602.414 (23W) SBWL Marketing II: Marktforschung| Market Research
Overview
- Lecturer
- Tutor/Tutors
- Course title german SBWL Marketing II: Marktforschung| Market Research
- Type Lecture - Course (continuous assessment course )
- Course model Attendance-based course
- Hours per Week 2.0
- ECTS credits 4.0
- Registrations 34 (25 max.)
- Organisational unit
- Language of instruction Deutsch
- possible language(s) of the assessment German
- Course begins on 28.11.2023
- eLearning Go to Moodle course
- Seniorstudium Liberale Yes
Time and place
Course Information
Intended learning outcomes
- Die Studierenden können den Marktforschungsprozess beschreiben und zwischen quantitativen und qualitativen Erhebungsmethoden unterscheiden.
- Die Studierenden können selbständig ein Marktforschungsprojekt durchführen.
Teaching methodology
- Vorlesung
- Übungseinheiten/Gruppenarbeiten
- Präsentationen
Course content
- Marktforschungsprozess und Qualitätskriterien
- Primäre und sekundäre Marktforschung
- Quantitative und qualitative Forschungsmethoden
- Design und Stichproben
- Durchführung von diversen Datenerhebungsmethoden
- Beispielhafter Einblick in die Aufbereitung, Analyse, Interpretation und Präsentation von Daten in SPSS
IBM SPSS ist auf allen Rechnern des ZID in den Computerräumen auf dem Campus installiert und kann dort von allen Studierenden kostenlos genutzt werden. Wenn Sie SPSS auf Ihrem eigenen Rechner installieren möchten, können Sie beim ZID eine Studentenlizenz erwerben.
Prior knowledge expected
Empfohlen: VO Marketing Grundlagen (601.620) und Statistik-Kenntnisse
Literature
Lehrbuch: Malhotra, Naresh K.(2020): Marketing Research. An Applied Orientation. 7th edition. Harlow: Pearson.
Weitere Literatur wird während der LV zur Verfügung gestellt.
Intended learning outcomes
Students can describe the marketing research process and can distinguish between quantitative and qualitative data collection methods
Students can conduct a market research project independently
Teaching methodology
- Lectures
- Exercise units/Group work
- Presentations
Course content
- Marketing research process and quality criteria
- Primary and secondary marketing research
- Quantitative and qualitative research methods
- Design and samples/sampling
- Implementation of various data collection methods
- Exemplary insight into the preparation, analysis, interpretation and presentation of data in SPSS.
IBM SPSS is installed on all computers of the ZID in computer rooms on campus and can there be used by all students free of charge. If you want to install SPSS on your own computer, you can purchase a student licence from the ZID.
Prior knowledge expected
Recommended: VO Marketing Basics (601.620) and knowledge of statistics.
Literature
Textbook: Malhotra, N. (2019): Marketing Research. An Applied Orientation, 7th Edition (Global Edition), Pearson.
Further literature will be provided during the lecture.
Examination information
Examination methodology
Gruppenarbeiten, Präsentationen, Klausur
- Gruppenarbeiten während den LV-Einheiten
- Kurzpräsentationen (Gruppenarbeit)
- 1. Klausurtermin: 08.01.2024
- 2. Klausurtermin: 25.01.2024
Examination topic(s)
Gruppenarbeiten, Präsentationen: wird in der LV bekanntgegeben
Klausur: Inhalt des Vorlesungs-Teils
Assessment criteria / Standards of assessment for examinations
(positiv abgeschlossene) Klausur
(positiv abgeschlossener) Anwendungsteil
Examination methodology
Group work, presentations, written exam
- Group work during class
- Short presentations (group work)
- First exam date: January 8th, 2024
- Second exam date: January 25 th, 2024
Examination topic(s)
Group work, presentations: will be announced during the course.
Written exam: Content of the lecture part.
Assessment criteria / Standards of assessment for examinations
(positively completed) written exam
(positively completed) exercise/applying part
Grading scheme
Grade / Grade grading schemePosition in the curriculum
- Bachelor's degree programme Business Administration
(SKZ: 518, Version: 18W.1)
-
Subject: Marketing und Internationales Management
(Compulsory elective)
-
15.2 SBWL Marketing II (
0.0h VO, KS, VC, VI / 4.0 ECTS)
- 602.414 SBWL Marketing II: Marktforschung| Market Research (2.0h VC / 4.0 ECTS) Absolvierung im 3., 4., 5., 6. Semester empfohlen
-
15.2 SBWL Marketing II (
0.0h VO, KS, VC, VI / 4.0 ECTS)
-
Subject: Marketing und Internationales Management
(Compulsory elective)
- Bachelor's degree programme Applied Business Administration
(SKZ: 518, Version: 14W.3)
-
Subject: Marktorientierte Unternehmensführung
(Compulsory elective)
-
Module: Marketing
-
§10(1) Marketing 2: Marktforschung (
2.0h VC / 4.0 ECTS)
- 602.414 SBWL Marketing II: Marktforschung| Market Research (2.0h VC / 4.0 ECTS)
-
§10(1) Marketing 2: Marktforschung (
2.0h VC / 4.0 ECTS)
-
Module: Marketing
-
Subject: Marktorientierte Unternehmensführung
(Compulsory elective)
- Bachelor's degree programme Applied Business Administration
(SKZ: 518, Version: 14W.3)
-
Subject: Product Life Cycle Management
(Compulsory elective)
-
Module: Marketing
-
§10(1) Marketing 2: Marktforschung (
2.0h VC / 4.0 ECTS)
- 602.414 SBWL Marketing II: Marktforschung| Market Research (2.0h VC / 4.0 ECTS)
-
§10(1) Marketing 2: Marktforschung (
2.0h VC / 4.0 ECTS)
-
Module: Marketing
-
Subject: Product Life Cycle Management
(Compulsory elective)
- Bachelor's degree programme Applied Business Administration
(SKZ: 518, Version: 14W.3)
-
Subject: Marketing
(Compulsory elective)
-
§10(2) Marketing 2: Marktforschung oder gleichwertige englischsprachige LV (
2.0h VC / 4.0 ECTS)
- 602.414 SBWL Marketing II: Marktforschung| Market Research (2.0h VC / 4.0 ECTS)
-
§10(2) Marketing 2: Marktforschung oder gleichwertige englischsprachige LV (
2.0h VC / 4.0 ECTS)
-
Subject: Marketing
(Compulsory elective)
- Bachelor's degree programme Information Management
(SKZ: 522, Version: 17W.1)
-
Subject: Marketing
(Compulsory elective)
-
7.2.2 Marketing 2: Marktforschung (
0.0h KS / 4.0 ECTS)
- 602.414 SBWL Marketing II: Marktforschung| Market Research (2.0h VC / 4.0 ECTS) Absolvierung im 5., 6. Semester empfohlen
-
7.2.2 Marketing 2: Marktforschung (
0.0h KS / 4.0 ECTS)
-
Subject: Marketing
(Compulsory elective)
- Bachelor's degree programme Management Information Systems
(SKZ: 522, Version: 20W.2)
-
Subject: Marketing
(Compulsory elective)
-
10.2.2 Marketing II (
0.0h VO, VC, VI, KS / 4.0 ECTS)
- 602.414 SBWL Marketing II: Marktforschung| Market Research (2.0h VC / 4.0 ECTS) Absolvierung im 5. Semester empfohlen
-
10.2.2 Marketing II (
0.0h VO, VC, VI, KS / 4.0 ECTS)
-
Subject: Marketing
(Compulsory elective)
- Bachelor's degree programme Information Management
(SKZ: 522, Version: 12W.1)
-
Subject: Marketing
(Compulsory elective)
-
3.2.2 Marketing 2: Marktforschung (
0.0h KU / 4.0 ECTS)
- 602.414 SBWL Marketing II: Marktforschung| Market Research (2.0h VC / 4.0 ECTS)
-
3.2.2 Marketing 2: Marktforschung (
0.0h KU / 4.0 ECTS)
-
Subject: Marketing
(Compulsory elective)
- Master's degree programme Information and Communications Engineering (ICE)
(SKZ: 488, Version: 15W.1)
-
Subject: Management and Law: Complements (WI)
(Compulsory elective)
-
Management and Law: Complements (
0.0h VO, VK, KU / 8.0 ECTS)
- 602.414 SBWL Marketing II: Marktforschung| Market Research (2.0h VC / 4.0 ECTS)
-
Management and Law: Complements (
0.0h VO, VK, KU / 8.0 ECTS)
-
Subject: Management and Law: Complements (WI)
(Compulsory elective)
- Bachelor's degree programme Business and Law
(SKZ: 519, Version: 18W.1)
-
Subject: Marketing und Internationales Management
(Compulsory elective)
-
7.10.2. SBWL Marketing 2 (
0.0h VO, VC, KS, VI / 4.0 ECTS)
- 602.414 SBWL Marketing II: Marktforschung| Market Research (2.0h VC / 4.0 ECTS) Absolvierung im 4., 5., 6. Semester empfohlen
-
7.10.2. SBWL Marketing 2 (
0.0h VO, VC, KS, VI / 4.0 ECTS)
-
Subject: Marketing und Internationales Management
(Compulsory elective)
Equivalent courses for counting the examination attempts
-
Sommersemester 2024
- 602.414 VC SBWL Marketing II: Marktforschung| Market Research (2.0h / 4.0ECTS)
-
Sommersemester 2023
- 602.414 VC SBWL Marketing II: Marktforschung| Market Research (2.0h / 4.0ECTS)
-
Wintersemester 2022/23
- 602.416 VC SBWL Marketing II: Marktforschung| Market Research (2.0h / 4.0ECTS)
-
Sommersemester 2022
- 602.414 VC SBWL Marketing Vertiefung II: Marktforschung (2.0h / 4.0ECTS)
-
Wintersemester 2021/22
- 602.416 VC IBEC: Digital Business 3: Market Research | SBWL Marketing Vertiefung II: Marktforschung (2.0h / 4.0ECTS)
-
Sommersemester 2021
- 602.416 VC IBEC: Digital Business 3: Market Research | SBWL Marketing Vertiefung II: Marktforschung (2.0h / 4.0ECTS)
-
Wintersemester 2020/21
- 602.414 VC SBWL Marketing Vertiefung II: Marktforschung (2.0h / 4.0ECTS)
-
Sommersemester 2020
- 602.414 VP SBWL Marketing Vertiefung II: Marktforschung (2.0h / 4.0ECTS)
- Wintersemester 2019/20
- Sommersemester 2019
- Wintersemester 2018/19
- Sommersemester 2018
-
Wintersemester 2017/18
- 602.414 VC Marketing 2: Marktforschung (2.0h / 4.0ECTS)
- Sommersemester 2017
-
Wintersemester 2016/17
- 602.414 VC Marketing 2: Marktforschung (2.0h / 4.0ECTS)
-
Sommersemester 2016
- 602.414 VP Marketing 2: Marktforschung/ MIM-Grundlagen 4 (2.0h / 4.0ECTS)
-
Wintersemester 2015/16
- 602.414 VC Marketing 2: Marktforschung (2.0h / 4.0ECTS)
-
Sommersemester 2015
- 602.414 VP Marketing 2: Marktforschung/ MIM-Grundlagen 4 (2.0h / 4.0ECTS)
-
Wintersemester 2014/15
- 602.414 VK Marketing 2: Marktforschung (2.0h / 4.0ECTS)
-
Sommersemester 2014
- 602.414 VK Marketing 2: Marktforschung (2.0h / 4.0ECTS)
-
Wintersemester 2013/14
- 602.414 VP Marketing 2: Marktforschung (2.0h / 4.0ECTS)
-
Sommersemester 2013
- 602.414 VP Marketing 2: Marktforschung/ MIM-Grundlagen 4 (2.0h / 3.0ECTS)
-
Wintersemester 2012/13
- 602.414 VP Marketing 2: Marktforschung / MIM-Grundlagen 4: Übung aus Markforschung (2.0h / 4.0ECTS)
-
Sommersemester 2012
- 602.414 VP MIM-Grundlagen 4: Übung aus Marktforschung (2.0h / 3.0ECTS)
-
Wintersemester 2011/12
- 602.414 VP MIM-Grundlagen 4: Übung aus Markforschung (2.0h / 3.0ECTS)
-
Sommersemester 2011
- 602.414 VP MIM-Grundlagen 4: Übung aus Marktforschung (2.0h / 3.0ECTS)