602.421 (12W) Special Topics MIM / MIM-Grundlagen 3/ MIM-Vertiefung 2: Strategic Business-to-Business Marketing
Überblick
- Lehrende/r
- LV-Titel englisch Special Topics MIM: Strategic Business-to-Business Marketing
- LV-Art Vorlesung-Kurs (prüfungsimmanente LV )
- Semesterstunde/n 2.0
- ECTS-Anrechnungspunkte 4.0
- Anmeldungen 34 (50 max.)
- Organisationseinheit
- Unterrichtssprache Englisch
- LV-Beginn 03.12.2012
Zeit und Ort
Liste der Termine wird geladen...
LV-Beschreibung
Lehrmethodik inkl. Einsatz von eLearning-Tools
The primary method of learning in this course is based on managerially-oriented case discussions. Cases allow you to learn from the experience of managers operating in real-world companies and from immersion in practical management and business decisions. The cases capture the complexity faced by managers on all levels. The cases that will be assigned represent a diverse spectrum of strategic management issues. They have been selected for their particular relevance to the issues under discussion, as well as for their capacity and track records as good learning vehicles.Inhalt/e
This English language course explores the challenges of market-focused management in the business-to-business (B2B) realm. While firms operating in consumer markets often have a well documented tradition of market-focused management, firms operating in business markets have received much less coverage in the academic and trade press. This is surprising and, ultimately, unsatisfactory because about 2/3 of the world’s aggregated gross domestic product is transacted in business markets while only 1/3 is transacted in consumer markets. A solid understanding of how B2B markets work is therefore an essential element of a well-rounded business education.Themen
- • How do business markets differ from consumer markets
- • How do business customers differ from consumers and what are the managerial implications of these differences
- • Segmenting business markets and adjusting the value proposition
- • Redefining the value proposition and adjusting the business model
- • Pricing in business markets
- • Managing customer engagement and satisfaction in business markets
Lehrziel
The purpose of the course is to give you a conceptual – and at the same time a practical –understanding of how market-focused management works in business markets and how leading business marketers succeed in their respective markets. The perspective of the course is that of managerial practitioners who need to make numerous interrelated decisions in the face of complex and often conflicting demands.Literatur
The complete syllabus with instructions for case preparations, as well as the cases themselves, will be made available on the Moodle platform. Alternatively, you can contact manuela.pirker@uni-klu.ac.at.NOTE: There is a required preparation for the first session.
Prüfungsinformationen
Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.
Beurteilungskriterien/-maßstäbe
The final grade depends to equal parts on the quality of case preparations, class participation and the performance on a final, written, in-class exam.
Beurteilungsschema
Note BenotungsschemaPosition im Curriculum
- Bachelorstudium Angewandte Betriebswirtschaft
(SKZ: 518, Version: 05W.5)
-
Fach: Marketing und internationales Management - Grundlagen
(Wahlfach)
-
BS1/2.2 Vorlesung mit Proseminar oder Vorlesung mit Kurs (
2.0h VP, VK / 3.0 ECTS)
- 602.421 Special Topics MIM / MIM-Grundlagen 3/ MIM-Vertiefung 2: Strategic Business-to-Business Marketing (2.0h VK / 3.0 ECTS)
-
BS1/2.2 Vorlesung mit Proseminar oder Vorlesung mit Kurs (
2.0h VP, VK / 3.0 ECTS)
-
Fach: Marketing und internationales Management - Grundlagen
(Wahlfach)
- Masterstudium Angewandte Betriebswirtschaft
(SKZ: 918, Version: 12W.4)
-
Fach: Marketing
(Wahlfach)
-
Special Topics in Consumer Behavior (
2.0h VC / 4.0 ECTS)
- 602.421 Special Topics MIM / MIM-Grundlagen 3/ MIM-Vertiefung 2: Strategic Business-to-Business Marketing (2.0h VK / 4.0 ECTS)
-
Special Topics in Consumer Behavior (
2.0h VC / 4.0 ECTS)
-
Fach: Marketing
(Wahlfach)
- Masterstudium Angewandte Betriebswirtschaft
(SKZ: 918, Version: 05W.7)
-
Fach: Marketing und internationales Management - Grundlagen
(Wahlfach)
-
BS1.2 Vorlesung mit Proseminar oder Vorlesung mit Kurs (
2.0h VP, VK / 3.0 ECTS)
- 602.421 Special Topics MIM / MIM-Grundlagen 3/ MIM-Vertiefung 2: Strategic Business-to-Business Marketing (2.0h VK / 3.0 ECTS)
-
BS1.2 Vorlesung mit Proseminar oder Vorlesung mit Kurs (
2.0h VP, VK / 3.0 ECTS)
-
Fach: Marketing und internationales Management - Grundlagen
(Wahlfach)
- Masterstudium Angewandte Betriebswirtschaft
(SKZ: 918, Version: 05W.7)
-
Fach: Vertiefung: Marketing- und internationales Management
(Wahlfach)
-
BS2.2 Proseminar oder Vorlesung mit Proseminar (
2.0h PS, VP / 3.0 ECTS)
- 602.421 Special Topics MIM / MIM-Grundlagen 3/ MIM-Vertiefung 2: Strategic Business-to-Business Marketing (2.0h VK / 3.0 ECTS)
-
BS2.2 Proseminar oder Vorlesung mit Proseminar (
2.0h PS, VP / 3.0 ECTS)
-
Fach: Vertiefung: Marketing- und internationales Management
(Wahlfach)
- Bachelorstudium Informationsmanagement
(SKZ: 522, Version: 05W.4)
-
Fach: Marketing und Internationales Management
(Wahlfach)
-
Proseminar oder Vorlesung mit Proseminar (
2.0h PS, VP / 3.0 ECTS)
- 602.421 Special Topics MIM / MIM-Grundlagen 3/ MIM-Vertiefung 2: Strategic Business-to-Business Marketing (2.0h VK / 4.0 ECTS)
-
Proseminar oder Vorlesung mit Proseminar (
2.0h PS, VP / 3.0 ECTS)
-
Fach: Marketing und Internationales Management
(Wahlfach)
- Masterstudium Informationsmanagement
(SKZ: 922, Version: 05W.2)
-
Fach: Marketing und internationales Management - Grundlagen
(Wahlfach)
-
Vorlesung mit Proseminar oder Vorlesung mit Kurs (
2.0h VP, VK / 3.0 ECTS)
- 602.421 Special Topics MIM / MIM-Grundlagen 3/ MIM-Vertiefung 2: Strategic Business-to-Business Marketing (2.0h VK / 4.0 ECTS)
-
Vorlesung mit Proseminar oder Vorlesung mit Kurs (
2.0h VP, VK / 3.0 ECTS)
-
Fach: Marketing und internationales Management - Grundlagen
(Wahlfach)
- Bachelorstudium Wirtschaft und Recht
(SKZ: 519, Version: 05W.5)
-
Fach: Marketing und internationales Management
(Wahlfach)
-
BS1.2 Vorlesung mit Proseminar oder Vorlesung mit Kurs (
2.0h VK, VP / 3.0 ECTS)
- 602.421 Special Topics MIM / MIM-Grundlagen 3/ MIM-Vertiefung 2: Strategic Business-to-Business Marketing (2.0h VK / 4.0 ECTS)
-
BS1.2 Vorlesung mit Proseminar oder Vorlesung mit Kurs (
2.0h VK, VP / 3.0 ECTS)
-
Fach: Marketing und internationales Management
(Wahlfach)
Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung
-
Wintersemester 2023/24
- 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
-
Wintersemester 2022/23
- 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
-
Wintersemester 2021/22
- 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
-
Wintersemester 2020/21
- 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
-
Wintersemester 2019/20
- 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
-
Wintersemester 2018/19
- 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
-
Wintersemester 2017/18
- 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
-
Wintersemester 2016/17
- 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
-
Wintersemester 2015/16
- 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
-
Wintersemester 2014/15
- 602.412 VK Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
-
Sommersemester 2014
- 602.421 VK Special Topics in Consumer Behavior: Online Video Streaming (2.0h / 4.0ECTS)
- Wintersemester 2013/14
- Sommersemester 2013
- Wintersemester 2012/13
-
Wintersemester 2011/12
- 602.412 VP MIM-Grundlagen 3a: Übung/ Medienmanagement: International Advertising (2.0h / 3.0ECTS)
-
Wintersemester 2010/11
- 602.412 VP MIM-Grundlagen 3a: Übung/ Medienmanagement: International Advertising (2.0h / 3.0ECTS)