180.801 (24W) Organisational Communication
Überblick
- Lehrende/r
- Tutor/in/Innen
- LV-Titel englisch Organisational Communication
- LV-Art Vorlesung
- LV-Modell Präsenzlehrveranstaltung
- Semesterstunde/n 2.0
- ECTS-Anrechnungspunkte 4.0
- Anmeldungen 0
- Organisationseinheit
- Unterrichtssprache Englisch
- LV-Beginn 08.10.2024
Zeit und Ort
LV-Beschreibung
Intendierte Lernergebnisse
Students will be familiarized with central theories, models, functions, strategies and methods of Organisational Communication. They know and are able to differentiate between various individual organisational communication disciplines (internal communication, marketing, advertising, PR, stakeholder management, ...), and are able to apply these theories to practical cases.
Important: the online dates are not intended to be "live" online-meetings, but are scheduled as asynchronous lectures.
Lehrmethodik
- lecture with blended learning elements
- online-assignments
- final written exam
Inhalt/e
Amongst the wide array of topics available, the present lecture will focus on the following aspects of organizational communication:
- Approaches to Organizational Communication
- Theories of Organizational Communication
- Strategic Communication (Integrated Communication)
- Crisis Communication
- Marketing
- Advertising and Branding
- Stakeholder Management
- Corporate Culture
- etc.
Prüfungsinformationen
Prüfungsmethode/n
Final written exam (open-questions)
Prüfungsinhalt/e
Script/slides and provided literature
Beurteilungskriterien/-maßstäbe
- Active participation
- Online assignment fulfillment
- successful exam completion
Beurteilungsschema
Note BenotungsschemaPosition im Curriculum
- Masterstudium Media and Convergence Management
(SKZ: 150, Version: 13W.2)
-
Fach: Ergänzungsfach I (Complementary Subjects I): Media and Communicational Skills
(Pflichtfach)
-
Organisational Communication (
2.0h VO / 4.0 ECTS)
- 180.801 Organisational Communication (2.0h VO / 4.0 ECTS) Absolvierung im 1. Semester empfohlen
-
Organisational Communication (
2.0h VO / 4.0 ECTS)
-
Fach: Ergänzungsfach I (Complementary Subjects I): Media and Communicational Skills
(Pflichtfach)
Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung
-
Wintersemester 2023/24
- 180.801 VO Organizational Communication (2.0h / 4.0ECTS)
-
Wintersemester 2022/23
- 180.801 VO Organizational Communication & Advertising (2.0h / 4.0ECTS)
-
Wintersemester 2021/22
- 180.801 VO Introduction to Organizational Communication (2.0h / 4.0ECTS)
-
Wintersemester 2020/21
- 180.801 VO Introduction to Organizational Communication (2.0h / 4.0ECTS)
-
Wintersemester 2019/20
- 180.801 VO Introduction to Organizational Communication (2.0h / 4.0ECTS)
-
Wintersemester 2018/19
- 180.801 VO Introduction to Organizational Communication (2.0h / 4.0ECTS)
-
Wintersemester 2016/17
- 180.801 VO Introduction to Organizational Communication Research (2.0h / 4.0ECTS)
-
Wintersemester 2015/16
- 180.801 VO Organisational Communication (2.0h / 4.0ECTS)
-
Wintersemester 2014/15
- 180.801 VO Organisational Communication (2.0h / 4.0ECTS)
-
Wintersemester 2013/14
- 180.801 VO Organisational Communication (2.0h / 4.0ECTS)
-
Wintersemester 2012/13
- 180.801 KU Interaktion in Spielen - Spielen als Interaktion (2.0h / 3.0ECTS)