602.420 (12W) Consumer Behavior - Konsumentenverhalten (Vertiefung)
Überblick
- Lehrende/r
- LV-Titel englisch Consumer Behavior
- LV-Art Vorlesung-Kurs (prüfungsimmanente LV )
- Semesterstunde/n 2.0
- ECTS-Anrechnungspunkte 2.0
- Anmeldungen 31 (30 max.)
- Organisationseinheit
- Unterrichtssprache Englisch
- LV-Beginn nichts eingestellt
Zeit und Ort
LV-Beschreibung
Lehrmethodik inkl. Einsatz von eLearning-Tools
For preparation, students get reading assignments and cases. In class, lecturer and students will discuss selected aspects of consumer behavior from the reading assignments. Students prepare and present a case study (group work).Aufnahmebedingungen
students of the master degree "Angewandte Betriebswirtschaft", ErasmusInhalt/e
The course deals with selected aspects in consumer behavior. A special focus is on communication and advertising. Consumer Behavior are the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires. Students will learn about consumers’ perception, learning and memory, motivation and values, the self, personality and lifestyle, as well as attitudes and persuasion. They will learn how consumers make decisions and are influenced by their physical as well as social surroundings. In addition, students will learn about cultural influences on consumers.Erwartete Vorkenntnisse
students of the master degree "International Management", ErasmusLiteratur
Solomon, Bamossy, Askegaard and Hogg (2010): Consumer Behaviour: A European Perspective, 4th Edition, Pearson Education LimitedIntendierte Lernergebnisse
For preparation, students get reading assignments and cases. In class, lecturer and students will discuss selected aspects of consumer behavior from the reading assignments. Students prepare and present a case study (group work).Lehrziel
The course deals with selected aspects in consumer behavior. A special focus is on communication and advertising.
Consumer Behavior are the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires. Students will learn about consumers’ perception, learning and memory, motivation and values, the self, personality and lifestyle, as well as attitudes and persuasion. They will learn how consumers make decisions and are influenced by their physical as well as social surroundings. In addition, students will learn about cultural influences on consumers.
Literatur
Solomon, Bamossy, Askegaard and Hogg (2010): Consumer Behaviour: A European Perspective, 4th Edition, Pearson Education LimitedPrüfungsinformationen
Beurteilungskriterien/-maßstäbe
Written exam (50%), Case Studies (30%), Class Participation (20%)Beurteilungsschema
Note BenotungsschemaPosition im Curriculum
- Masterstudium Angewandte Betriebswirtschaft
(SKZ: 918, Version: 12W.4)
-
Fach: Marketing
(Wahlfach)
-
Consumer Behavior/ Konsumentenverhalten (Vertiefung) (
2.0h VC / 2.0 ECTS)
- 602.420 Consumer Behavior - Konsumentenverhalten (Vertiefung) (2.0h VK / 2.0 ECTS)
-
Consumer Behavior/ Konsumentenverhalten (Vertiefung) (
2.0h VC / 2.0 ECTS)
-
Fach: Marketing
(Wahlfach)
- Masterstudium Angewandte Betriebswirtschaft
(SKZ: 918, Version: 05W.7)
-
Fach: Vertiefung: Marketing- und internationales Management
(Wahlfach)
-
BS2.2 Proseminar oder Vorlesung mit Proseminar (
2.0h PS, VP / 3.0 ECTS)
- 602.420 Consumer Behavior - Konsumentenverhalten (Vertiefung) (2.0h VK / 3.0 ECTS)
-
BS2.2 Proseminar oder Vorlesung mit Proseminar (
2.0h PS, VP / 3.0 ECTS)
-
Fach: Vertiefung: Marketing- und internationales Management
(Wahlfach)
Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung
-
Wintersemester 2019/20
- 602.420 VC Consumer Behavior - Konsumentenverhalten (Vertiefung) (2.0h / 2.0ECTS)
-
Wintersemester 2018/19
- 602.420 VC Consumer Behavior - Konsumentenverhalten (Vertiefung) (2.0h / 2.0ECTS)
-
Wintersemester 2017/18
- 602.420 VC Consumer Behavior - Konsumentenverhalten (Vertiefung) (2.0h / 2.0ECTS)
- Wintersemester 2016/17
- Wintersemester 2015/16
- Wintersemester 2014/15
- Wintersemester 2013/14
-
Wintersemester 2011/12
- 602.420 VO MIM-Vertiefung 1: Vorlesung aus Int. Konsumentenverhalten (2.0h / 3.0ECTS)