602.419 (23S) Consumer Behavior and Media

Sommersemester 2023

Registration deadline has expired.

First course session
23.03.2023 09:00 - 16:00 V.1.04 On Campus
... no further dates known

Overview

Lecturer
Tutor/Tutors
Course title german Consumer Behavior and Media
Type Lecture - Course (continuous assessment course )
Course model Attendance-based course
Hours per Week 2.0
ECTS credits 4.0
Registrations 39 (35 max.)
Organisational unit
Language of instruction Englisch
Course begins on 23.03.2023
eLearning Go to Moodle course
Seniorstudium Liberale Yes

Time and place

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Course Information

Intended learning outcomes

Students are expected to understand important trends of technology and how these influence and change consumer behavior. We discuss trends that affect consumers' media consumptions patterns and talk about potential disruptive technology that may change the way we live and work. All topic are covered based on examples.

Teaching methodology

  • lecture and discussions
  • group work
  • written exam (individual work)
  • oral group presentation

Course content

The aim of this class is to analyze and discuss current developments in the ICT sector and their impacts on society as a whole and consumer behavior in particular.

Topics included are, among others:

  • Living in a hyperconnected world
  • IoT
  • Converging technologies
  • Big Data
  • AR/VR
  • Social media
  • Theoretical concepts including flow theory, unified theory of acceptance and use of technology, and persuasion knowledg

Prior knowledge expected

No specific prior knowledge is required.

Curricular registration requirements

Students must be enrolled in a master's program.
Exchange students (Erasmus or Joint Study) are also admitted.

Literature

Students are asked to read and deal with scientific papers on the topics covered. All papers will be provided in the course.

Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

  • Master's degree programme Business Law (SKZ: 900, Version: 19W.2)
    • Subject: Grundlagen des Rechts, wirtschaftswissenschaftliche Wissensgebiete, sonstige Wissensgebiete mit Bezug zum Recht (Compulsory elective)
      • PM 9.2 Kompetenzerweiterung Wirtschaftswissenschaften ( 0.0h XX / 8.0 ECTS)
        • 602.419 Consumer Behavior and Media (2.0h VC / 4.0 ECTS)
          Absolvierung im 2., 3. Semester empfohlen
  • Master's degree programme Applied Business Administration (SKZ: 918, Version: 12W.4)
    • Subject: Marketing (Compulsory elective)
      • Consumer Behavior and Media ( 2.0h VC / 2.0 ECTS)
        • 602.419 Consumer Behavior and Media (2.0h VC / 2.0 ECTS)
  • Master's degree programme Information Management (SKZ: 922, Version: 19W.1)
    • Subject: Marketing (Compulsory elective)
      • 6.6.2 Consumer Behavior and Media ( 0.0h VC / 2.0 ECTS)
        • 602.419 Consumer Behavior and Media (2.0h VC / 2.0 ECTS)
          Absolvierung im 1., 2., 3., 4. Semester empfohlen
  • Master's degree programme Information Management (SKZ: 922, Version: 13W.2)
    • Subject: Marketing (Compulsory elective)
      • 5.6.2 Consumer Behavior and Media ( 2.0h VC/KS / 2.0 ECTS)
        • 602.419 Consumer Behavior and Media (2.0h VC / 2.0 ECTS)
  • Master's degree programme Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Subject: Innovation and Marketing (IAM) (Compulsory subject)
      • Consumer Behavior and Media (IAM) ( 2.0h VK / 4.0 ECTS)
        • 602.419 Consumer Behavior and Media (2.0h VC / 4.0 ECTS)
          Absolvierung im 2. Semester empfohlen

Equivalent courses for counting the examination attempts

Sommersemester 2022
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2021
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2020
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
Sommersemester 2019
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
Sommersemester 2018
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
Sommersemester 2017
  • 602.419 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2016
  • 602.419 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2015
  • 602.419 VK Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
  • 602.420 VK Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2014
  • 602.419 VK Consumer Behavior and Media (parallel) (2.0h / 2.0ECTS)
  • 602.420 VK Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2013
  • 602.420 VK Consumer Behavior and Media (2.0h / 4.0ECTS)