604.111 (23W) Cases in International Marketing

Wintersemester 2023/24

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Erster Termin der LV
11.12.2023 08:30 - 16:30 S.0.05 On Campus
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Überblick

Lehrende/r
LV-Titel englisch Cases in International Marketing
LV-Art Kurs (prüfungsimmanente LV )
LV-Modell Präsenzlehrveranstaltung
Semesterstunde/n 2.0
ECTS-Anrechnungspunkte 4.0
Anmeldungen 30 (35 max.)
Organisationseinheit
Unterrichtssprache Englisch
LV-Beginn 11.12.2023
eLearning zum Moodle-Kurs
Anmerkungen

*** The course is part of the Master's degree programme "International Management" and can therefore only be attended by students enrolled in the Master's degree programme International Management. Incoming exchange students (ERASMUS, Joint Study) and MCM students are welcome too.

*** If you are an International Management student, you can choose if you want to participate in this course (604.111) or in the other course Cases in International Marketing (604.110). You can choose which course suits best in your schedule.

Zeit und Ort

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LV-Beschreibung

Intendierte Lernergebnisse

🗺️🔍📊🛳️📝👨‍💻

🟦 Students gain knowledge and skills by working in teams for an extended period of time on an authentic and complex question from the Carinthian business environment, related to the area of marketing in an international context

Lehrmethodik

🟦 Project-based learning

Inhalt/e

🟦 The Carinthian business environment -- Carinthian export companies -- real-world international marketing questions, challenges, and problems -- market research -- export marketing 

Erwartete Vorkenntnisse

🟦 International Marketing 

Curriculare Anmeldevoraussetzungen

🟦 None

Literatur

🟦 There is no prescribed text for this course. Recommended resources/texts/databases/software will be announced in class.  

Link auf weitere Informationen

https://www.exportoffensive-ktn.at/

Prüfungsinformationen

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Prüfungsmethode/n

🟦 Course attendance and participation (20 grade points = 20%)

🟦 Project-end presentation (80 grade points = 80%)

Prüfungsinhalt/e

🟦 The projects will be assigned in class. 

Beurteilungskriterien/-maßstäbe

Assessment – How Your Final Result Is Determined

The grading for this course is based on a point system:

Grade points

Grade

>90 to 100 points
1        (Very Good)
>78 to 90 points
2        (Good)
>65 to 78 points
3        (Satisfactory)
>50 to 65 points
4        (Sufficient)
0 to 50 points
5        (Failed)


Beurteilungsschema

Note Benotungsschema

Position im Curriculum

  • Masterstudium International Management (SKZ: 908, Version: 19W.1)
    • Fach: Elective Subjects I: Specialization in International Management (Wahlfach)
      • Cases in International Marketing ( 0.0h KS / 4.0 ECTS)
        • 604.111 Cases in International Marketing (2.0h KS / 4.0 ECTS)
  • Masterstudium International Management (SKZ: 908, Version: 16W.1)
    • Fach: Electives I: Specialization in International Management (Wahlfach)
      • Cases in International Marketing ( 0.0h KS / 4.0 ECTS)
        • 604.111 Cases in International Marketing (2.0h KS / 4.0 ECTS)
  • Masterstudium International Management (SKZ: 908, Version: 16W.1)
    • Fach: Electives I: Specialisation in International Management (Wahlfach)
      • Cases in International Marketing ( 0.0h KS / 4.0 ECTS)
        • 604.111 Cases in International Marketing (2.0h KS / 4.0 ECTS)

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Wintersemester 2022/23
  • 604.111 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2021/22
  • 604.111 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2020/21
  • 604.111 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2019/20
  • 604.111 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2018/19
  • 604.111 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2017/18
  • 604.111 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2016/17
  • 604.111 KS Cases in International Marketing (2.0h / 3.0ECTS)
Wintersemester 2015/16
  • 604.111 KS Cases in International Marketing (2.0h / 3.0ECTS)
Sommersemester 2015
  • 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)
Wintersemester 2014/15
  • 604.111 KU Cases in International Marketing (2.0h / 3.0ECTS)