604.650 (21W) Global Cultural Skills
Overview
For further information regarding teaching on campus, please visit: https://www.aau.at/en/corona.
- Lecturer
- Course title german Global Cultural Skills
- Type Seminar (continuous assessment course )
- Course model Online course
- Hours per Week 2.0
- ECTS credits 6.0
- Registrations 31 (40 max.)
- Organisational unit
- Language of instruction Englisch
- possible language(s) of the assessment English
- Course begins on 27.10.2021
- eLearning Go to Moodle course
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Remarks (english)
This course is reserved exclusively for International Management students who spend their semester abroad in summer/winter semester 2021 or who study under the Covid-19 regulation. Students who start their International Management studies in October 2021 are advised to enroll in this course in a later semester.
Time and place
Course Information
Intended learning outcomes
The general theme of your assignment is: Business Opportunities for an Austrian company in ….!
Possible regions/countries: Other EU or European countries outside EU, UK (Brexit), US, China, India, Russia, Brazil, Mexico, Indonesia, Japan, Australia, Nigeria, Ethiopia, Democratic Republic Congo, South Africa, Kenia, Uganda, Tanzania
(Feel free to suggest other regions/countries).
Discussion Areas
While preparing the course paper and presentation, please discuss the following:
- Describe and analyze the region/country that you have been assigned to in detail (history, political system, economy, society, religion, health system, …). Introduce the region/country to the audience!
- Pick an Austrian company (or found a start-up) and assume it planned a move to the region/country.
- Prepare a market analysis for the company (e.g., PESTL) (this is related to topic 1 above) and estimate the market potential.
- Which form of entry strategy do you recommend (e.g., export, joint venture, strategic alliance, franchise or merger/acquisition)? Why?
- Describe/develop the company’s or products’ USP for the foreign market. Explain why you think that the move will be successful. What is the positioning of the company/products in the new market? Why do you think customers will like it? How does the company differentiate from competitors? What are the most dangerous pitfalls of the move?
- Develop the marketing mix: Product, price, distribution, communication (4 Ps or 7 Ps).
All these aspects will be taken into consideration when your paper is graded.
The following readings can help get you on track:
- Statistics from e.g. world bank, UN, WHO, EU, etc.
- Hollensen, Svend (2017): Global Marketing, Pearson, 7th edition (or other textbooks on international/global marketing)
- Solomon, Michael R. (2018): Consumer Behavior, Global Edition, Pearson, 12th edition (or other textbooks on consumer behavior).
- House, R.J., P.J. Hanges, M. Javidan, P.W. Dorfman, and V. Gupta, (2004, eds.), Culture, Leadership, and Organizations, Thousand Oaks: Sage
- Hofstede, G. (2001). Culture’s consequences: Comparing values, behaviors, institutions and organizations across nations (2nd Ed.). Thousand Oaks, CA: Sage
- Hall, S. (1996). Stuart Hall: Critical Dialogues in Cultural Studies;
- Schwartz, Sh. (1994). Beyond individualism/collectivism: New cultural dimensions of values. In Kim, Uichol; Triandis, Harry C.; Kâğitçibaşi, Çiğdem; Choi, Sang-Chin and Yoon, Gene (Eds). Individualism and collectivism: Theory, method, and applications. Cross-cultural research and methodology series, Vol. 18, (pp. 85-119). Thousand Oaks, CA, US: Sage Publications, Inc.
The list above is by no means exhaustive, so feel free to add appropriate sources.
Teaching methodology including the use of eLearning tools
Requirements
For this course you will be required to prepare a business analysis and
(1) submit it as a course paper (individual paper), and
(2) make a creative presentation of your findings, and
(3) attend the days of presentation and participate actively.
Important Dates and Deadlines: see Moodle
Prior knowledge expected
This course is reserved exclusively for International Management students who spend their semester abroad in summer/winter semester 2021 or who study under the Covid-19 regulation. Students who start their International Management studies in October 2021 are advised to enroll in this course in a later semester.
Curricular registration requirements
The lecture is part of the master's degree programme "International Management" and can therefore only be attended by students registered for the particular programme.
Literature
See Moodle
Examination information
Examination methodology
Written Report
Presentation
Class attendance and participation
Examination topic(s)
Case description of a company's internationalization to one country
Assessment criteria / Standards of assessment for examinations
Quality of written report, completeness
Quality of presentation
Grading scheme
Grade / Grade grading schemePosition in the curriculum
- Master's degree programme International Management
(SKZ: 908, Version: 19W.1)
-
Subject: Global Cultural Skills
(Compulsory subject)
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8.1 Global Cultural Skills (
0.0h SE / 6.0 ECTS)
- 604.650 Global Cultural Skills (2.0h SE / 6.0 ECTS)
-
8.1 Global Cultural Skills (
0.0h SE / 6.0 ECTS)
-
Subject: Global Cultural Skills
(Compulsory subject)
- Master's degree programme International Management
(SKZ: 908, Version: 16W.1)
-
Subject: Global Cultural Skills
(Compulsory subject)
-
Global Cultural Skills (
0.0h SE / 6.0 ECTS)
- 604.650 Global Cultural Skills (2.0h SE / 6.0 ECTS)
-
Global Cultural Skills (
0.0h SE / 6.0 ECTS)
-
Subject: Global Cultural Skills
(Compulsory subject)
Equivalent courses for counting the examination attempts
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Wintersemester 2024/25
- 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)
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Sommersemester 2024
- 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)
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Wintersemester 2023/24
- 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)
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Sommersemester 2023
- 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)
-
Wintersemester 2022/23
- 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)
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Sommersemester 2022
- 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)
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Sommersemester 2021
- 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)
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Wintersemester 2020/21
- 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)
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Wintersemester 2019/20
- 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)
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Wintersemester 2018/19
- 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)
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Wintersemester 2017/18
- 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)
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Wintersemester 2016/17
- 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)
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Wintersemester 2015/16
- 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)
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Wintersemester 2014/15
- 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)
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Wintersemester 2013/14
- 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)
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Wintersemester 2012/13
- 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)