602.412 (10W) MIM-Grundlagen 3a: Übung/ Medienmanagement: International Advertising

Wintersemester 2010/11

Registration deadline has expired.

First course session
06.12.2010 09:00 - 12:00 S.0.05 On Campus
... no further dates known

Overview

Lecturer
Course title german MIM-Grundlagen 3a: Übung/ Medienmanagement: International Advertising
Type Lecture - Proseminar (continuous assessment course )
Hours per Week 2.0
ECTS credits 3.0
Registrations 48 (50 max.)
Organisational unit
Language of instruction English
Course begins on not set
Seniorstudium Liberale Yes

Time and place

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Course Information

Teaching methodology including the use of eLearning tools

Students will be evaluated on a class presentation (80%) in which they provide an overview of one advertising environment (economic, demographic, political, legal, socio-cultural, agency or media) from a foreign market. Based on the size of the class, students will be assigned to either present individually or in teams. Students are to turn in all materials related to their presentation (PowerPoint slides, overheads, etc), and to cite all sources employed. Students will also receive an assignment (10%) to select and share a culturally relevant ad (ads to be turned in). Finally, students will be evaluated on class attendance and participation (10%). There are no exams.

Conditions of admission

An dieser LV können max. 50 Personen teilnehmen.

Course content

This course introduces the student to the unique challenges associated with developing and implementing successful advertising campaigns globally. The course mixes both theoretical and practical perspectives in addressing the dynamics of advertising as it functions within the international marketing mix. The course is designed to help students understand key issues that advertisers must keep in mind in creating effective programs for foreign markets: cultural norms and values, economic policies, legal constraints, political environments, social contexts, and more. Both the process and product of international advertising are addressed – from research and strategy development to creative execution and media planning.

Prior knowledge expected

STEP

Literature

​

Literature to be Provided to Students:

Advertising Media in the International Arena (Chapter 7) from Mueller, B. Dynamics of International Advertising: Theoretical and Practical Perspectives, Peter Lang Publishing, 2010.

Research in the International Arena (Chapter 8) from Mueller, B. Dynamics of International Advertising: Theoretical and Practical Perspectives, Peter Lang Publishing, 2010.

Advertising Regulatory Considerations in the International Arena (Chapter 9) from Mueller, B. Dynamics of International Advertising: Theoretical and Practical Perspectives, Peter Lang Publishing, 2010.

Advertising to the Bottom of the Pyram

Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

  • Bachelor's degree programme Applied Business Administration (SKZ: 518, Version: 05W.5)
    • Subject: Foundation course - Marketing and International Management (Compulsory elective)
      • BS1/2.2 Vorlesung mit Proseminar oder Vorlesung mit Kurs ( 2.0h VP, VK / 3.0 ECTS)
        • 602.412 MIM-Grundlagen 3a: Übung/ Medienmanagement: International Advertising (2.0h VP / 3.0 ECTS)
  • Bachelor's degree programme Applied Business Administration (SKZ: 518, Version: 05W.5)
    • Subject: Foundation course - Media Management (Compulsory elective)
      • BS1/2.3 Proseminar oder Vorlesung mit Proseminar ( 2.0h PS, VP / 3.0 ECTS)
        • 602.412 MIM-Grundlagen 3a: Übung/ Medienmanagement: International Advertising (2.0h VP / 3.0 ECTS)
  • Master's degree programme Applied Business Administration (SKZ: 918, Version: 05W.7)
    • Subject: Foundation course - Marketing and International Management (Compulsory elective)
      • BS1.2 Vorlesung mit Proseminar oder Vorlesung mit Kurs ( 2.0h VP, VK / 3.0 ECTS)
        • 602.412 MIM-Grundlagen 3a: Übung/ Medienmanagement: International Advertising (2.0h VP / 3.0 ECTS)
  • Master's degree programme Applied Business Administration (SKZ: 918, Version: 05W.7)
    • Subject: Foundation course - Media Management (Compulsory elective)
      • BS1.2 Vorlesung mit Proseminar oder Vorlesung mit Kurs ( 2.0h VK, VP / 3.0 ECTS)
        • 602.412 MIM-Grundlagen 3a: Übung/ Medienmanagement: International Advertising (2.0h VP / 3.0 ECTS)
  • Master's degree programme Applied Business Administration (SKZ: 918, Version: 05W.7)
    • Subject: Media Management (Compulsory elective)
      • Vorlesung mit Proseminar oder Vorlesung mit Kurs ( 2.0h VP, VK / 3.0 ECTS)
        • 602.412 MIM-Grundlagen 3a: Übung/ Medienmanagement: International Advertising (2.0h VP / 3.0 ECTS)
  • Master's degree programme Applied Business Administration (SKZ: 918, Version: 05W.7)
    • Subject: Foundation course - Media Management (Compulsory elective)
      • EW1.2 Proseminar oder Vorlesung mit Proseminar ( 2.0h VP, PS / 3.0 ECTS)
        • 602.412 MIM-Grundlagen 3a: Übung/ Medienmanagement: International Advertising (2.0h VP / 3.0 ECTS)
  • Master's degree programme Information Management (SKZ: 922, Version: 05W.2)
    • Subject: Marketing und internationales Management - Grundlagen (Compulsory elective)
      • Vorlesung mit Proseminar oder Vorlesung mit Kurs ( 2.0h VP, VK / 3.0 ECTS)
        • 602.412 MIM-Grundlagen 3a: Übung/ Medienmanagement: International Advertising (2.0h VP / 3.0 ECTS)
  • Bachelor's degree programme Business and Law (SKZ: 519, Version: 05W.5)
    • Subject: Marketing and International Management (Compulsory elective)
      • BS1.2 Vorlesung mit Proseminar oder Vorlesung mit Kurs ( 2.0h VK, VP / 3.0 ECTS)
        • 602.412 MIM-Grundlagen 3a: Übung/ Medienmanagement: International Advertising (2.0h VP / 3.0 ECTS)
  • Bachelor's degree programme Business and Law (SKZ: 519, Version: 05W.5)
    • Subject: Foundation course - Media Management (Compulsory elective)
      • BS1.2 Vorlesung mit Proseminar oder Vorlesung mit Kurs ( 2.0h VP, VK / 3.0 ECTS)
        • 602.412 MIM-Grundlagen 3a: Übung/ Medienmanagement: International Advertising (2.0h VP / 3.0 ECTS)

Equivalent courses for counting the examination attempts

Wintersemester 2023/24
  • 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
Wintersemester 2022/23
  • 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
Wintersemester 2021/22
  • 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
Wintersemester 2020/21
  • 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
Wintersemester 2019/20
  • 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
Wintersemester 2018/19
  • 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
Wintersemester 2017/18
  • 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
Wintersemester 2016/17
  • 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
Wintersemester 2015/16
  • 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
Wintersemester 2014/15
  • 602.412 VK Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
Sommersemester 2014
  • 602.421 VK Special Topics in Consumer Behavior: Online Video Streaming (2.0h / 4.0ECTS)
Wintersemester 2013/14
  • 602.412 VP Special Topics in Consumer Behavior: International Advertising (2.0h / 3.0ECTS)
  • 602.421 VK Special Topics in Consumer Behavior: Branded Entertaiment and Media Studies (2.0h / 4.0ECTS)
Sommersemester 2013
  • 602.411 VP Special Topics in Consumer Behavior / MIM-Grundlagen 3: Mobile Marketing (2.0h / 3.0ECTS)
  • 602.421 VK Special Topics in Consumer Behavior / MIM-Grundlagen 3 + MIM-Vertiefung 2 (2.0h / 4.0ECTS)
Wintersemester 2012/13
  • 602.411 VO MIM-Grundlagen 2: Vorlesung Internationales B2B Marketing (2.0h / 3.0ECTS)
  • 602.421 VK Special Topics MIM / MIM-Grundlagen 3/ MIM-Vertiefung 2: Strategic Business-to-Business Marketing (2.0h / 4.0ECTS)
  • 602.422 VK Special Topics MIM / MIM-Grundlagen 3/ MIM-Vertiefung 2/ Medienmanagement: Current Issues in Advertising (2.0h / 4.0ECTS)
Wintersemester 2011/12
  • 602.412 VP MIM-Grundlagen 3a: Übung/ Medienmanagement: International Advertising (2.0h / 3.0ECTS)