601.621 (22S) BUS 6: Marketing
Überblick
Weitere Informationen zum Lehrbetrieb vor Ort finden Sie unter: https://www.aau.at/corona.
- Lehrende/r
- LV-Titel englisch BUS 6: Marketing
- LV-Art Vorlesung
- LV-Modell Onlinelehrveranstaltung
- Semesterstunde/n 2.0
- ECTS-Anrechnungspunkte 4.0
- Anmeldungen 51
- Organisationseinheit
- Unterrichtssprache Englisch
- mögliche Sprache/n der Leistungserbringung Englisch
- LV-Beginn 08.03.2022
- eLearning zum Moodle-Kurs
Zeit und Ort
LV-Beschreibung
Intendierte Lernergebnisse
The course provides an introduction to the field of marketing. At the end of the course students should have a full understanding of the concept of marketing. They should be able to identify and handle the most important areas of marketing planning and develop respective skills for evaluating strategic as well as operative marketing decisions. A strong focus is placed on the entrepreneurial relevance of marketing tasks.
Lehrmethodik inkl. Einsatz von eLearning-Tools
Lectures, video material, class discussions, feedback questions. The course will be presented via BigBlueButton. In order to be able to watch videos that are part of the lecture without problems, you will need a smartphone in addition to your laptop.
Inhalt/e
The lecture starts out with a discussion of the evolvement of the marketing idea and introduces different approaches toward marketing (concepts of marketing). After a brief overview on strategic planning methods a detailed discussion of the core marketing instruments (product management, pricing, promotion/advertising, sales and logistics) and specific operational options for companies are provided. Further on, insights on marketing research techniques und customer behavior research are addressed. And finally, different sectors of marketing application (industry, services, international, nonprofit) and respective job opportunities are reflected with the students.
Literatur
As a backup source: William M. Pride; O. C. Ferrell, Marketing, CengageLearning, Inc. (Do not buy it advance, details are advised in class).
Prüfungsinformationen
Geänderte Prüfungsinformationen (COVID-19 Ausnahmeregelung)
In case that a written exam is not possible at the university due to the Covid Situtation, a change will be made to an online exam or an oral exam.
Prüfungsmethode/n
Written Exam
Prüfungsinhalt/e
please look at Moodle or to be announced in class
Beurteilungskriterien/-maßstäbe
please look at Moodle or to be announced in class
Beurteilungsschema
Note BenotungsschemaPosition im Curriculum
- Bachelorstudium International Business and Economics
(SKZ: 516, Version: 19W.1)
-
Fach: Principles of Business
(Pflichtfach)
-
1.7 BUS 6: Marketing (
0.0h VO, VI / 4.0 ECTS)
- 601.621 BUS 6: Marketing (2.0h VO / 4.0 ECTS) Absolvierung im 1., 2., 3., 4. Semester empfohlen
-
1.7 BUS 6: Marketing (
0.0h VO, VI / 4.0 ECTS)
-
Fach: Principles of Business
(Pflichtfach)
Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung
-
Sommersemester 2024
- 601.621 VO BUS 6: Marketing (2.0h / 4.0ECTS)
-
Sommersemester 2023
- 601.621 VO BUS 6: Marketing (2.0h / 4.0ECTS)
-
Sommersemester 2021
- 601.621 VO BUS 6: Marketing (2.0h / 4.0ECTS)
-
Sommersemester 2020
- 601.621 VO BUS 6: Marketing (2.0h / 4.0ECTS)
-
Sommersemester 2013
- 601.621 PS Marktorientierte Unternehmensführung (2.0h / 3.0ECTS)