602.415 (22S) Bachelorseminar Marketing and International Management (MIM)

Sommersemester 2022

Registration deadline has expired.

First course session
17.03.2022 17:00 - 19:00 Online Off Campus
... no further dates known

Overview

Due to the COVID-19 pandemic, it may be necessary to make changes to courses and examinations at short notice (e.g. cancellation of attendance-based courses and switching to online examinations).

For further information regarding teaching on campus, please visit: https://www.aau.at/en/corona.
Lecturer
Course title german Bachelorseminar Marketing und Internationales Management (MIM)
Type Seminar (continuous assessment course )
Course model Attendance-based course
Hours per Week 2.0
ECTS credits 4.0
Registrations 10 (30 max.)
Organisational unit
Language of instruction Deutsch
possible language(s) of the assessment German , English
Course begins on 17.03.2022
eLearning Go to Moodle course
Remarks (english)

Students of the Bachelor's programme International Business and Economics (IBEc) are welcome. The Bachelor's seminar Marketing and International Management (MIM) is held in English in the winter semester if required and will be held in German in the summer semester. 

Time and place

Please note that the currently displayed dates may be subject to change due to COVID-19 measures.
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Course Information

Intended learning outcomes

Das Lernergebnis ist eine den Grundsätzen wissenschaftlichen Arbeitens entsprechende, qualitativ anspruchsvolle Bachelorarbeit.

Teaching methodology

Es gibt jedes Semester ein Rahmenthema mit Themenvorschlägen.  Präferenzen und zum Rahmenthema passende Wunschthemen werden bei der Themenvergabe berücksichtigt.

Die Bachelorarbeiten werden in Einzelarbeit geschrieben. 


Course content

Ein aktuelles Rahmenthema und mögliche Themenvorschläge werden in der ersten Blockveranstaltung vorgestellt. 

Die für die Erstellung der Bachelorarbeit nötigen Kenntnisse der Grundsätze des wissenschaftlichen Arbeitens und der Datenbankrecherche werden im Rahmen des Seminars vermittelt.

Prior knowledge expected

Da das Bachelorseminar die Abschlusslehrveranstaltung aus MIM im Bachelorstudium darstellt, sind inhaltliche Kenntnisse aus MIM-Lehrveranstaltungen wünschenswert.

Curricular registration requirements

Folgende Lehrveranstaltungen sollten spätestens zum Zeitpunkt des Hochladens der fertigen Bachelorarbeit vorliegen:

Für Studierende der Betriebswirtschaft (Studienplan Bachelorstudium Angewandte Betriebswirtschaft 14W, Betriebswirtschaft 18W):

  • Methoden empirischer Sozial- und Wirtschaftsforschung
  • SE aus Soziologie
  • SBWL Marketing I/ Marketing 1: Konsumentenverhalten (VO/VI) 
  • SBWL Marketing II/Marketing 2: Marktforschung (VK) 
  • ABWL VI: Marketing Grundlagen/Marketing (VO)
  • plus: SBWL Marketing III: Digital Marketing (VK) (ab Bachelorstudium Betriebswirtschaft 18W)

Für Studierende des Bachelorstudiums International Business and Economics (IBEc, 19W):

  • BUS 6: Marketing
  • zusätzlich empfohlen: Methodoloy 1, Methodology 2

Anmerkung zum Zeitpunkt des Hochladens der fertigen Bachelorarbeit: die fertige Bachelorarbeit sollte  lt. Satzung bis spätestens 28. Februar 2023 hochgeladen werden.

Literature

Die eigenständige Literatursuche zum eigenen Thema ist zentraler Bestandteil der Bachelorarbeit. Es wird erwartet, dass auch die relevante englischsprachige Literatur zum jeweiligen Thema recherchiert, gelesen und in der schriftlichen Arbeit verarbeitet wird.

Intended learning outcomes

The objective of the bachelor seminar in marketing is to guide students in a way that will allow them to create a bachelor thesis of high quality that meets the principles of scientific writing.

Teaching methodology

The topic list for the current seminar will be presented during the preliminary discussion (date and room see course card in ZEUS).  At the beginning of each semester, a general topic is defined that acts as framework for the topic list and students individual topics. After the preliminary discussion, students should send a preference list containing three desired topics (from the topic list) to the lecturer. Alternatively, students can suggest their own topic (which should also be based on the presented general topic).

To take part in the seminar please sign up for the course through ZEUS and consider the terms of admission.

Generally, the bachelor thesis should be written individually. According to the relevant curriculum, students studying International Business Administration and students of International Business and Economics (IBEc) have to write their thesis in English whereas students studying Business Administration can choose between German and English and usually write in German.

The topic assignment list can be accessed through the related Moodle course.

The seminar also consists of a compulsory writing tutorial that was integrated into the course to improve the overall quality of the bachelor thesis. Provided that a tutorial will be financed in the summer term, it will be organized by the ScheibCenter and will offer tailored support in the preparation of the methodological part of the bachelor thesis. Details concerning the writing tutorial will be explained during the preliminary discussion (date and room see course card in ZEUS).  

Terms of admission:

A maximum of 30 students are accepted to the course. 

Prerequisits for uploading the final bachelor thesis: 

for students of Business Administration (curriculum  2014 and 2018)

  • Methoden der empirischen Sozialforschung
  • Seminar aus Soziologie
  • SBWLMarketing I/Marketing 1: Konsumentenverhalten (VO/VI)
  • SBWLMarketing II/Marketing 2: Marktforschung (VK)
  • SBWLMarketing Grundlagen/Marketing (VO)

plus

  • SBWL Marketing III: Digital Marketing (VK) (students of Business Administration curriculum 18W)

for students of International Business and Economics (IBEc):

  • BUS 6: Marketing
  • additionally recommended: Methodology 1, Methodology 2

Note: Deadline for uploading the final bachelor thesis is January 31, 2023 (or - in accordance with the teacher - beyond, if necessary).

Course content

During the preliminary discussion (date and room see ZEUS), the organisational details of the seminar will be addressed and the topics will be presented and explained. Once the topics are distributed participants should start with their individual literature search (ASAP!).

Two terms are compulsory in order to discuss the outline of one’s own bachelor thesis:

  • 1st discussion of the bachelor thesis outlines: date see course card in ZEUS| BBB  (individual meetings of around 30 minutes with a prelimary time schedule)
  • 2nd discussion of the bachelor thesis outlines: date see course card in ZEUS | BBB (individual meetings of around 30 minutes with a preliminary time schedule)

The 1st discussion of the bachelor thesis outlines will be the first graded performance of the bachelor seminar. 

Prior knowledge expected

As the bachelor seminar is the last marketing course in the bachelor programme, participants should preferably possess knowledge of the contents of the courses cited above.

Curricular registration requirements

Prerequisits for uploading the final bachelor thesis: 

for students of Business Administration (curriculum  2014 and 2018)

  • Methoden der empirischen Sozialforschung
  • Seminar aus Soziologie
  • SBWLMarketing I/Marketing 1: Konsumentenverhalten (VO/VI)
  • SBWLMarketing II/Marketing 2: Marktforschung (VK)
  • SBWLMarketing Grundlagen/Marketing (VO)

plus

  • SBWL Marketing III: Digital Marketing (VK) (students of Business Administration curriculum 18W)

for students of International Business and Economics (IBEc):

  • BUS 6: Marketing
  • additionally recommended: Methodology 1, Methodology 2

Note: Deadline for uploading the final bachelor thesis is January 31, 2023 (or - in accordance with the teacher - beyond, if necessary). All of the prerequisits should be fulfilled at the time of uploading the final bachelor thesis.

Literature

The autonomous literature search for the students own topic is a central part of the bachelor thesis. Participants are expected to individually search for and read recent literature (in English language) and include this literature into their bachelor thesis.

All of the relevant skills in scientific writing and literature (database) search will be discussed in two block terms:

Introduction into scientific skills:

date see course card in ZEUS | BBB-webinar, see course card in ZEUS

Introduction into the possibilities of data base literature search offered by the library of AAU (UBK):

date see course card in ZEUS | BBB-webinar, see course card in ZEUS

Link to further information

see Moodle course

Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Examination methodology

Im Rahmen des Seminars sind schriftliche und mündliche Teilleistungen zu erbringen (siehe Moodle-Kurs).

Examination topic(s)

Es findet eine Beurteilung auf der Basis der Teilleistungen statt.

Assessment criteria / Standards of assessment for examinations


  • Grobgliederung und Grundlagenliteratur  (10 %)
  • Nachweis der Teilnahme an 2 Terminen der Pool-LV Bachelorarbeit kompakt: Schreibcoaching für Studierende der WIWI 2  (10 %)
  • Schriftliche Ausarbeitung zum aktuellen Stand der Arbeit (10%)
  • Vorversion der Bachelorarbeit  (20%)
  • Aktive Beteiligung an der Diskussion (10 %)
  • Präsentation der Vorversion der Bachelorarbeit (40%)



Examination methodology

During the seminar students have to deliver different partial performances in written and oral form.

Examination topic(s)

The assessment of the grade is based on different partial performances as will be explained in the introductory session (date see section date and location). 

Assessment criteria / Standards of assessment for examinations

The assessment and thus the grade is based on different criteria as follows (for students of Business Administration Curriculum 18W and for IBEc students):

  • 1st and 2nd discussion of the outline  (20 %)
  • active participation in the interactive research workshop (date see section date and location) (10 %)
  •  quality of the preliminary version of the own bachelorthesis for the single blind peer review process (10%)
  •  writing a single blind peer review for another student's preliminary version of bachelor thesis (due date see Moodle course) (10 %)
  •  presentation of the own bachelor thesis at the end of the term (date see section date and location) (50%)
  • Sum:   100%

For further information see the introductory session (see section date and location).

In case that  the students vote against a peer-review process, the percentages for the grades will be changed. 

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

  • Bachelor's degree programme Business Administration (SKZ: 518, Version: 18W.1)
    • Subject: Bachelorarbeit und Bachelorseminar (Compulsory subject)
      • Bachelorseminar ( 0.0h SE / 2.0 ECTS)
        • 602.415 Bachelorseminar Marketing and International Management (MIM) (2.0h SE / 4.0 ECTS)
          Absolvierung im 5., 6. Semester empfohlen
  • Bachelor's degree programme Applied Business Administration (SKZ: 518, Version: 14W.3)
    • Subject: Seminar mit Bachelorarbeit (Compulsory subject)
      • §10(1) Bachelorseminar ( 2.0h SE / 4.0 ECTS)
        • 602.415 Bachelorseminar Marketing and International Management (MIM) (2.0h SE / 4.0 ECTS)
  • Bachelor's degree programme Applied Business Administration (SKZ: 518, Version: 14W.3)
    • Subject: Seminar mit Bachelorarbeit (Compulsory subject)
      • §10(1) Bachelorseminar ( 2.0h SE / 4.0 ECTS)
        • 602.415 Bachelorseminar Marketing and International Management (MIM) (2.0h SE / 4.0 ECTS)
  • Bachelor's degree programme Information Management (SKZ: 522, Version: 17W.1)
    • Subject: Grundlagen des Informationsmanagements und Forschungsmethodik (Compulsory subject)
      • 3.4 Seminar aus Wirtschaftsinformatik ( 2.0h SE / 2.0 ECTS)
        • 602.415 Bachelorseminar Marketing and International Management (MIM) (2.0h SE / 2.0 ECTS)
          Absolvierung im 6. Semester empfohlen
  • Bachelor's degree programme Management Information Systems (SKZ: 522, Version: 20W.2)
    • Subject: Bachelorarbeit und Bachelorseminar (Compulsory subject)
      • Bachelorseminar ( 0.0h SE / 2.0 ECTS)
        • 602.415 Bachelorseminar Marketing and International Management (MIM) (2.0h SE / 2.0 ECTS)
          Absolvierung im 6. Semester empfohlen
  • Bachelor's degree programme Information Management (SKZ: 522, Version: 12W.1)
    • Subject: Grundlagen des Informationsmanagements und Forschungsmethodik (Compulsory subject)
      • 3.4 Seminar aus Wirtschaftsinformatik ( 2.0h SE / 2.0 ECTS)
        • 602.415 Bachelorseminar Marketing and International Management (MIM) (2.0h SE / 2.0 ECTS)
  • Bachelor's degree programme International Business and Economics (SKZ: 516, Version: 19W.1)
    • Subject: Bachelorarbeit und Bachelorseminar (Compulsory subject)
      • Bachelorseminar ( 0.0h SE / 2.0 ECTS)
        • 602.415 Bachelorseminar Marketing and International Management (MIM) (2.0h SE / 2.0 ECTS)
          Absolvierung im 5., 6. Semester empfohlen

Equivalent courses for counting the examination attempts

Wintersemester 2024/25
  • 602.415 SE Bachelorarbeit und Bachelorseminar aus Marketing (2.0h / 4.0ECTS)
Sommersemester 2024
  • 602.415 SE Bachelorarbeit und Bachelorseminar aus Marketing (2.0h / 4.0ECTS)
Wintersemester 2023/24
  • 602.415 SE Bachelorarbeit und Bachelorseminar aus Marketing (2.0h / 4.0ECTS)
Sommersemester 2023
  • 602.415 SE Bachelorarbeit und Bachelorseminar aus Marketing (2.0h / 4.0ECTS)
Wintersemester 2022/23
  • 602.415 SE Bachelorarbeit und Bachelorseminar aus Marketing (2.0h / 4.0ECTS)
Wintersemester 2021/22
  • 602.415 SE Bachelorseminar Marketing und Internationales Management (MIM) (2.0h / 4.0ECTS)
Sommersemester 2021
  • 602.415 SE Bachelorseminar Marketing und Internationales Management (MIM) (2.0h / 4.0ECTS)
Wintersemester 2020/21
  • 602.415 SE Bachelorseminar Marketing und Internationales Management (MIM) (2.0h / 4.0ECTS)
Sommersemester 2020
  • 602.415 SE Bachelorseminar Marketing und Internationales Management (MIM) (2.0h / 4.0ECTS)
Wintersemester 2019/20
  • 602.415 SE Bachelorseminar Marketing und Internationales Management (MIM) (2.0h / 4.0ECTS)
Sommersemester 2019
  • 602.415 SE Bachelorseminar Marketing und Internationales Management (MIM) (2.0h / 4.0ECTS)
Wintersemester 2018/19
  • 602.415 SE Bachelorseminar Marketing und Internationales Management (MIM) (2.0h / 4.0ECTS)
Sommersemester 2018
  • 602.415 SE Bachelorseminar Marketing und Internationales Management (MIM) (2.0h / 4.0ECTS)
Wintersemester 2017/18
  • 602.415 SE Bachelorseminar Marketing und Internationales Management (MIM) (2.0h / 4.0ECTS)
Sommersemester 2017
  • 602.415 SE Bachelor Seminar Marketing und Internationales Management (MIM) (2.0h / 4.0ECTS)
Wintersemester 2016/17
  • 602.415 SE Bachelor Seminar Marketing und Internationales Management (MIM) (2.0h / 4.0ECTS)
Sommersemester 2016
  • 602.415 SE Bachelor Seminar Marketing und Internationales Management (MIM) (2.0h / 4.0ECTS)
Wintersemester 2015/16
  • 602.415 SE Bachelor Seminar Marketing und Internationales Management (MIM) (2.0h / 4.0ECTS)
Sommersemester 2015
  • 602.415 SE Bachelor Seminar Marketing und Internationales Management (MIM) (2.0h / 4.0ECTS)
Wintersemester 2014/15
  • 602.415 SE Bachelorseminar MIM (2.0h / 4.0ECTS)
Sommersemester 2014
  • 602.415 SE Bachelorseminar Marketing (2.0h / 4.0ECTS)
Wintersemester 2013/14
  • 602.415 SE Bachelorseminar MIM (2.0h / 4.0ECTS)
Sommersemester 2013
  • 602.415 SE Bachelorseminar Marketing/ MIM-Grundlagen 5a: Seminar (2.0h / 4.0ECTS)
Wintersemester 2012/13
  • 602.415 SE Bachelorseminar MIM/ MIM-Grundlagen 5a: Seminar (2.0h / 4.0ECTS)