604.700 (24S) Cases in International Consumer Behavior and Communication

Sommersemester 2024

Ende der Anmeldefrist
05.05.2024 23:59

Erster Termin der LV
03.06.2024 08:30 - 14:30 Please note that this course will be taught asynchronously online. Off Campus
Nächster Termin:
04.06.2024 08:15 - 14:30 S.0.05 On Campus
Nächster gültiger Termin:
04.06.2024 08:30 - 14:30 Please note that this course will be taught asynchronously online. Off Campus

Überblick

Lehrende/r
Tutor/in/Innen
LV-Titel englisch Cases in International Consumer Behavior and Communication
LV-Art Kurs (prüfungsimmanente LV )
LV-Modell Onlinelehrveranstaltung
Semesterstunde/n 2.0
ECTS-Anrechnungspunkte 4.0
Anmeldungen 39 (35 max.)
Organisationseinheit
Unterrichtssprache Englisch
mögliche Sprache/n der Leistungserbringung Englisch
LV-Beginn 03.06.2024
eLearning zum Moodle-Kurs
Anmerkungen

!!! Please note: The lecture is part of the master's degree programme "International Management" and can therefore only be attended by students registered for the particular programme. MCM students and Incoming exchange students are welcome, too.

Please note that this course will be taught asynchronously online. 

Zeit und Ort

Liste der Termine wird geladen...

LV-Beschreibung

Intendierte Lernergebnisse

Participantswill acquire additional knowledge and skills related to consumer behavior inthe international context.  Your responsibilities include completing the assigned readings (posted on Moodle), submittingan Academic Research Article Review, and a Consumer Behavior & BrandsProject, as well as providing Responses to Reflexive Questions associated with thePowerPoint lectures to the instructor’s email address (noted above). 

Lehrmethodik inkl. Einsatz von eLearning-Tools

This course builds on material that you have covered in a previously completed course: “InternationalMarketing: International Consumer Behavior and Communication.” 

Approximately six weeks prior to the beginning of the seminar, a Course Overview PowerPoint will be posted on Moodle which will provide additional guidance regarding the assigned work.  Please be sure to review this PowerPoint carefully. 

Please note that this course will be taught asynchronously online. 

Inhalt/e

Please note that this course will be taught asynchronously online. 

Lectures will be made available to you via PowerPoints (with extended lecture notes beneath each slide) that will be posted on Moodle by 16:00 on the afternoon prior to each day’s lectures (for example, PowerPoints for the first day of class – Monday June 3rd – will be available on Moodle on Sunday afternoon June 2nd). Readings will be available on Moodle approximately six weeks prior to the beginning of the seminar. Please note that there are specific deadlines associated with submitting the Academic Research Article Review, responses to the reflexive questions related to Monday’s and Tuesday’s lecture, and the Consumer Behavior and Brands Project. 

Curriculare Anmeldevoraussetzungen

Reserved for International Management students and MCM and exchange students

Literatur

All readings are available to students via Moodle. Please begin reading these articles immediately.

READINGS FOR CASES IN INTERNATIONAL CONSUMER BEHAVIOR

All readings are available to students via Moodle. Please begin reading these articles immediately.

Convergence in Global Markets: The Great Standardization vs. Localization Debate is (Finally) put to Rest. Barbara Mueller and Charles R. Taylor. Media and Convergence Management (2013), Sandra Diehl and Matthias Karmasin Eds.

Convergence and Divergence: Developing a Semiglobal Marketing Strategy. Susan Douglas and Samuel Craig. Journal of International Marketing (2011), Vol. 19, No. 1, p. 82-101.

Brand Positioning Through Advertising in Asia, North America and Europe: The Role of Global Consumer Culture. Dana Alden, Jan-Benedict Steenkamp and Rajeev Batra. Journal of Marketing (1999), Vo. 61, No. 1, p. 75 – 87.

Consumer Acceptance and Market Success: Wal-Mart in the UK and Germany. Elke Pioch, Ulrike Gerhard, John Fernie and Stephen Arnold.  International Journal of Retail and Distribution Management (2009), Vol. 37, No. 3, p. 205-225.

How Different is Different? Ikea’s Challenge to Appeal to Local Tastes Globally. Sofia Ulver-Sneistrup and Peter Svensson. Michael Solomon, G. Bamossy, S. Askegaard and M. K. Hogg, Consumer Behavior: A European Perspective, 4th Ed, (2010).


Prüfungsinformationen

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Prüfungsmethode/n

please look at Moodle

Prüfungsinhalt/e

please look at Moodle

Beurteilungskriterien/-maßstäbe

please look at Moodle

Beurteilungsschema

Note Benotungsschema

Position im Curriculum

  • Masterstudium International Management (SKZ: 908, Version: 19W.1)
    • Fach: Elective Subjects I: Specialization in International Management (Wahlfach)
      • Cases in International Consumer Behavior and Communication ( 0.0h KS / 4.0 ECTS)
        • 604.700 Cases in International Consumer Behavior and Communication (2.0h KS / 4.0 ECTS)
  • Masterstudium International Management (SKZ: 908, Version: 16W.1)
    • Fach: Electives I: Specialization in International Management (Wahlfach)
      • Cases in International Consumer Behavior and Communication ( 0.0h KS / 4.0 ECTS)
        • 604.700 Cases in International Consumer Behavior and Communication (2.0h KS / 4.0 ECTS)

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Sommersemester 2023
  • 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 4.0ECTS)
Sommersemester 2022
  • 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 4.0ECTS)
Sommersemester 2021
  • 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 4.0ECTS)
Sommersemester 2020
  • 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 4.0ECTS)
Sommersemester 2019
  • 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)
Sommersemester 2018
  • 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)
Sommersemester 2017
  • 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)
Sommersemester 2016
  • 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)
Sommersemester 2015
  • 604.700 KU Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)
Sommersemester 2014
  • 604.700 KU Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)
Sommersemester 2013
  • 604.700 KU Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)