180.802 (25S) Quantitative and Qualitative Methods (for Media Research)

Sommersemester 2025

Registration deadline has expired.

First course session
06.03.2025 10:00 - 13:15 V.1.04 On Campus
Next session:
22.05.2025 10:00 - 13:15 V.1.07 On Campus

Overview

Lecturer
Course title german Quantitative and Qualitative Methods (for Media Research)
Type Course (continuous assessment course )
Course model Attendance-based course
Hours per Week 2.0
ECTS credits 4.0
Registrations 28 (30 max.)
Organisational unit
Language of instruction Englisch
possible language(s) of the assessment English
Course begins on 06.03.2025
eLearning Go to Moodle course

Time and place

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Course Information

Intended learning outcomes

Understanding of and ability to apply the various methods of analyzing media content and media use.

Students learn about the various types of quantitative and qualitative methods, and understand their strengths and weaknesses.

Teaching methodology

Lectures, practical training, teamwork, discussions.

Course content

The course provides you with explanations and valuable hands-on practice of the methods and the tools used to conduct research in media and communication sciences.

Topics:

    • Research process

    • Quantitative vs. Qualitative research methods

    •  Asking questions: Survey research, interviews, focus groups

    • Scientific observation

    • Data Analysis: Examining texts and Pictures,  Content and text Analysis 

Literature

will be published in the lecture

Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Examination methodology

Group work, presentations, written assignment

Examination topic(s)

see topics of class

Assessment criteria / Standards of assessment for examinations

Will be published in the handout  of the lecture.

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

  • Master's degree programme Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Subject: Quantitative and Qualitative Methods (for Media Research) (Compulsory subject)
      • Quantitative and Qualitative Methods (for Media Research) ( 2.0h KU / 4.0 ECTS)
        • 180.802 Quantitative and Qualitative Methods (for Media Research) (2.0h KS / 4.0 ECTS)
          Absolvierung im 1. Semester empfohlen

Equivalent courses for counting the examination attempts

This course is not assigned to a sequence of equivalent courses