604.020 (23S) International Services

Sommersemester 2023

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Erster Termin der LV
02.05.2023 13:00 - 17:00 HS 9 On Campus
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Überblick

Lehrende/r
LV-Titel englisch International Services
LV-Art Vorlesung
LV-Modell Präsenzlehrveranstaltung
Semesterstunde/n 1.0
ECTS-Anrechnungspunkte 1.5
Anmeldungen 37
Organisationseinheit
Unterrichtssprache Englisch
mögliche Sprache/n der Leistungserbringung Englisch
LV-Beginn 02.05.2023
eLearning zum Moodle-Kurs
Anmerkungen

!!! Please note: The lecture is part of the master's degree programme "International Management" and can therefore only be attended by students registered for the particular programme. MCM students and Incoming exchange students are welcome, too.

Zeit und Ort

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LV-Beschreibung

Intendierte Lernergebnisse

- Applied knowledge at the interface of service and international management.

- Analytical skills allowing to structure and solve a complex business problem.

- Team-work and presentational skills

This course‘s content is market-oriented and at the interface of Service Management and International Management. Students will learn the whole process of expanding and iternationalizing a Service Company in a theoretical and practical way. Every useful tool, process and the Framework will be discussed. 

Lehrmethodik

- Course slides, discussion and case studies

- Work in groups

Inhalt/e

The International Service Management module is developed in recognition of the fact that much of the world economy is dominated by services. Understanding the concepts of effective service management is essential for any student wishing to join and succeed in a service-oriented firm. The theme of the module is based on the understanding that service organizations (e.g. banks, transportation companies, consulting companies, hotels, hospitals, educational institutions, etc.) management require a distinctive approach than manufacturing organizations. Beginning with the service encounter, service managers must blend marketing, technology, people, and information to achieve a distinctive competitive advantage. The module will provide a sound overview of the main theories and concepts in service management. It will differentiate between service production and manufacturing and, in particular, highlight the fact that services are, by definition, co-produced by customers and service provider. The module will also focus on different ways of improving service performance and creating value for customers while avoiding the pitfalls of an exclusive focus on financial indicators. In addition, the module will provide methods and tools to enable graduates to systematically analyse and improve potential gaps in the organisation’s service orientation.

Literatur

Literature will be announced in class.

Prüfungsinformationen

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Prüfungsmethode/n

Written exam

Prüfungsinhalt/e

Contents in class

Beurteilungskriterien/-maßstäbe

- Contents in class

- Participation in class


Beurteilungsschema

Note Benotungsschema

Position im Curriculum

  • Masterstudium International Management (SKZ: 908, Version: 19W.1)
    • Fach: Principles of International Business (Pflichtfach)
      • 1.2 International Services ( 0.0h VC / 1.5 ECTS)
        • 604.020 International Services (1.0h VO / 1.5 ECTS)
  • Masterstudium International Management (SKZ: 908, Version: 16W.1)
    • Fach: Principles of International Business (Pflichtfach)
      • International Services ( 0.0h VC / 1.5 ECTS)
        • 604.020 International Services (1.0h VO / 1.5 ECTS)

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Sommersemester 2024
  • 604.020 VO International Services (1.0h / 1.5ECTS)
Sommersemester 2022
  • 604.020 VO International Services (1.0h / 1.5ECTS)
Sommersemester 2021
  • 604.020 VO International Services (1.0h / 1.5ECTS)
Sommersemester 2020
  • 604.020 VO International Services (1.0h / 1.5ECTS)
Sommersemester 2019
  • 604.020 VO International Services (0.0h / 1.5ECTS)
Sommersemester 2018
  • 604.020 VO International Services (1.0h / 1.5ECTS)
Sommersemester 2017
  • 604.020 VO International Services (1.0h / 1.5ECTS)