602.416 (21W) IBEC: Digital Business 3: Market Research| SBWL Marketing Specialization II: Market Research
Overview
For further information regarding teaching on campus, please visit: https://www.aau.at/en/corona.
- Lecturer
- Tutor/Tutors
- Course title german IBEC: Digital Business 3: Market Research | SBWL Marketing Vertiefung II: Marktforschung
- Type Lecture - Course (continuous assessment course )
- Course model Online course
- Hours per Week 2.0
- ECTS credits 4.0
- Registrations 58 (25 max.)
- Organisational unit
- Language of instruction English
- possible language(s) of the assessment English
- Course begins on 18.10.2021
- eLearning Go to Moodle course
- Seniorstudium Liberale Yes
Time and place
Course Information
Intended learning outcomes
Students can describe the marketing research process and can distinguish between quantitative and qualitative data collection methods
Students can conduct a market research project independently
Students gain basic knowledge in SPSS
Teaching methodology including the use of eLearning tools
Lectures
Group assignments
Presentations
Working with SPSS
Course content
- Marketing research process and quality criteria
- Secondary marketing research
- Quantitative and qualitative research methods
- Design and samples
- Conducting surveys
- Editing data (with SPSS)
- Analyzing data (with SPSS)
- Interpreting and presenting data
IBM SPSS is installed on all computers of the ZID in computer rooms on campus and can there be used by all students free of charge. If you want to install SPSS on your own computer, you can purchase a student licence from the ZID.
Prior knowledge expected
If there are more registrations than places for this course, students who have sucessfully passed the lecture in Marketing VO 601.620 will be prioritized. Having knowledge in STATISTICS is highly recommended. If another selection criterion should be necessary (if there are too many registrations), then those students who have successfully passed courses in Statistics will be prioritized. |
Literature
Compulsory Literature:
Homburg, Ch. (2016): Marketingmanagement: Strategie - Instrumente - Umsetzung - Unternehmensführung, 6. Auflage, Wiesbaden.
(Chapter 6 „Grundlagen und Prozess der Marktforschung“, Kapitel 7 „Datenanalyse und –interpretation“).
Additional Literature:
Kuss, A./Wildner, R./Kreis, H. (2014): Marktforschung. Grundlagen der Datenerhebung und Datenanalyse, 5th Edition, Wiesbaden, (Available locally from UBK under http://link.springer.com/content/pdf/10.1007%2F978-3-658-01864-1.pdf)
Malhotra, N. (2009): Marketing Research. An Applied Orientation, 6th Edition (Global Edition), Pearson.
Further literature will be provided during the lecture.
Examination information
Examination methodology
- Final exam (60%)
- Regular home exercises/presentations during the semester and project work (40%)
Examination topic(s)
Final exam: course material
Homework exercises/presentations: implementation of the acquired contents
Assessment criteria / Standards of assessment for examinations
final exam: correct answers of the multiple choice questions and the true-false-statements
homework exercises/presentations: quality of the implementation of the marketing research project
Grading scheme
Grade / Grade grading schemePosition in the curriculum
- Bachelor's degree programme Business Administration
(SKZ: 518, Version: 18W.1)
-
Subject: Marketing und Internationales Management
(Compulsory elective)
-
15.2 SBWL Marketing II (
0.0h VO, KS, VC, VI / 4.0 ECTS)
- 602.416 IBEC: Digital Business 3: Market Research| SBWL Marketing Specialization II: Market Research (2.0h VC / 4.0 ECTS) Absolvierung im 3., 4., 5., 6. Semester empfohlen
-
15.2 SBWL Marketing II (
0.0h VO, KS, VC, VI / 4.0 ECTS)
-
Subject: Marketing und Internationales Management
(Compulsory elective)
- Bachelor's degree programme Applied Business Administration
(SKZ: 518, Version: 14W.3)
-
Subject: Marktorientierte Unternehmensführung
(Compulsory elective)
-
Module: Marketing
-
§10(1) Marketing 2: Marktforschung (
2.0h VC / 4.0 ECTS)
- 602.416 IBEC: Digital Business 3: Market Research| SBWL Marketing Specialization II: Market Research (2.0h VC / 4.0 ECTS)
-
§10(1) Marketing 2: Marktforschung (
2.0h VC / 4.0 ECTS)
-
Module: Marketing
-
Subject: Marktorientierte Unternehmensführung
(Compulsory elective)
- Bachelor's degree programme Information Management
(SKZ: 522, Version: 17W.1)
-
Subject: Marketing
(Compulsory elective)
-
7.2.2 Marketing 2: Marktforschung (
0.0h KS / 4.0 ECTS)
- 602.416 IBEC: Digital Business 3: Market Research| SBWL Marketing Specialization II: Market Research (2.0h VC / 4.0 ECTS) Absolvierung im 5., 6. Semester empfohlen
-
7.2.2 Marketing 2: Marktforschung (
0.0h KS / 4.0 ECTS)
-
Subject: Marketing
(Compulsory elective)
- Bachelor's degree programme Management Information Systems
(SKZ: 522, Version: 20W.2)
-
Subject: Marketing
(Compulsory elective)
-
10.2.2 Marketing II (
0.0h VO, VC, VI, KS / 4.0 ECTS)
- 602.416 IBEC: Digital Business 3: Market Research| SBWL Marketing Specialization II: Market Research (2.0h VC / 4.0 ECTS) Absolvierung im 5. Semester empfohlen
-
10.2.2 Marketing II (
0.0h VO, VC, VI, KS / 4.0 ECTS)
-
Subject: Marketing
(Compulsory elective)
- Master's degree programme International Management
(SKZ: 908, Version: 19W.1)
-
Subject: Options
(Optional subject)
-
Freie Wahlfächer (
0.0h XX / 9.0 ECTS)
- 602.416 IBEC: Digital Business 3: Market Research| SBWL Marketing Specialization II: Market Research (2.0h VC / 4.0 ECTS)
-
Freie Wahlfächer (
0.0h XX / 9.0 ECTS)
-
Subject: Options
(Optional subject)
- Bachelor's degree programme Business and Law
(SKZ: 519, Version: 18W.1)
-
Subject: Marketing und Internationales Management
(Compulsory elective)
-
7.10.2. SBWL Marketing 2 (
0.0h VO, VC, KS, VI / 4.0 ECTS)
- 602.416 IBEC: Digital Business 3: Market Research| SBWL Marketing Specialization II: Market Research (2.0h VC / 4.0 ECTS) Absolvierung im 4., 5., 6. Semester empfohlen
-
7.10.2. SBWL Marketing 2 (
0.0h VO, VC, KS, VI / 4.0 ECTS)
-
Subject: Marketing und Internationales Management
(Compulsory elective)
- Bachelor's degree programme International Business and Economics
(SKZ: 516, Version: 19W.1)
-
Subject: Digital Business
(Compulsory elective)
-
10.3 Digital Business 3 (
0.0h VO, VI, VC, KS / 4.0 ECTS)
- 602.416 IBEC: Digital Business 3: Market Research| SBWL Marketing Specialization II: Market Research (2.0h VC / 4.0 ECTS) Absolvierung im 3., 4., 5., 6. Semester empfohlen
-
10.3 Digital Business 3 (
0.0h VO, VI, VC, KS / 4.0 ECTS)
-
Subject: Digital Business
(Compulsory elective)
Equivalent courses for counting the examination attempts
-
Sommersemester 2024
- 602.414 VC SBWL Marketing II: Marktforschung| Market Research (2.0h / 4.0ECTS)
-
Wintersemester 2023/24
- 602.414 VC SBWL Marketing II: Marktforschung| Market Research (2.0h / 4.0ECTS)
-
Sommersemester 2023
- 602.414 VC SBWL Marketing II: Marktforschung| Market Research (2.0h / 4.0ECTS)
-
Wintersemester 2022/23
- 602.416 VC SBWL Marketing II: Marktforschung| Market Research (2.0h / 4.0ECTS)
-
Sommersemester 2022
- 602.414 VC SBWL Marketing Vertiefung II: Marktforschung (2.0h / 4.0ECTS)
-
Sommersemester 2021
- 602.416 VC IBEC: Digital Business 3: Market Research | SBWL Marketing Vertiefung II: Marktforschung (2.0h / 4.0ECTS)
-
Wintersemester 2020/21
- 602.414 VC SBWL Marketing Vertiefung II: Marktforschung (2.0h / 4.0ECTS)
-
Sommersemester 2020
- 602.414 VP SBWL Marketing Vertiefung II: Marktforschung (2.0h / 4.0ECTS)
- Wintersemester 2019/20
- Sommersemester 2019
- Wintersemester 2018/19
- Sommersemester 2018
-
Wintersemester 2017/18
- 602.414 VC Marketing 2: Marktforschung (2.0h / 4.0ECTS)
- Sommersemester 2017
-
Wintersemester 2016/17
- 602.414 VC Marketing 2: Marktforschung (2.0h / 4.0ECTS)
-
Sommersemester 2016
- 602.414 VP Marketing 2: Marktforschung/ MIM-Grundlagen 4 (2.0h / 4.0ECTS)
-
Wintersemester 2015/16
- 602.414 VC Marketing 2: Marktforschung (2.0h / 4.0ECTS)
-
Sommersemester 2015
- 602.414 VP Marketing 2: Marktforschung/ MIM-Grundlagen 4 (2.0h / 4.0ECTS)
-
Wintersemester 2014/15
- 602.414 VK Marketing 2: Marktforschung (2.0h / 4.0ECTS)
-
Sommersemester 2014
- 602.414 VK Marketing 2: Marktforschung (2.0h / 4.0ECTS)
-
Wintersemester 2013/14
- 602.414 VP Marketing 2: Marktforschung (2.0h / 4.0ECTS)
-
Sommersemester 2013
- 602.414 VP Marketing 2: Marktforschung/ MIM-Grundlagen 4 (2.0h / 3.0ECTS)
-
Wintersemester 2012/13
- 602.414 VP Marketing 2: Marktforschung / MIM-Grundlagen 4: Übung aus Markforschung (2.0h / 4.0ECTS)
-
Sommersemester 2012
- 602.414 VP MIM-Grundlagen 4: Übung aus Marktforschung (2.0h / 3.0ECTS)
-
Wintersemester 2011/12
- 602.414 VP MIM-Grundlagen 4: Übung aus Markforschung (2.0h / 3.0ECTS)
-
Sommersemester 2011
- 602.414 VP MIM-Grundlagen 4: Übung aus Marktforschung (2.0h / 3.0ECTS)