602.411 (22S) Special Topics in Consumer Behavior: empirical research
Überblick
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- Lehrende/r
- LV-Titel englisch Special Topics in Consumer Behavior: empirical research
- LV-Art Vorlesung-Kurs (prüfungsimmanente LV )
- LV-Modell Blended-Learning-Lehrveranstaltung
- Online-Anteil 60%
- Semesterstunde/n 2.0
- ECTS-Anrechnungspunkte 4.0
- Anmeldungen 11 (30 max.)
- Organisationseinheit
- Unterrichtssprache Englisch
- LV-Beginn 04.03.2022
- eLearning zum Moodle-Kurs
- Seniorstudium Liberale Ja
Zeit und Ort
LV-Beschreibung
Intendierte Lernergebnisse
Marketing Research is usually conducted empirically. As preparation for the Master's thesis, this course will enable students to plan and conduct an empirical research study. The focus will be on different research designs, data collection forms, measurement and scaling techniques, as well as on selected techniques and tools for analyzing empirical data. The course will help to understand the marketing research process theoretically and practically.
Lehrmethodik inkl. Einsatz von eLearning-Tools
The course is divided into a theoretical part, where inputs are discussed, and a practical part, in which students have to form groups and work on a given research project.
Inhalt/e
In this course according to the marketing research process you will
- define the problem
- determine the research design
- design data collection forms and questionnaires
- determine sample plan and size
- collect the data
- analyze and interpret the data with SPSS
- prepare the research report and presentation
Erwartete Vorkenntnisse
Basic understanding of empirical research
Prüfungsinformationen
Prüfungsmethode/n
- Individual assignments
- Group works and presentations
- Project work
- Attendance and participation
Prüfungsinhalt/e
Conceptual framework, research design and analysis
Beurteilungskriterien/-maßstäbe
- Completeness and quality of individual and group assignments
- Quality of contribution to project work
- Active participation in class
Beurteilungsschema
Note BenotungsschemaPosition im Curriculum
- Masterstudium Angewandte Betriebswirtschaft
(SKZ: 918, Version: 12W.4)
-
Fach: Marketing
(Wahlfach)
-
Special Topics in Consumer Behavior (
2.0h VC / 4.0 ECTS)
- 602.411 Special Topics in Consumer Behavior: empirical research (2.0h VC / 4.0 ECTS)
-
Special Topics in Consumer Behavior (
2.0h VC / 4.0 ECTS)
-
Fach: Marketing
(Wahlfach)
- Masterstudium International Management
(SKZ: 908, Version: 19W.1)
-
Fach: Freie Wahlfächer
(Freifach)
-
Freie Wahlfächer (
0.0h XX / 9.0 ECTS)
- 602.411 Special Topics in Consumer Behavior: empirical research (2.0h VC / 4.0 ECTS)
-
Freie Wahlfächer (
0.0h XX / 9.0 ECTS)
-
Fach: Freie Wahlfächer
(Freifach)
- Masterstudium Informationsmanagement
(SKZ: 922, Version: 13W.2)
-
Fach: Marketing
(Wahlfach)
-
5.6.3 Special Topics in Consumer Behavior (
2.0h VC/KS / 4.0 ECTS)
- 602.411 Special Topics in Consumer Behavior: empirical research (2.0h VC / 4.0 ECTS)
-
5.6.3 Special Topics in Consumer Behavior (
2.0h VC/KS / 4.0 ECTS)
-
Fach: Marketing
(Wahlfach)
- Masterstudium Media and Convergence Management
(SKZ: 150, Version: 13W.2)
-
Fach: Freie Wahlfächer (Options)
(Freifach)
-
Freie Wahlfächer (Options) (
0.0h XX / 6.0 ECTS)
- 602.411 Special Topics in Consumer Behavior: empirical research (2.0h VC / 4.0 ECTS) Absolvierung im 3., 4. Semester empfohlen
-
Freie Wahlfächer (Options) (
0.0h XX / 6.0 ECTS)
-
Fach: Freie Wahlfächer (Options)
(Freifach)
Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung
-
Sommersemester 2021
- 602.411 VC Special Topics in Consumer Behavior: empirical research (2.0h / 4.0ECTS)
-
Sommersemester 2019
- 602.411 VC Special Topics in Consumer Behavior: empirical research (2.0h / 4.0ECTS)
-
Sommersemester 2018
- 602.411 VC Special Topics in Consumer Behavior: empirical research (2.0h / 4.0ECTS)
-
Sommersemester 2017
- 602.411 VC Special Topics in Consumer Behavior: empirical research (2.0h / 4.0ECTS)
-
Wintersemester 2016/17
- 602.411 VC Special Topics in Consumer Behavior: empirical research (2.0h / 4.0ECTS)
-
Sommersemester 2015
- 602.411 VP Special Topics in Consumer Behavior (2.0h / 4.0ECTS)
-
Wintersemester 2014/15
- 602.411 VK Special Topics in Consumer Behavior: (2.0h / 4.0ECTS)
-
Sommersemester 2014
- 700.009 SE Das Spiel als Gegenstand interdiszipinärer Forschung (Sparkassenseminar) (2.0h / 4.0ECTS)
-
Wintersemester 2012/13
- 602.412 VP Special Topics MIM / MIM-Grundlagen 3/ MIM-Vertiefung 2/ Medienmanagement: International Advertising (2.0h / 3.0ECTS)