning tools

For preparation, students get reading assignments and cases. In class, lecturer and students will discuss selected aspects of consumer behavior from the reading assignments. Students prepare and present a case study (group work).

Conditions of admission

students of the master degree "Angewandte Betriebswirtschaft", Erasmus

Course content

The course deals with selected aspects in consumer behavior. A special focus is on communication and advertising. Consumer Behavior are the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires. Students will learn about consumers’ perception, learning and memory, motivation and values, the self, personality and lifestyle, as well as attitudes and persuasion. They will learn how consumers make decisions and are influenced by their physical as well as social surroundings. In addition, students will learn about cultural influences on consumers.

Prior knowledge expected

students of the master degree "International Management", Erasmus

Literature

Solomon, Bamossy, Askegaard and Hogg (2010): Consumer Behaviour: A European Perspective, 4th Edition, Pearson Education Limited

Intended learning outcomes

For preparation, students get reading assignments and cases. In class, lecturer and students will discuss selected aspects of consumer behavior from the reading assignments. Students prepare and present a case study (group work).

Teaching objective

​

The course deals with selected aspects in consumer behavior.  A special focus is on communication and advertising.

Consumer Behavior are the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires.  Students will learn about consumers’ perception, learning and memory, motivation and values, the self, personality and lifestyle, as well as attitudes and persuasion.  They will learn how consumers make decisions and are influenced by their physical as well as social surroundings.  In addition, students will learn about cultural influences on consumers.

Literature

Solomon, Bamossy, Askegaard and Hogg (2010): Consumer Behaviour: A European Perspective, 4th Edition, Pearson Education Limited

Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Assessment criteria / Standards of assessment for examinations

Written exam (50%), Case Studies (30%), Class Participation (20%)

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

  • Master's degree programme Applied Business Administration (SKZ: 918, Version: 12W.4)
    • Subject: Marketing (Compulsory elective)
      • Consumer Behavior/ Konsumentenverhalten (Vertiefung) ( 2.0h VC / 2.0 ECTS)
        • 602.420 Consumer Behavior (2.0h VK / 2.0 ECTS)
  • Master's degree programme Applied Business Administration (SKZ: 918, Version: 05W.7)
    • Subject: Advanced course: Marketing and International Management (Compulsory elective)
      • BS2.2 Proseminar oder Vorlesung mit Proseminar ( 2.0h PS, VP / 3.0 ECTS)
        • 602.420 Consumer Behavior (2.0h VK / 3.0 ECTS)

Equivalent courses for counting the examination attempts

Wintersemester 2019/20
  • 602.420 VC Consumer Behavior - Konsumentenverhalten (Vertiefung) (2.0h / 2.0ECTS)
Wintersemester 2018/19
  • 602.420 VC Consumer Behavior - Konsumentenverhalten (Vertiefung) (2.0h / 2.0ECTS)
Wintersemester 2017/18
  • 602.420 VC Consumer Behavior - Konsumentenverhalten (Vertiefung) (2.0h / 2.0ECTS)
Wintersemester 2016/17
  • 602.420 VC Consumer Behavior - Konsumentenverhalten (Vertiefung) (2.0h / 2.0ECTS)
  • 602.422 VC Consumer Behavior Konsumentenverhalten (Parallelkurs) (2.0h / 2.0ECTS)
Wintersemester 2015/16
  • 602.420 VC Consumer Behavior - Konsumentenverhalten (Vertiefung) (2.0h / 2.0ECTS)
  • 602.422 VC Consumer Behavior Konsumentenverhalten (Parallelkurs) (2.0h / 2.0ECTS)
Wintersemester 2014/15
  • 602.420 VK Consumer Behavior - Konsumentenverhalten (Vertiefung) (2.0h / 2.0ECTS)
  • 602.422 VK Consumer Behavior Konsumentenverhalten (Parallelkurs) (2.0h / 2.0ECTS)
Wintersemester 2013/14
  • 602.420 VK Consumer Behavior - Konsumentenverhalten (Vertiefung) (2.0h / 2.0ECTS)
  • 602.422 VK Consumer Behavior Konsumentenverhalten (Parallelkurs) (2.0h / 2.0ECTS)
Wintersemester 2011/12
  • 602.420 VO MIM-Vertiefung 1: Vorlesung aus Int. Konsumentenverhalten (2.0h / 3.0ECTS)