602.511 (23S) Service Innovation and Digital Platforms

Sommersemester 2023

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Erster Termin der LV
08.03.2023 13:00 - 17:00 S.0.05 On Campus
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Überblick

Lehrende/r
LV-Titel englisch Service Innovation and Digital Platforms
LV-Art Vorlesung-Kurs (prüfungsimmanente LV )
LV-Modell Präsenzlehrveranstaltung
Semesterstunde/n 2.0
ECTS-Anrechnungspunkte 4.0
Anmeldungen 4 (35 max.)
Organisationseinheit
Unterrichtssprache Englisch
mögliche Sprache/n der Leistungserbringung Englisch
LV-Beginn 08.03.2023
eLearning zum Moodle-Kurs

Zeit und Ort

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LV-Beschreibung

Intendierte Lernergebnisse

  • Define and explain the commonalities and differences between services
  • Understand the approaches to service innovation
  • Apply appropriate concepts, models, tools and techniques of service innovation management, both in a theoretical context but also in applied real-world situations
  • Appreciate the role of digital technologies in service innovation
  • Define and explain the commonalities and differences between digital service platforms
  • Understand the changing roles of customers and sellers in digital service platforms
  • Comprehend the emerging issues in service innovations and digital platforms

Lehrmethodik

The sessions will be structured as follows:


  • A revision of topics covered in the previous session
  • Lecture using PowerPoint Slides 
  • Q/A on the topics covered in the current lecture
  • In-class group work

Inhalt/e

The lecture part of the course is broken down into two parts mainly:

  • A comprehensive introduction to concepts, theories and applications in service innovations
  • A comprehensive introduction to concepts, theories and applications in digital platforms

Literatur

Books

1.  Gallouj Faïz, & Djellal, F. (2010). The Handbook of Innovation and Services: A Multi-disciplinary perspective. Edward Elgar. 

2.  Toivonen, M. (2018). Service innovation: Novel ways of creating value in actor systems. Springer.

3.  Agarwal, R., Selen, W., Roos, G., & Green, R. (2015). The handbook of service innovation. Springer.

4.  Srinivasan, R. (2021). Platform business models: Frameworks, concepts and Design. Springer. 

5.  Reillier, L.C., & Reillier, B. (2017). Platform Strategy: How to Unlock the Power of Communities and Networks to Grow Your Business (1st ed.). Routledge.

A list of additional readings will be shared in due course. 

Prüfungsinformationen

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Prüfungsmethode/n

  • Group or Individual Presentation; depending on the number of enrolled students 
  • A short paper
  • Compulsory Attendance (see below for provisions)

The minimum requirement to complete the course is 60%. 

A detailed overview will be given in the first session of the lecture.

Prüfungsinhalt/e

  • Course Slides
  • Resources Consulted During the Sessions

Beurteilungskriterien/-maßstäbe

The following performance criteria need to be met in order to successfully complete the courses classified as “Vorlesungs-Kurs” (VC):

  • Attendance: you are allowed to miss maximum one session with justification communicated before the session or immediately after the session and without impacting your final grades. NOTE: Attendance in the first session and in the session where group presentation takes place are mandatory. 
  • Partial performance (meeting the respective deadlines)
  • Making the group presentation
  • Submitting the final assignment, homework, seminar papers, etc., within the communicated deadline (summer term 31.07. and winter term 28./29.02.)

In cases where the above-mentioned performance criteria are not met, the course will be evaluated negatively with immediate effect, and students need to retake the course.

Beurteilungsschema

Note Benotungsschema

Position im Curriculum

  • Masterstudium Angewandte Betriebswirtschaft (SKZ: 918, Version: 12W.4)
    • Fach: Dienstleistungsmanagement (Wahlfach)
      • Special Topics Dienstleistungsmanagement I ( 2.0h VC,KS / 4.0 ECTS)
        • 602.511 Service Innovation and Digital Platforms (2.0h VC / 4.0 ECTS)
  • Masterstudium Angewandte Betriebswirtschaft (SKZ: 918, Version: 12W.4)
    • Fach: Dienstleistungsmanagement (Wahlfach)
      • Special Topics Dienstleistungsmanagement II ( 2.0h VC,KS / 4.0 ECTS)
        • 602.511 Service Innovation and Digital Platforms (2.0h VC / 4.0 ECTS)
  • Masterstudium Angewandte Betriebswirtschaft (SKZ: 918, Version: 12W.4)
    • Fach: Special Topics aus BWL (Wahlfach)
      • Cases in Consumer Behavior ( 2.0h VC / 4.0 ECTS)
        • 602.511 Service Innovation and Digital Platforms (2.0h VC / 4.0 ECTS)
  • Masterstudium Information Management (SKZ: 922, Version: 19W.1)
    • Fach: Dienstleistungsmanagement (Wahlfach)
      • 6.5.3 Special Topics Dienstleistungsmanagement ( 0.0h VC, VI, KS, SE / 8.0 ECTS)
        • 602.511 Service Innovation and Digital Platforms (2.0h VC / 4.0 ECTS)
          Absolvierung im 1., 2., 3., 4. Semester empfohlen
  • Masterstudium Informationsmanagement (SKZ: 922, Version: 13W.2)
    • Fach: Dienstleistungsmanagement (Wahlfach)
      • 5.4.3 Special Topics Dienstleistungsmanagement I ( 2.0h VC/KS / 4.0 ECTS)
        • 602.511 Service Innovation and Digital Platforms (2.0h VC / 4.0 ECTS)
  • Masterstudium Informationsmanagement (SKZ: 922, Version: 13W.2)
    • Fach: Dienstleistungsmanagement (Wahlfach)
      • 5.4.4 Special Topics Dienstleistungsmanagement II ( 2.0h VC/KS / 4.0 ECTS)
        • 602.511 Service Innovation and Digital Platforms (2.0h VC / 4.0 ECTS)

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Sommersemester 2024
  • 602.511 VC Service Innovation and Digital Platforms (2.0h / 4.0ECTS)
Wintersemester 2022/23
  • 602.511 VC Service Innovation and Digital Platforms (2.0h / 4.0ECTS)
Sommersemester 2022
  • 602.511 VC Service Business Development (2.0h / 4.0ECTS)
Wintersemester 2020/21
  • 602.511 VC Service Business Development (2.0h / 4.0ECTS)
Wintersemester 2019/20
  • 602.511 VC Service Business Development (2.0h / 4.0ECTS)
Wintersemester 2018/19
  • 602.511 VC Service Business Development (2.0h / 4.0ECTS)
Wintersemester 2017/18
  • 602.511 VC Service Business Development (2.0h / 4.0ECTS)
Wintersemester 2016/17
  • 602.511 VC Special Topics Dienstleistungsmanagement I: New Service Development (2.0h / 4.0ECTS)