604.120 (22S) International Consumer Behavior and Communication

Sommersemester 2022

Registration deadline has expired.

First course session
28.03.2022 08:30 - 12:30 Z.1.08 On Campus
... no further dates known

Overview

Due to the COVID-19 pandemic, it may be necessary to make changes to courses and examinations at short notice (e.g. cancellation of attendance-based courses and switching to online examinations).

For further information regarding teaching on campus, please visit: https://www.aau.at/en/corona.
Lecturer
Course title german International Consumer Behavior and Communication
Type Lecture
Course model Attendance-based course
Hours per Week 1.0
ECTS credits 3.0
Registrations 53
Organisational unit
Language of instruction English
possible language(s) of the assessment English
Course begins on 28.03.2022
eLearning Go to Moodle course
Remarks (english)

!!! Please note: The lecture is part of the master's degree programme "International Management" and can therefore only be attended by students registered for the particular programme. MCM students and Incoming exchange students are welcome, too.

Time and place

Please note that the currently displayed dates may be subject to change due to COVID-19 measures.
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Course Information

Intended learning outcomes

Consumer Behavior are the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires.  Students will learn about consumers’ perception, learning and memory, motivation and values, the self, personality and lifestyle, as well as attitudes and persuasion.  They will learn how consumers make decision and are influenced by their physical as well as social surroundings.  In addition, students will learn about cultural influences on consumers and about global consumer culture. For preparation, students get reading assignments.  In class, lecturer and students will discuss selected aspects of consumer behavior from these reading assignments.

Teaching methodology

Lecture, Discussions

Course content

To join the course, you must be enrolled in the master program "International Management". Exchange students (Erasmus or Joint Study) enrolled in a bachelor or a master program are also admitted.

The course deals with selected aspects in international consumer behavior and puts a special focus on communication and advertising. 

                                                         

Day

Content

1

Introduction

Consumers as Individuals:  Perception, Learning and Memory 

2

Consumers as Individuals: Motivation and Affect, The Self, Personality and Psychographics

Consumers as Decision Makers: Attitudes and Persuasion

3

Consumers as Decision Makers: Decision Making

Repetition, Preparation for written exam

Curricular registration requirements

To join the course, you must be enrolled in the master program "International Management". Exchange students (Erasmus or Joint Study) enrolled in a bachelor or a master program are also admitted.

Literature

Michael R. Solomon: Consumer Behavior, Global Edition, Pearson, 12thedition, 2018

For preparation, students are advised to read the textbook in advance.  In class, lecturer and students will discuss selected aspects of consumer behavior from the textbook.

Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Modified examination information (exceptional COVID-19 provisions)

ROPE Exam at Home OR Online Exam at AAU


Examination methodology

ROPE Exam at Home OR Online Exam at AAU

Examination topic(s)

ROPE Exam at Home/ Online Exam at AAU: Textbook, slides

Assessment criteria / Standards of assessment for examinations

ROPE Exam at Home/ Online Exam at AAU: Quality and quantity of responses to exam questions, line of argumentation, comprehensibility

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

  • Master's degree programme International Management (SKZ: 908, Version: 19W.1)
    • Subject: International Marketing (Compulsory subject)
      • 3.2 International Consumer Behavior and Communication ( 0.0h VO / 3.0 ECTS)
        • 604.120 International Consumer Behavior and Communication (1.0h VO / 3.0 ECTS)
  • Master's degree programme International Management (SKZ: 908, Version: 16W.1)
    • Subject: International Marketing (Compulsory subject)
      • International Consumer Behavior and Communication ( 0.0h VO / 3.0 ECTS)
        • 604.120 International Consumer Behavior and Communication (1.0h VO / 3.0 ECTS)

Equivalent courses for counting the examination attempts

Sommersemester 2024
  • 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
Sommersemester 2023
  • 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
Sommersemester 2021
  • 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
Sommersemester 2020
  • 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
Sommersemester 2019
  • 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
Sommersemester 2018
  • 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
Sommersemester 2017
  • 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
Sommersemester 2016
  • 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
Sommersemester 2015
  • 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
Sommersemester 2014
  • 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
Sommersemester 2013
  • 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)