180.821 (23W) Cross Media Management
Überblick
- Lehrende/r
- Tutor/in/Innen
- LV-Titel englisch Cross Media Management
- LV-Art Vorlesung-Kurs (prüfungsimmanente LV )
- LV-Modell Präsenzlehrveranstaltung
- Semesterstunde/n 2.0
- ECTS-Anrechnungspunkte 4.0
- Anmeldungen 33 (30 max.)
- Organisationseinheit
- Unterrichtssprache Englisch
- mögliche Sprache/n der Leistungserbringung Englisch
- LV-Beginn 05.10.2023
- eLearning zum Moodle-Kurs
Zeit und Ort
LV-Beschreibung
Intendierte Lernergebnisse
To convey the principles of Cross-Media management, to discuss central theories and models of Cross-Media management with a focus on New and Social Media, to practically apply the theoretical knowledge via case studies in collaboration with an Institution for Higher Education or a company.
Lehrmethodik
Introduction to the principles of Cross-Media management and introduction to the conception of case studies, subsequently preparation and presentation of one case study with discussion.
Introduction to the principles of Cross-Media management and introduction to the conception of case studies, subsequently preparation and presentation of one case study with discussion.
Inhalt/e
- Principles of Cross-Media management
- Cross-Media management basic conditions
- Types of Cross-Media management
- Theoretical approaches to Cross-Media management
- Preparation and presentation of case studies
Erwartete Vorkenntnisse
None
Literatur
A detailed literature list will be delivered in the lecture
Intendierte Lernergebnisse
To convey the principles of Cross-Media management, to discuss central theories and models of Cross-Media management with a focus on New and Social Media, to practically apply the theoretical knowledge via case studies.
Lehrmethodik
Introduction to the principles of Cross-Media management and introduction to the conception of case studies, subsequently preparation and presentation of one case study with discussion.
Inhalt/e
Principles of Cross-Media management
Cross-Media management basic conditions
Types of Cross-Media management
Theoretical approaches to Cross-Media management
Preparation and presentation of case studies
Erwartete Vorkenntnisse
None
Literatur
A detailed literature list will be delivered in the course.
Prüfungsinformationen
Prüfungsmethode/n
mündlich und schriftlich
Prüfungsinhalt/e
Eine Präsentation in Gruppenarbeit und die schriftliche Ausarbeitung einer Fallstudie und deren Präsentation
Beurteilungskriterien/-maßstäbe
Wird im Kurs bekannt gegeben und kann in der Feedback-Diskussion besprochen werden
Prüfungsmethode/n
written and oral
Prüfungsinhalt/e
A presentation in group work and the written elaboration of a case study and its presentation.
Beurteilungskriterien/-maßstäbe
Will be announced in the course and can be discussed in the feedback discussion
Beurteilungsschema
Note BenotungsschemaPosition im Curriculum
- Bachelorstudium Betriebswirtschaft
(SKZ: 518, Version: 18W.1)
-
Fach: Freie Wahlfächer
(Freifach)
-
Freie Wahlfächer (
0.0h XX / 9.0 ECTS)
- 180.821 Cross Media Management (2.0h VC / 4.0 ECTS) Absolvierung im 4., 5., 6. Semester empfohlen
-
Freie Wahlfächer (
0.0h XX / 9.0 ECTS)
-
Fach: Freie Wahlfächer
(Freifach)
- Masterstudium Media and Convergence Management
(SKZ: 150, Version: 13W.2)
-
Fach: Gebundene Wahlfächer I (Electives I) - Media and Communication (MC)
(Wahlfach)
-
Cross Media Management (
2.0h VK / 4.0 ECTS)
- 180.821 Cross Media Management (2.0h VC / 4.0 ECTS)
-
Cross Media Management (
2.0h VK / 4.0 ECTS)
-
Fach: Gebundene Wahlfächer I (Electives I) - Media and Communication (MC)
(Wahlfach)
- Masterstudium Medien, Kommunikation & Kultur
(SKZ: 841, Version: 20W.1)
-
Fach: Media and Convergence Management
(Wahlfach)
-
8.2 Special Topics in Media and Convergence Management I ODER Cross Media Management (
0.0h VC / 4.0 ECTS)
- 180.821 Cross Media Management (2.0h VC / 4.0 ECTS) Absolvierung im 1., 2., 3. Semester empfohlen
-
8.2 Special Topics in Media and Convergence Management I ODER Cross Media Management (
0.0h VC / 4.0 ECTS)
-
Fach: Media and Convergence Management
(Wahlfach)
- Masterstudium Cross-Border Studies
(SKZ: 584, Version: 22W.1)
-
Fach: Media and Convergence Management - 1
(Wahlfach)
-
I.11.7 Special Topics in Media and Convergence Management I (
0.0h VC / 4.0 ECTS)
- 180.821 Cross Media Management (2.0h VC / 4.0 ECTS)
-
I.11.7 Special Topics in Media and Convergence Management I (
0.0h VC / 4.0 ECTS)
-
Fach: Media and Convergence Management - 1
(Wahlfach)
- Masterstudium Cross-Border Studies
(SKZ: 584, Version: 22W.1)
-
Fach: Media and Convergence Management
(Wahlfach)
-
II.11.7 Cross Media Management (
0.0h VC / 4.0 ECTS)
- 180.821 Cross Media Management (2.0h VC / 4.0 ECTS)
-
II.11.7 Cross Media Management (
0.0h VC / 4.0 ECTS)
-
Fach: Media and Convergence Management
(Wahlfach)
Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung
-
Wintersemester 2022/23
- 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
-
Wintersemester 2021/22
- 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
-
Wintersemester 2020/21
- 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
-
Wintersemester 2019/20
- 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
-
Wintersemester 2018/19
- 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
-
Wintersemester 2017/18
- 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
-
Wintersemester 2016/17
- 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
-
Wintersemester 2015/16
- 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
-
Wintersemester 2014/15
- 180.821 VK Cross Media Management (2.0h / 4.0ECTS)