602.422 (12W) Special Topics MIM: Current Issues in Advertising
Overview
- Lecturer
- Course title german Special Topics MIM / MIM-Grundlagen 3/ MIM-Vertiefung 2/ Medienmanagement: Current Issues in Advertising
- Type Lecture - Colloquia (continuous assessment course )
- Hours per Week 2.0
- ECTS credits 4.0
- Registrations 28 (50 max.)
- Organisational unit
- Language of instruction Englisch
- Course begins on not set
- Seniorstudium Liberale Yes
Time and place
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Course Information
Intended learning outcomes
Besides explaining the theory students will be able to apply the theories and evidences and reflect critically new developments.Teaching methodology including the use of eLearning tools
Lecture, Presentations, Cases, QuizzesCourse content
Current Issues in Advertising Theory This class covers new developments in Advertising and in particular the psychological underpinning of advertising Theory.Topics
- Socialized for Ads: Advertising to Children, the development of Advertising Literacy
- How Advertising works: Roads to Persuasion, Persuasion Knowledge
- The Perception process and Information Processing: New hidden persuaders?
- Offensive Advertising and Advertising Self Regulation
- Product Placements
- Viral Marketing and Social Media
- Experiential Marketing Campaigns
- Political and Public Policy advertising
Teaching objective
The class aims to develop a deep understanding of consumer processes when they see Advertising. Furthermore new developments are discussed and critically reflected.Literature
Rodgers & Thorson: Advertising Theory, Routledge 2012 A collection of readings to be prepared for presentations will be provided in November.Examination information
Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.
Assessment criteria / Standards of assessment for examinations
In class Assessments, online Assessments, Review Quizzes each day (Klausur).Grading scheme
Grade / Grade grading schemePosition in the curriculum
- Bachelor's degree programme Applied Business Administration
(SKZ: 518, Version: 05W.5)
-
Subject: Foundation course - Marketing and International Management
(Compulsory elective)
-
BS1/2.2 Vorlesung mit Proseminar oder Vorlesung mit Kurs (
2.0h VP, VK / 3.0 ECTS)
- 602.422 Special Topics MIM: Current Issues in Advertising (2.0h VK / 3.0 ECTS)
-
BS1/2.2 Vorlesung mit Proseminar oder Vorlesung mit Kurs (
2.0h VP, VK / 3.0 ECTS)
-
Subject: Foundation course - Marketing and International Management
(Compulsory elective)
- Bachelor's degree programme Applied Business Administration
(SKZ: 518, Version: 05W.5)
-
Subject: Foundation course - Media Management
(Compulsory elective)
-
BS1/2.3 Proseminar oder Vorlesung mit Proseminar (
2.0h PS, VP / 3.0 ECTS)
- 602.422 Special Topics MIM: Current Issues in Advertising (2.0h VK / 3.0 ECTS)
-
BS1/2.3 Proseminar oder Vorlesung mit Proseminar (
2.0h PS, VP / 3.0 ECTS)
-
Subject: Foundation course - Media Management
(Compulsory elective)
- Master's degree programme Applied Business Administration
(SKZ: 918, Version: 12W.4)
-
Subject: Marketing
(Compulsory elective)
-
Special Topics in Consumer Behavior (
2.0h VC / 4.0 ECTS)
- 602.422 Special Topics MIM: Current Issues in Advertising (2.0h VK / 4.0 ECTS)
-
Special Topics in Consumer Behavior (
2.0h VC / 4.0 ECTS)
-
Subject: Marketing
(Compulsory elective)
- Master's degree programme Applied Business Administration
(SKZ: 918, Version: 05W.7)
-
Subject: Foundation course - Marketing and International Management
(Compulsory elective)
-
BS1.2 Vorlesung mit Proseminar oder Vorlesung mit Kurs (
2.0h VP, VK / 3.0 ECTS)
- 602.422 Special Topics MIM: Current Issues in Advertising (2.0h VK / 3.0 ECTS)
-
BS1.2 Vorlesung mit Proseminar oder Vorlesung mit Kurs (
2.0h VP, VK / 3.0 ECTS)
-
Subject: Foundation course - Marketing and International Management
(Compulsory elective)
- Master's degree programme Applied Business Administration
(SKZ: 918, Version: 05W.7)
-
Subject: Foundation course - Media Management
(Compulsory elective)
-
BS1.3 Proseminar oder Vorlesung mit Proseminar (
2.0h PS, VP / 3.0 ECTS)
- 602.422 Special Topics MIM: Current Issues in Advertising (2.0h VK / 3.0 ECTS)
-
BS1.3 Proseminar oder Vorlesung mit Proseminar (
2.0h PS, VP / 3.0 ECTS)
-
Subject: Foundation course - Media Management
(Compulsory elective)
- Master's degree programme Applied Business Administration
(SKZ: 918, Version: 05W.7)
-
Subject: Media Management
(Compulsory elective)
-
Vorlesung mit Proseminar oder Vorlesung mit Kurs (
2.0h VP, VK / 3.0 ECTS)
- 602.422 Special Topics MIM: Current Issues in Advertising (2.0h VK / 3.0 ECTS)
-
Vorlesung mit Proseminar oder Vorlesung mit Kurs (
2.0h VP, VK / 3.0 ECTS)
-
Subject: Media Management
(Compulsory elective)
- Master's degree programme Applied Business Administration
(SKZ: 918, Version: 05W.7)
-
Subject: Advanced course: Marketing and International Management
(Compulsory elective)
-
BS2.2 Proseminar oder Vorlesung mit Proseminar (
2.0h PS, VP / 3.0 ECTS)
- 602.422 Special Topics MIM: Current Issues in Advertising (2.0h VK / 3.0 ECTS)
-
BS2.2 Proseminar oder Vorlesung mit Proseminar (
2.0h PS, VP / 3.0 ECTS)
-
Subject: Advanced course: Marketing and International Management
(Compulsory elective)
- Master's degree programme Applied Business Administration
(SKZ: 918, Version: 05W.7)
-
Subject: Foundation course - Media Management
(Compulsory elective)
-
EW1.2 Proseminar oder Vorlesung mit Proseminar (
2.0h VP, PS / 3.0 ECTS)
- 602.422 Special Topics MIM: Current Issues in Advertising (2.0h VK / 3.0 ECTS)
-
EW1.2 Proseminar oder Vorlesung mit Proseminar (
2.0h VP, PS / 3.0 ECTS)
-
Subject: Foundation course - Media Management
(Compulsory elective)
- Master's degree programme Information Management
(SKZ: 922, Version: 05W.2)
-
Subject: Marketing und internationales Management - Grundlagen
(Compulsory elective)
-
Vorlesung mit Proseminar oder Vorlesung mit Kurs (
2.0h VP, VK / 3.0 ECTS)
- 602.422 Special Topics MIM: Current Issues in Advertising (2.0h VK / 4.0 ECTS)
-
Vorlesung mit Proseminar oder Vorlesung mit Kurs (
2.0h VP, VK / 3.0 ECTS)
-
Subject: Marketing und internationales Management - Grundlagen
(Compulsory elective)
- Bachelor's degree programme Business and Law
(SKZ: 519, Version: 05W.5)
-
Subject: Marketing and International Management
(Compulsory elective)
-
BS1.2 Vorlesung mit Proseminar oder Vorlesung mit Kurs (
2.0h VK, VP / 3.0 ECTS)
- 602.422 Special Topics MIM: Current Issues in Advertising (2.0h VK / 4.0 ECTS)
-
BS1.2 Vorlesung mit Proseminar oder Vorlesung mit Kurs (
2.0h VK, VP / 3.0 ECTS)
-
Subject: Marketing and International Management
(Compulsory elective)
- Bachelor's degree programme Business and Law
(SKZ: 519, Version: 05W.5)
-
Subject: Foundation course - Media Management
(Compulsory elective)
-
BS1.2 Vorlesung mit Proseminar oder Vorlesung mit Kurs (
2.0h VP, VK / 3.0 ECTS)
- 602.422 Special Topics MIM: Current Issues in Advertising (2.0h VK / 4.0 ECTS)
-
BS1.2 Vorlesung mit Proseminar oder Vorlesung mit Kurs (
2.0h VP, VK / 3.0 ECTS)
-
Subject: Foundation course - Media Management
(Compulsory elective)
Equivalent courses for counting the examination attempts
-
Wintersemester 2023/24
- 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
-
Wintersemester 2022/23
- 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
-
Wintersemester 2021/22
- 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
-
Wintersemester 2020/21
- 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
-
Wintersemester 2019/20
- 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
-
Wintersemester 2018/19
- 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
-
Wintersemester 2017/18
- 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
-
Wintersemester 2016/17
- 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
-
Wintersemester 2015/16
- 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
-
Wintersemester 2014/15
- 602.412 VK Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
-
Sommersemester 2014
- 602.421 VK Special Topics in Consumer Behavior: Online Video Streaming (2.0h / 4.0ECTS)
- Wintersemester 2013/14
- Sommersemester 2013
- Wintersemester 2012/13
-
Wintersemester 2011/12
- 602.412 VP MIM-Grundlagen 3a: Übung/ Medienmanagement: International Advertising (2.0h / 3.0ECTS)
-
Wintersemester 2010/11
- 602.412 VP MIM-Grundlagen 3a: Übung/ Medienmanagement: International Advertising (2.0h / 3.0ECTS)