604.650 (23S) Global Cultural Skills

Sommersemester 2023

Anmeldefrist abgelaufen.

Erster Termin der LV
20.03.2023 15:00 - 17:00 Kick-off an region/country assignment Off Campus
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Überblick

Lehrende/r
LV-Titel englisch Global Cultural Skills
LV-Art Seminar (prüfungsimmanente LV )
LV-Modell Onlinelehrveranstaltung
Semesterstunde/n 2.0
ECTS-Anrechnungspunkte 6.0
Anmeldungen 7 (40 max.)
Organisationseinheit
Unterrichtssprache Englisch
mögliche Sprache/n der Leistungserbringung Englisch
LV-Beginn 20.03.2023
eLearning zum Moodle-Kurs
Anmerkungen

!!! Please note: The lecture is part of the master's degree programme "International Management" and can therefore only be attended by students registered for the particular programme. 

Zeit und Ort

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LV-Beschreibung

Intendierte Lernergebnisse

The general theme of your assignment is: Business Opportunities for an Austrian company in ….!

Possible regions/countries:  Other EU or European countries outside EU, UK (Brexit), US, China, India, Russia, Brazil, Mexico, Indonesia, Japan, Australia, Nigeria, Ethiopia, Democratic Republic Congo, South Africa, Kenia, Uganda, Tanzania

(Feel free to suggest other regions/countries).

Discussion Areas

While preparing the course paper and presentation, please discuss the following:

  • Describe and analyze the region/country that you have been assigned to in detail (history, political system, economy, society, religion, health system, …). Introduce the region/country to the audience!
  • Pick an Austrian company (or found a start-up) and assume it planned a move to the region/country.
  • Prepare a market analysis for the company (e.g., PESTL) (this is related to topic 1 above) and estimate the market potential.
  • Which form of entry strategy do you recommend (e.g., export, joint venture, strategic alliance, franchise or merger/acquisition)? Why?
  • Describe/develop the company’s or products’ USP for the foreign market. Explain why you think that the move will be successful.  What is the positioning of the company/products in the new market? Why do you think customers will like it?  How does the company differentiate from competitors?  What are the most dangerous pitfalls of the move?
  • Develop the marketing mix: Product, price, distribution, communication (4 Ps or 7 Ps).
  • Prepare a first financial feasibility analysis of the move.

All these aspects will be taken into consideration when your paper is graded. 

The following readings can help get you on track:

  • Statistics from e.g. world bank, UN, WHO, EU, etc.
  • Hollensen, Svend (2017): Global Marketing, Pearson, 7th edition (or other textbooks on international/global marketing)
  • Solomon, Michael R. (2018):  Consumer Behavior, Global Edition, Pearson, 12th edition (or other textbooks on consumer behavior).
  • House, R.J., P.J. Hanges, M. Javidan, P.W. Dorfman, and V. Gupta, (2004, eds.), Culture, Leadership, and Organizations, Thousand Oaks: Sage
  • Hofstede, G. (2001). Culture’s consequences: Comparing values, behaviors, institutions and organizations across nations (2nd Ed.). Thousand Oaks, CA: Sage
  • Hall, S. (1996). Stuart Hall: Critical Dialogues in Cultural Studies;
  • Schwartz, Sh. (1994). Beyond individualism/collectivism: New cultural dimensions of values. In Kim, Uichol; Triandis, Harry C.; Kâğitçibaşi, Çiğdem; Choi, Sang-Chin and Yoon, Gene (Eds). Individualism and collectivism: Theory, method, and applications. Cross-cultural research and methodology series, Vol. 18, (pp. 85-119). Thousand Oaks, CA, US: Sage Publications, Inc.

The list above is by no means exhaustive, so feel free to add appropriate sources.

Lehrmethodik inkl. Einsatz von eLearning-Tools

Requirements

For this course you will be required to prepare a business analysis and

(1) submit it as a course paper (individual paper), and

(2) make a creative presentation of your findings, and

(3) attend the days of presentation and participate actively.

Important Dates and Deadlines: see Moodle

Erwartete Vorkenntnisse

This course is reserved exclusively for International Management students who spend their semester abroad in summer/winter semester 2022 or who study under the Covid-19 regulation. Students who start their International Management studies in March 2022 are advised to enroll in this course in a later semester. 

Curriculare Anmeldevoraussetzungen

The lecture is part of the master's degree programme "International Management" and can therefore only be attended by students registered for the particular programme.

Literatur

See Moodle

Prüfungsinformationen

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Prüfungsmethode/n

Written Report

Presentation

Class attendance and participation

Prüfungsinhalt/e

Case description of a company's internationalization to one country

Beurteilungskriterien/-maßstäbe

Quality of written report, completeness

Quality of presentation

Beurteilungsschema

Note Benotungsschema

Position im Curriculum

  • Masterstudium International Management (SKZ: 908, Version: 19W.1)
    • Fach: Global Cultural Skills (Pflichtfach)
      • 8.1 Global Cultural Skills ( 0.0h SE / 6.0 ECTS)
        • 604.650 Global Cultural Skills (2.0h SE / 6.0 ECTS)
  • Masterstudium International Management (SKZ: 908, Version: 16W.1)
    • Fach: Global Cultural Skills (Pflichtfach)
      • Global Cultural Skills ( 0.0h SE / 6.0 ECTS)
        • 604.650 Global Cultural Skills (2.0h SE / 6.0 ECTS)

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Sommersemester 2024
  • 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)
Wintersemester 2023/24
  • 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)
Wintersemester 2022/23
  • 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)
Sommersemester 2022
  • 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)
Wintersemester 2021/22
  • 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)
Sommersemester 2021
  • 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)
Wintersemester 2020/21
  • 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)
Wintersemester 2019/20
  • 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)
Wintersemester 2018/19
  • 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)
Wintersemester 2017/18
  • 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)
Wintersemester 2016/17
  • 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)
Wintersemester 2015/16
  • 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)
Wintersemester 2014/15
  • 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)
Wintersemester 2013/14
  • 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)
Wintersemester 2012/13
  • 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)