602.419 (23S) Consumer Behavior and Media
Overview
- Lecturer
- Tutor/Tutors
- Course title german Consumer Behavior and Media
- Type Lecture - Course (continuous assessment course )
- Course model Attendance-based course
- Hours per Week 2.0
- ECTS credits 4.0
- Registrations 39 (35 max.)
- Organisational unit
- Language of instruction Englisch
- Course begins on 23.03.2023
- eLearning Go to Moodle course
- Seniorstudium Liberale Yes
Time and place
Course Information
Intended learning outcomes
Students are expected to understand important trends of technology and how these influence and change consumer behavior. We discuss trends that affect consumers' media consumptions patterns and talk about potential disruptive technology that may change the way we live and work. All topic are covered based on examples.
Teaching methodology
- lecture and discussions
- group work
- written exam (individual work)
- oral group presentation
Course content
The aim of this class is to analyze and discuss current developments in the ICT sector and their impacts on society as a whole and consumer behavior in particular.
Topics included are, among others:
- Living in a hyperconnected world
- IoT
- Converging technologies
- Big Data
- AR/VR
- Social media
- Theoretical concepts including flow theory, unified theory of acceptance and use of technology, and persuasion knowledg
Prior knowledge expected
No specific prior knowledge is required.
Curricular registration requirements
Students must be enrolled in a master's program.
Exchange students (Erasmus or Joint Study) are also admitted.
Literature
Students are asked to read and deal with scientific papers on the topics covered. All papers will be provided in the course.
Examination information
Grading scheme
Grade / Grade grading schemePosition in the curriculum
- Master's degree programme Business Law
(SKZ: 900, Version: 19W.2)
-
Subject: Grundlagen des Rechts, wirtschaftswissenschaftliche Wissensgebiete, sonstige Wissensgebiete mit Bezug zum Recht
(Compulsory elective)
-
PM 9.2 Kompetenzerweiterung Wirtschaftswissenschaften (
0.0h XX / 8.0 ECTS)
- 602.419 Consumer Behavior and Media (2.0h VC / 4.0 ECTS) Absolvierung im 2., 3. Semester empfohlen
-
PM 9.2 Kompetenzerweiterung Wirtschaftswissenschaften (
0.0h XX / 8.0 ECTS)
-
Subject: Grundlagen des Rechts, wirtschaftswissenschaftliche Wissensgebiete, sonstige Wissensgebiete mit Bezug zum Recht
(Compulsory elective)
- Master's degree programme Applied Business Administration
(SKZ: 918, Version: 12W.4)
-
Subject: Marketing
(Compulsory elective)
-
Consumer Behavior and Media (
2.0h VC / 2.0 ECTS)
- 602.419 Consumer Behavior and Media (2.0h VC / 2.0 ECTS)
-
Consumer Behavior and Media (
2.0h VC / 2.0 ECTS)
-
Subject: Marketing
(Compulsory elective)
- Master's degree programme Information Management
(SKZ: 922, Version: 19W.1)
-
Subject: Marketing
(Compulsory elective)
-
6.6.2 Consumer Behavior and Media (
0.0h VC / 2.0 ECTS)
- 602.419 Consumer Behavior and Media (2.0h VC / 2.0 ECTS) Absolvierung im 1., 2., 3., 4. Semester empfohlen
-
6.6.2 Consumer Behavior and Media (
0.0h VC / 2.0 ECTS)
-
Subject: Marketing
(Compulsory elective)
- Master's degree programme Information Management
(SKZ: 922, Version: 13W.2)
-
Subject: Marketing
(Compulsory elective)
-
5.6.2 Consumer Behavior and Media (
2.0h VC/KS / 2.0 ECTS)
- 602.419 Consumer Behavior and Media (2.0h VC / 2.0 ECTS)
-
5.6.2 Consumer Behavior and Media (
2.0h VC/KS / 2.0 ECTS)
-
Subject: Marketing
(Compulsory elective)
- Master's degree programme Media and Convergence Management
(SKZ: 150, Version: 13W.2)
-
Subject: Innovation and Marketing (IAM)
(Compulsory subject)
-
Consumer Behavior and Media (IAM) (
2.0h VK / 4.0 ECTS)
- 602.419 Consumer Behavior and Media (2.0h VC / 4.0 ECTS) Absolvierung im 2. Semester empfohlen
-
Consumer Behavior and Media (IAM) (
2.0h VK / 4.0 ECTS)
-
Subject: Innovation and Marketing (IAM)
(Compulsory subject)
Equivalent courses for counting the examination attempts
-
Sommersemester 2022
- 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
-
Sommersemester 2021
- 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
- Sommersemester 2020
- Sommersemester 2019
- Sommersemester 2018
- Sommersemester 2017
- Sommersemester 2016
- Sommersemester 2015
- Sommersemester 2014
-
Sommersemester 2013
- 602.420 VK Consumer Behavior and Media (2.0h / 4.0ECTS)